• Apple now runs off of 100% Renewable energy
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https://www.apple.com/newsroom/2018/04/apple-now-globally-powered-by-100-percent-renewable-energy/ As part of its commitment to combat climate change and create a healthier environment, Apple today announced its global facilities are powered with 100 percent clean energy. This achievement includes retail stores, offices, data centers and co-located facilities in 43 countries — including the United States, the United Kingdom, China and India. The company also announced nine additional manufacturing partners have committed to power all of their Apple production with 100 percent clean energy, bringing the total number of supplier commitments to 23. “We’re committed to leaving the world better than we found it. After years of hard work we’re proud to have reached this significant milestone,” said Tim Cook, Apple’s CEO. “We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”
You know I've really got to give it to Apple. They're dramatically changed my opinion of them over the past decade. When I was younger, I was extremely anti-Apple. I hated their overpriced products, the holier-than-thou attitude that their corporation had and their customers that owned their products, the seemingly bad attitude towards power users that wanted to really customize their stuff, banning of modifying their software in any way for genuinely useful things... I could go on for a while. And I very heavily disliked them as a company for all of those and other reasons for the majority of my teen years. But after seeing all the things they've done to stand up for privacy of their users, the money they put into education, the love they put into their products and how they (mostly) stand the test of time more than any other brand, and now this clean energy initiative... I've honestly completely 180'd in my mind with my opinion on them. They definitely stand out as a good company in my mind now. I know Google is an entirely different beast, but in terms of the departments that ARE comparible with Apple's... they've definitely got some catching up to do. Hope more companies follow in Apple's footsteps. (Which to be fair, they usually do)
A company that size running entirely off renewable energy is pretty fucking awesome.
Still hate what they sell, and how they operate on the most part. BUT this is nice
Hopefully their mindset extends to beyond just energy too. Apple is probably one of the few companies with the resources to discover/invent new technologies that use less rare metals, etc.
I'll probably never buy another one of their products, but I can commend them for making such an amazing accomplishment to reduce their own carbon footprint. That said, are they still making a new type of cable for every goddamn product they make?
Is this what people call "whataboutism"?
Which is why apple wants to create a closed-loop supply chain so they no longer need to mine resources from the earth https://www.apple.com/environment/resources/
Credit where it's due, this is a very good thing. Doesn't change the fact they're still very anti-consumer.
The easiest way to tell is whether it brings them in more profits or not. Apple's public image is fine at the moment, so I don't think this will really do much for their sales and profits, which gives me decent hope that it's actually genuine.
If it counts, they do legit give a shit about user privacy it seems. Whenever some privacy scandal happens, Apple jumps on top of it to assure its users. Or take the whole FBI case a few years ago where they refused to deliver decryption keys.
its genuine because it both aligns with what people, including those at apple, want and is simply a good long term strategy to be on renewables and push for their "closed loop" supply chain. those changes are coming with or without apple, so posturing themselves to be an early leader in emerging technologies is smart. big tech companies are obligated to care about the world to some degree because without raising the standard of living they cannot grow. it's the same reason why so many tech companies are invested in getting internet to impoverished and remote places.
Honestly it's been the opposite for me. Between flagrant anti-consumer stuff like their massive push against being able to have anyone but them being able to repair stuff, and generally terrible design decisions like that mac screen bar function key replacement and the new mac pro, they've seemed to show they've not really changed corporate-wise at all since they were so sue happy back in the earlier days of the iPhone. With that kinda stuff, and the fact the Microsoft Surface line and Android phones coming into their own light and offering similar/better packages for cheaper than what Apple offers, I honestly think they've kinda washed up and less appealing than when I was kinda on the fence about their stuff around 2008-ish.
I mean Apple has so much money they don't even know what to do with it. Going renewable is great, but it's not like they're giving up anything - more so gaining good PR, even if it's an unintentional.
Funny that their new HQ is the Largest LEED Platinum building when the new Comcast Technology Center over here is bigger and about to be completed in like, a month It's kinda like when they finished the Chrysler Building and were celebrating that it was the tallest and then the Empire State building came in a few months later and fucked that up
i dont like their products but as a company they're nice
Hey now, they do care about sustainability! .,..Sustainability of those FAT BONUS CHECKS.
And of the environment, seeing all the money that they're blowing on making their supply chain as recycling-friendly as possible.
Is this like that time where a bunch of industries/companies said they were partnering with manufacturers that didn't do slave labour bullshit and all that jazz then we found out like a year later that everyone was just told that and the companies they were partnered to were just sub-contracting out to slave labour and/or installed suicide nets on their factories?
Good luck with that since Lithium is generally non-recyclable.
Or maybe "seeing through the greenwashing" ?
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