[media]http://www.youtube.com/watch?v=iacNaPLuYXg[/media]
[quote]Sofia is not just a reclaimed piece of furniture. It is the reclaiming of an object at which point we as a society would normally consider it to have expired. The scale of a furniture piece, such as a sofa, is what may lead the user to feel that for a multiple of reasons one can not consider how it can be reclaimed, reused, or recycled. We want Sofia to "stimulate a reconsideration of waste and consumption behavior." By shifting our mind set and exploring new uses for the sofa and the materials found in its production we would like to remove from that public conscience the idea that this article of furniture is disposable. The sofa, for reasons such as aesthetic deterioration, scale, and a lack of imagination falls into the trap of typical contemporary consumption behavior that when its life is believed to be over we throw it out. By personifying the sofa we intend to give new life and identity to an object that until now was perceived as static and finite. As in the case of Sofia, we are exploring new ways in which we can reuse or recycle into something more than a sofa. A sofa's form and material can lend itself to endless possibilities for reuse. Through an exploration of ones needs the user can envision a creative new use. In the simple act of stripping a sofa of its skin we are forced to examine, often for the first time, the inner beauty and scale of energy and material that goes into the construction of such a piece. Imagining the skin as a variety of different textures and treatments the potential for use explodes into multiple possibilities. By doing this we hope to convince the consumer to not remove but to rethink and reuse. By removing the skin the object is liberated and only limited by imagination.[/quote]
what the fuck did i just watch
What song is that?
what is this shit? what's up with the 40 seconds intro
It is a sofa.
Its a sofa indeed
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