I'll be sad when my £40ish student prime runs out.
There's actually a really nice idea in the comments there, to have a prime-lite that just has the two-day shipping.
While the prime music and shit is only part of their rationale for the price increase (along with increased shipping costs,) it is still part.
This doesn't surprise me at all, Prime is a pretty amazing service when you think about the logistics behind it.
They will probably still lose massive amount of money on it, as they have for years.
Corner the market and increase the price :^)
they don't seem to be doing a good job tracking that for me.
I generally only use Amazon Prime for Amazon Prime Video these days.
I hardly ever order things anymore. Though when I do, it's really nice to have.
You guys are aware that inflation is a thing, right
Just pull yourself up by your bootstraps
Free 1-2 day shipping was a godsend for when I moved, but I already cancelled the renewal when they changed how the discounts work for new video games. Now you have to pre-order to get the discount, and I don't trust enough devs to pre-order enough games to make my Prime membership pay for itself.
Tell that to congress in regards to minimum wage.
Prime is a luxury I can do without anyways. I don't really need my school textbooks to arrive next day anyways, I'll just order them ahead of time and get free turtle-speed delivery
You are aware that minimum wage should increase with inflation right? We should be around 22 dollars an hour for min wage if you want to adjust or keep up with inflation. Instead we have not and actually lost buying power.
It interesting that as a society we are more productive and loss buying power.
If you are in school just get a Prime Student account for $50. I let my regular membership expire and they offered me 6 months free of Student.
You mean create a market that never existed, take MASSIVE losses (billions per year) for many many years to make it affordable for people and drive adoption, then gradually increase it to a price that closes that gap a bit but is still an incredible deal and logistical marvel?
Prime is not a necessity to live, if this is too expensive for you then cancel it. But acting like this is some evil move to screw people out of their money is such a uninformed and entitled opinion to hold.
It's not 10 a month. It's more like 15 with taxes
Fair enough, that doesn't invalidate any of my points though.
That is god damn insane. Guess I won't have Prime anymore.
Yeah probably wont renew after this, I never use their streaming services and I dont order enough stuff to justify it
cool, could never afford it before and it looks like amazon doesn't want me to start using it anytime soon.
You realize this is Amazon, right? One of the last companies that needs to make more money, especially with how they treat their own employees.
The price increase is because they can. They want to see how high they can get away with.
I wish wage inflation was
What a healthy way to look at society
"companies are allowed to be shitty because it's their job, everyone else must deal with it"
https://tcf.org/assets/images/blog_images/20130214-graph-how-inflation-erodes-the-minimum-wage-and-why-its-time-to-raise-it.png
that's just a lie my dude
That was my initial response to this news, but amazon increased it from $79.99 to $100 in 2014. So they are increasing it faster than inflation.
jeff bezos: richest man in the world
amazon employees: some of the most abused and poorly cared for employees in logistics
and they want 20 bucks extra??? lol please
But there always are market shenanigans, amazon is the biggest online retailer, they can do whatever they want
They do have a large e-commerce market share at 44%, but what you said completely depends on the barriers in place for new potential competition. And with retail as a whole amazon only comprises 4% of retail sales figures.
And with their already very large consumer base they stand to make a buttload more money for basically no reason
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