[media]https://www.youtube.com/watch?v=Mnh6qU75Oak[/media]
Slightly clickbait title but he brings up plenty of good points
I genuinely feel like youtube's days are numbered, at least in terms of youtubers being paid to do what they do. At any point Google can just say "Y'all fuck off", demonetize everyone for good, and pay only [I]the[/I] most white bread, non-controversial, basic bitch youtubers out there, if even them. I definitely think we're at a stage where the actual core youtube community is an afterthought, more than ever before.
Problem is the youtubers make the site. There's no telling how many would just stop uploading videos, at least not regularly, if youtube stopped paying. And if there's no youtubers, then the site doesn't have enough to hold people. Despite them getting the focus, a website for clips of fuckin' Jimmy Fallon clips and Conan clips and nothing but that is not going to be the same or I think even sustain an audience.
If youtube opted to say no, unless you're a company you can't upload videos, (and why couldn't they they're erratic bastards), I don't know what we'd do. We've all grown so accustomed these past 12 years to youtube and youtubers that a lot of us use it as our [I]primary[/I] source of entertainment. So if that just goes away all the sudden, well then now what? I guess we just hope someone steps in and manages to hold the weight of what youtube was, or videos as we know it would be over.
I reckon anyone becoming a youtuber ought to start diversifying their shit as soon as they can. Don't settle for just youtube. Start a patreon for one thing. Plan for the event that the youtube money immediately stops forever. Use any fame you have to build connections. Sell merch. If you can find your way in to other forms of media, start doin' it and build a portfolio. Game Grumps is an example of someone more prepared than most. They have their live shows, they have their band and album sales, they've made connections in the industry and have voice acted and shit like that. Youtube might not last forever, but that doesn't mean you have to stop being an entertainer. Use the time to make it a stepping stone so you can be a voice actor or a comedian or an actor or even be on tv or something.
^This essentially
Youtube has a massively known and popular brand with tons of appeal and literally the most video content anywhere on the web for literally all demographics no matter how small, and all for free.
Fucking over those hard working people that made your brand what it is seems like such a poor move. Sadly, they basically have a monopoly on video hosting and I doubt anyone could topple it...
[QUOTE=Mister Sandman;52104091]I genuinely feel like youtube's days are numbered, at least in terms of youtubers being paid to do what they do. At any point Google can just say "Y'all fuck off", demonetize everyone for good, and pay only [I]the[/I] most white bread, non-controversial, basic bitch youtubers out there, if even them. I definitely think we're at a stage where the actual core youtube community is an afterthought, more than ever before.
Problem is the youtubers make the site. There's no telling how many would just stop uploading videos, at least not regularly, if youtube stopped paying. And if there's no youtubers, then the site doesn't have enough to hold people. Despite them getting the focus, a website for clips of fuckin' Jimmy Fallon clips and Conan clips and nothing but that is not going to be the same or I think even sustain an audience.
If youtube opted to say no, unless you're a company you can't upload videos, (and why couldn't they they're erratic bastards), I don't know what we'd do. We've all grown so accustomed these past 12 years to youtube and youtubers that a lot of us use it as our [I]primary[/I] source of entertainment. So if that just goes away all the sudden, well then now what? I guess we just hope someone steps in and manages to hold the weight of what youtube was, or videos as we know it would be over.
I reckon anyone becoming a youtuber ought to start diversifying their shit as soon as they can. Don't settle for just youtube. Start a patreon for one thing. Plan for the event that the youtube money immediately stops forever. Use any fame you have to build connections. Sell merch. If you can find your way in to other forms of media, start doin' it and build a portfolio. Game Grumps is an example of someone more prepared than most. They have their live shows, they have their band and album sales, they've made connections in the industry and have voice acted and shit like that. Youtube might not last forever, but that doesn't mean you have to stop being an entertainer. Use the time to make it a stepping stone so you can be a voice actor or a comedian or an actor or even be on tv or something.[/QUOTE]
pornhub
[QUOTE=Mister Sandman;52104091]I genuinely feel like youtube's days are numbered, at least in terms of youtubers being paid to do what they do. At any point Google can just say "Y'all fuck off", demonetize everyone for good, and pay only [I]the[/I] most white bread, non-controversial, basic bitch youtubers out there, if even them. I definitely think we're at a stage where the actual core youtube community is an afterthought, more than ever before.
Problem is the youtubers make the site. There's no telling how many would just stop uploading videos, at least not regularly, if youtube stopped paying. And if there's no youtubers, then the site doesn't have enough to hold people. Despite them getting the focus, a website for clips of fuckin' Jimmy Fallon clips and Conan clips and nothing but that is not going to be the same or I think even sustain an audience.
If youtube opted to say no, unless you're a company you can't upload videos, (and why couldn't they they're erratic bastards), I don't know what we'd do. We've all grown so accustomed these past 12 years to youtube and youtubers that a lot of us use it as our [I]primary[/I] source of entertainment. So if that just goes away all the sudden, well then now what? I guess we just hope someone steps in and manages to hold the weight of what youtube was, or videos as we know it would be over.
I reckon anyone becoming a youtuber ought to start diversifying their shit as soon as they can. Don't settle for just youtube. Start a patreon for one thing. Plan for the event that the youtube money immediately stops forever. Use any fame you have to build connections. Sell merch. If you can find your way in to other forms of media, start doin' it and build a portfolio. Game Grumps is an example of someone more prepared than most. They have their live shows, they have their band and album sales, they've made connections in the industry and have voice acted and shit like that. Youtube might not last forever, but that doesn't mean you have to stop being an entertainer. Use the time to make it a stepping stone so you can be a voice actor or a comedian or an actor or even be on tv or something.[/QUOTE]
I feel like people overstate importance of youtube as some sort of culturally crucial platform, somehow firmly fused with the content it produces, perpetuating it as something that couldn't exist otherwise.
Audience of Youtube is there for the ease of use and content. Content creators are there, because that's where the audience is - but is the source of income there? At least of the CCs I have been following, most of them make patreon money that completely dwarfs their feasible youtube revenue. Patreon is the monetisation future. Admittedly, I mostly look at a bit more niche, older demographic YTers (Forgotten Weapons, Slingshot Channel, Regular Car Reviews, hbomberguy) and I suppose that if your primary demographic is pubertal youth then okay, it might be bit harder to ask them for cash but oh well.
If every one of the maybe dozen semi-regular uploaders I care about moved on to put their videos onto some minority platform of their own (or just maintained the uploads themselves, somehow), I couldn't care less. As long as notification with a link turns up, and I get to click on it and see the show unfold, all's great!
People need to bite down and power through with taking their content creation business elsewhere. If they [I]rely[/I] on the cash but absolutely [I]cannot[/I] make it without anonymous ad revenue of current youtube masses then I don't wanna sound like a callous arrogant asshole, but maybe it's a good thing that they get to reconsider their life choices.
