Original thread
MoviePass will once again allow customers to sign up for its popular movie-a-day monthly subscription package after briefly taking the offering off of its website, Varietyhas learned.
Since April 13, MoviePass has only been offering a promotional $29.95 three-month plan. That only allowed users the freedom to see four movies a month, but it threw in a free trial of iHeartRadio’s All Access on-demand streaming package. The move set off alarm bells that MoviePass might be running out of money — fears that were amplified after an independent auditor publicly raised questions about the service’s ability to continue operating.
“We never planned to abandon the flagship product that everybody loves,” said MoviePass CEO Mitch Lowe in an interview. “Any time we’ve done a promotional package, we’ve taken the monthly plan off our site.”
That seems to be a different position than the one Lowe espoused last week. In an interview with the Hollywood Reporter, Lowe said he didn’t know if MoviePass would go back to offering a movie a day. But the MoviePass head said he didn’t want to limit interest in the iHeartRadio promotional package by tipping his hand.
“It’s marketing 101,” he said. “We wanted to focus everybody on this partnership promotion. If people knew the [movie-a-day] plan was coming back, they might not be interested in the iHeartRadio deal.”
MoviePass Brings Back Unlimited Plan – Variety
that was quick
I hate it when a service comes with a bunch of useless junk that only serves to up its price. It's like how I only watch three TV channels yet need to pay for three hundred, or how I only use Amazon Prime's free, fast shipping and discounts, and couldn't care less about its music or movies. How was a trial of iHeartRadio supposed to succeed if it came at the expense of the one reason anyone uses MoviePass?
I don't see movies often enough to justify MoviePass but I'm glad they're offering the original plan again.
I told you in the other thread that it was always temporary
yeah except the CEO also said he wasn't sure if it would come back, which is a bit conflicting against the whole "temporary" thing, and he also admits to bullshitting about the plan not coming back so more people would buy in to the iheartradio trial, which is not insignificant
Seems like I've gotta get on it now before they pull some more weird shit.
Mitch Lowe might be a dumbass since literally no one that looked thought this, since the promotion announcement itself, the social media accounts, and even on the small scale asking customer service employees would get the response that it's just off for the promo.
Ontop of that, like he said in the first line, they've already had promos that took the normal plans offline before. I don't know why he's saying these things, I honestly just assumed the promo was arranged by people beneath him and he hadn't been paying attention enough to know.
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