The World's First Invisible Ad

[shian]

[media]http://www.youtube.com/watch?v=cDwyia2MM5o[/media]

Interesting concept

[Tacooo]

All those people look high, staring at an empty house with sunglasses on in the middle of the night

[The very best]

[media]http://www.youtube.com/watch?v=oZ5VzlRvIw4[/media]

[gRuKz]

yes now make all the advertisment invisble

[Talkbox]

[MEDIA]http://www.youtube.com/watch?v=7Lwlx3GnLGs[/MEDIA]

[Xephio]

then suddenly a group of hobos start jacking off in the back row

[Pucenator]

I assume they used polarised lenses?
I don't really see the point in this, I thought advertisement was supposed to reach the largest amount of people possible.

[jaykray]

[QUOTE=Pucenator;36045346]I assume they used polarised lenses?
I don't really see the point in this, I thought advertisement was supposed to reach the largest amount of people possible.[/QUOTE]
Hence the youtube video

[ZombieDawgs]

[url]http://www.youtube.com/watch?feature=player_detailpage&v=XX75WKjgLzI#t=822s[/url]

Related.

[KorJax]

[QUOTE=Pucenator;36045346]I assume they used polarised lenses?
I don't really see the point in this, I thought advertisement was supposed to reach the largest amount of people possible.[/QUOTE]

There are many different types of advertising

Often times, the best ads are ones that engage the viewer in some way, to create a lasting impression of the product/service on their minds. This is one of those. Mass viewer is nothing if your ad sucks or doesn't capture the attention. Ads like this are brilliant because they pretty much garuntee you'll attract attention of everyone who passes by it, which is great in city locations where there is dense urban activity. The fact that you have to willing pursue the glasses in order to see whats in the invisible ad creates an air of intrigue, and mystery that can capture your attention in a matter that a standard ad would never. The unusual location and set up reinforces this.

Televise it, and show it off on youtube so the whole world can get a taste of this "exhibition", and you've created worldwide awareness of your product through really cool advertising, and really strong awareness of your product to anyone who was there to experience it. It also acts as a kind of tourist attraction, so if you knew of this location and they still had it up, it'd be legitimately cool to visit and experience it for yourself.

Try getting the same enthusiasm from your "audience" with just a banner ad that looks cool, and you won't.

[Thlis]

Honestly I am fine with some sexual content in advertisements but Axe commercials just piss me off.