Twitter jokers ruin 'Why I shop at Waitrose...' promotion - Polidicks

[img]http://imgkk.com/i/ncoz.jpg[/img] [url]http://www.telegraph.co.uk/technology/twitter/9553232/Twitter-jokers-ruin-Why-I-shop-at-Waitrose...-promotion.html[/url] [quote=Telegraph][B]A social media stunt by posh supermarket chain Waitrose failed spectacularly when people were asked "I shop at Waitrose because..." Unexpected answers included one shopper who insited she went to the store because she "didn't like being surrounded by poor people." Another said they liked "watching Daily Mail readers support a neo-socialist institution."[/B] Many of the tweets were derisory about the upmarket chain's reputation for catering for the middle-class shopper, typified by the 4x4 driving yummy mummy. The Twitter teaser was released on Monday and instead of messages praising their ethical ranges and organic meat, they have received some upmarket put-downs. Only a handful of the tweets were from genuine customers wanting to sing their praises. Dear Evie tweeted: [B]"I shop at Waitrose because Clarrisa's pony just WILL NOT eat ASDA Value straw."[/B] Geetee wrote: [B]"I shop at Waitrose because the toilet paper is made from 24ct gold thread. (Unless its the Essentials range)."[/B] My alter ego posted: [B]"I shop at Waitrose because darling, Harrods is just too much of a trek mid-week."[/B] Ben Drage said: [B]"I shop at Waitrose because I want to prove to Jeremy Kyle that I am not a 21-year-old dole scrounging father-of-two."[/B] Others targeted the perceived typical shopper at the supermarket with Katie stating: "I also shop at Waitrose because I was once in the Holloway Road branch and heard a dad say "Put the papaya down, Orlando!" She also wrote: [B]"I shop at Waitrose because it makes me feel important and I absolutely detest being surrouned by poor people."[/B] The store is renowned for promoting its quality food whipped up on TV into tasty delights by celebrity chef Heston Blumenthal and cook Delia Smith. [B]Even the supermarket's fundrasising efforts for local charities, where money is donated according to how many small green token shoppers deposit in their box, was ridiculed.[/B] Paul Parry wrote: [B]"I shop at Waitrose because when the economy finally breaks down and dies, those little green tokens will serve as currency."[/B] Others commented on the fact that it was an example of how social media marketing could go wrong while there appeared to only be a few genuine messages of support. Becky Yardley said: "Attack of the Hashtag! @JessMatthewman shows us what happens when hashtags go wrong." Dan Wood said "People are saying Waitrose don't quite get Twitter because of £waitrosereasons hash tag. I think they do. No such thing as bad publicity! Katy Mansell-Carter said: "I shop at Waitrose because of their Love Life range £waitrosereasons" Waitrose, based in Bracknell, Berks., managers politely tweeted back about the humourous tweets stating to its followers Waitrose @waitrose: [B]"Thanks for all the genuine and funny £waitrosereasons tweets.We always like to hear what you think and enjoyed reading most of them."[/B][/quote]

Well, it worked. I've never heard of Waitrose until now.

Seems to be any social experiment companies conduct, twitter jokers come in and just ruin it for them :v:

[QUOTE=fruxodaily;37733429]Seems to be any social experiment companies conduct, twitter jokers come in and just ruin it for them :v:[/QUOTE] There are two things about the internet that some people will never learn: 1. If you expect people to post heartfelt things about a corporation/person/thing, you will get the exact opposite 2. You are not being bullied on the internet, some random-ass guy is being pathetic and trying to insult you on the internet. Laugh at it instead of getting all mad, you're more than likely better off than they are.

[QUOTE=fruxodaily;37733429]Seems to be any social experiment companies conduct, twitter jokers come in and just ruin it for them :v:[/QUOTE] I bet someone in PR is going to lose their golden toilet paper for this.

[QUOTE=Sparkwire;37733405]Well, it worked. I've never heard of Waitrose until now.[/QUOTE] Because UK

My mate who works there would enjoy this, he always tells me about how he sees like 10/10 milfs with their 10/10 daughters with a supercharged Rangerovers while the daughter has a brand new VW Golf or something

I once took a shit in a waitrose. It was a accident though.

Speaking of Waitrose, I was only 12 when I wanted some Computer Shopper magazine but this woman at the counter didn't want me to get it as I'm 3 yrs younger than the age restriction. It's just a fucking DVD, I don't want the DVD, I just want the magazine.

[QUOTE=BenDoverIsHot;37733585]I once took a shit in a waitrose. It was a accident though.[/QUOTE] Wait what?

[QUOTE=markg06;37733458]I bet someone in PR is going to lose their golden toilet paper for this.[/QUOTE] Goodness gracious! This is preposterous, you cannot wipe ones bottom without 24k toilet paper!

Is Waitrose the UK equivalent of Dean & DeLuca?

[QUOTE=Gareth;37733530]My mate who works there would enjoy this, he always tells me about how he sees like 10/10 milfs with their 10/10 daughters with a supercharged Rangerovers while the daughter has a brand new VW Golf or something[/QUOTE] That seems like the perfect place for me to be at.

"I shop at Waitrose because nothing says eco-concious better than forming a partnership with Shell and offering discounts on shopping for buying petrol" Haha this is funny because Waitrose try to paint themselves as an eco-concious supermarket. Greenwashing at it's finest.

Waitroses doesn't even dare come into Northern England. That most northerly one is in Harrogate

[QUOTE=ewitwins;37733445] 2. You are not being bullied on the internet, some random-ass guy is being pathetic and trying to insult you on the internet. Laugh at it instead of getting all mad, you're more than likely better off than they are.[/QUOTE] Remember that with this mindset you're in danger of being just under spergy self illusion like some "rejects" here on fp and all around the internet have been too (Same sometimes applies even to real life).

I went into a Waitrose once in the search of a can of Monster. The cameras followed me all the way around the store and the woman at the checkout gave me a look of pure evil as I handed over the £1.39 they wanted for it (which is overpriced as hell anyway). Waitrose does not like northerners it seems.

Regardless of the outcome there is a myriad of discussion about Waitrose now because of this campaign. I seriously don't doubt that they knew this would happen, in fact I would vouch that they knew regardless of the outcome it would create a stir. Has it? Yes, it has.

[QUOTE=Stockers678;37734358]Waitroses doesn't even dare come into Northern England. That most northerly one is in Harrogate[/QUOTE] That's probably why I've never seen or heard of Waitrose then

I saw Charlie Dimmock and Gordon Ramsay in Waitrose once (not at the same time)

[QUOTE=Justin Case;37734480]I saw Charlie Dimmock and Gordon Ramsay in Waitrose once (not at the same time)[/QUOTE] I saw James May's mother in there once

Only thing I eat from Waitrose is their red pesto. Can't find it anywhere else and it's incredible. Other shops used to do it in the same style but stopped for some reason. Seriously, try Waitrose's red pesto. [editline]20th September 2012[/editline] [img]http://www.ocado.com/catalog/images-hires/12113011_H.jpg?identifier=adea092c5f44d3f2cc5c7f60364dec24[/img] Occasionally there are some that taste more metallic than others, and I'm not sure why. I either throw those away or use them for cooking things instead of on pasta. I think it's to do with the amount of oil.

It's a nice place to shop if you can afford it. And I can. *smug*:smile:

Me and my father hate waitrose. Whenever an advert comes on we're glued to it, praying that for once they won't advertise salad otherwise our workload skyrockets (We work the factory that makes their leafy salads).

[QUOTE=Ereunity;37735134]Me and my father hate waitrose. Whenever an advert comes on we're glued to it, praying that for once they won't advertise salad otherwise our workload skyrockets (We work the factory that makes their leafy salads).[/QUOTE] Dude it ensures you have a job.

[QUOTE=Stockers678;37734358]Waitroses doesn't even dare come into Northern England. That most northerly one is in Harrogate[/QUOTE] There are two Waitrose in/around Newcastle.

[QUOTE=Stockers678;37734358]Waitroses doesn't even dare come into Northern England. That most northerly one is in Harrogate[/QUOTE] There's one in Hexham and half the store is just wine aisles, never see anyone go there though.

[QUOTE=Killuah;37735191]Dude it ensures you have a job.[/QUOTE] We always have work since there is a constant supply:demand ratio. When there are promotions our workload skyrockets for a few weeks then goes back to normal.

[QUOTE]"I shop at Waitrose because when the economy finally breaks down and dies, those little green tokens will serve as currency."[/QUOTE] This suddenly made me conjure up a mental image of a group of middle class pensioners attempting to survive in New Vegas style apocalypse, trading those tokens in exchange for expensive Waitrose goods.

The one time I went into Waitrose there was a rabbi looking at the Uncle Ben's holding a big bag of quavers Fun days.