• Milford, Delaware lets Domino's Pizza fill its potholes
    9 replies, posted
https://www.washingtonpost.com/news/posteverything/wp/2018/06/13/why-i-let-dominos-fill-my-citys-potholes/?utm_term=.1ac77412bddb Delaware prides itself on being a low-tax state, a policy that has attracted residents who expect excellent services with few, if any, tax increases. So when I heard that a Domino’s marketing campaign was paying municipalities to repair potholes in return for credit for the work, I quickly responded. We worked with a Domino’s ad agency to ensure that the city would be portrayed in a positive light (not as some pothole-infested place you’d never want to visit) and to address any ethical concerns (i.e., we were not endorsing any particular brand of pizza). Our role was easy. In exchange for a $5,000 check, Domino’s wanted its logo and a tag­line saying “We had to do it to em” in spray chalk on the road next to each repair. The company also wanted photos — before-and-after shots. It didn’t want to send a video crew. It didn’t want high-resolution images. It wanted cellphone pictures of a bunch of guys patching potholes. Our maintenance team rolled out our new patching system and got to work. In two weeks, they fixed more than 40 potholes of different sizes — about 20 to 25 percent of the potholes that appeared after the winter. The chalk was gone after the first rain.
Our role was easy. In exchange for a $5,000 check, Domino’s wanted its logo and a tag­line saying “We had to do it to em” in spray chalk on the road next to each repair. What the fuck
Now they're even advertising with our roads.
Laughed real hard at this, but that's not in the WaPo article.
Bout a week late on that smurfy but I suppose this is a specific town. Domino's asks customers to nominate their town for pothole filli..
Milford is the perfect name for a town for a pizza chain to come to. The porn makes itself.
(Also it's an editorial, not a news article, but shhhh)
SMURFY YOU SON OF A BITCH
It's fantastic they got their potholes fixed, but this is a gravely concerning show of just how far systems have failed. A sign of things to come, with far less benign actions and goals, unless we get our shit together.
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