It fucking amazes me anyone [del]wants[/del] wanted a Blackberry, literally the only appeal most people I know of mention is the the fact it has an inbuilt messenger. For crying out loud.
"So, what went wrong?"
"I'M REALLY EXCITED TO BE IN THIS INDUSTRY"
lol what
[IMG]http://i.imgur.com/cP9bJPr.png[/IMG]
Lol I know Steph. She went to my academy.
This guy must be retarded? You can't possibly think that was a good marketing tactic.
Why did he even bother with that interview?
Oh now I know what's wrong with Blackberry, they expect their phone to last for 10 years.
I think he's excited
It's almost an art how he manages to not answer a single question.
How hard is it to understand "What went wrong?" as a question? Damn. She had to ask him three times, and he still would completely not answer. I'd be incredibly frustrated if that happened with someone I knew :v:
What went wrong:
- Zero advertisement. I didn't even know a new Blackberry was being released. None the less a 10th iteration.
- No app development / programs to gain interest in developing apps (For fucks sake, every company is coming to universities and trying to garner support for their latest smartphones/tablets.)
- Marketing to an audience of businessmen who would rather use a more versatile smartphone (Android, iOS, Windows mobile).
- Not deciding to change that audience to a general populous in 2007.
blackberry refused to adapt to change, now it's too late
this was a scripted marketing pitch, this was not an interview.
that sucks no one told the interviewer that she was just going to be facilitating a blackberry commercial.
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