In part three of an investigation aired Tuesday by Britain’s Channel 4 News, an undercover reporter films Cambridge Chief Executive Officer Alexander Nix saying: "We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy."
The executive also acknowledged his company used a self-destructing email server to communicate with clients in order to eliminate evidence of their contact.
“You send them and after they’ve been read, two hours later, they disappear,” Nix was recorded telling an undercover Channel 4 News reporter in a private meeting. “There’s no evidence, there’s no paper trail, there’s nothing.”
Good luck talking your way out of this one, scumbags.
It all depends how harsh of a sentence he gets.
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