Daniel Ricciardo's 'Shoey' celebration could disappear due to F1 trademarks
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Could the world-famous "Shoey" fall victim of lawyers and herald the advent of the "Helmety" era?
Australia's Red Bull Formula One driver Daniel Ricciardo has wondered jokingly whether he might have to give up swigging podium champagne from a sweaty racing boot and glug it from his helmet instead.
The Australian was responding to recent reports that Formula One Licensing had registered a trademark for the "Shoey" in more than 25 countries relating to flasks, glasses, bottles, mugs, sculptures and figurines.
Details have been published on the World Intellectual Property Organisation (WIPO) website.
"I heard something about that," Ricciardo said at the Spanish Grand Prix.
"To be honest I stayed off the internet for pretty much the whole time, but they trademarked the Shoey? I don't know what that means.
"Can I still do it or are they going to fine me every time? I'll take my helmet up there and do a 'Helmety' or something. I'll find out more about that. Hopefully they're not trying to stitch me up."
It was not the first time Ricciardo threatened to give the "Shoey" the boot.
Last year he expressed a fear the podium ritual, dreaded by rival drivers and celebrities but loved by his Formula One fans as well as anyone else not in drinking distance, was getting out of control.
Daniel Ricciardo's 'Shoey' celebration could disappear due to F1..
Why though? This is like Gene Simmons trying to trademark the devil horns, what bullshit.
Wtf you cant trademark drinking out of a shoe
Ricciardo is the charisma F1 needed right now, shoey or no shoey. Damn good driver too.
Why are these people trying to trademark important parts of Australian culture?
whats next, trademarking the Bunning's snag as their own too? The shoey is like the most uniquely Australian activity I can think of.
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