Fucking nailed it. This whole current societal issue just disgusts me so goddamn much. Enough with all this pseudo-oppressive bullshit. It's like a bad joke started being taken seriously by half the planet.
Don't really agree with everything in this video. He makes the same mistakes as those he criticizes. Really, a rainbow coloured cup makes you angry?
It's what the cup represents: corporations latching unto people's desire to show off how much they support gay rights.
Yeah, but what's the actual problem?
That those corporations are incredibly disingenuous. They pretend to care about those issues just so they can score easy points with the people who care about them, and few can protest it because obviously if you don't like (or don't care about) having a rainbow-colored cup, that means you're obviously homophobic. It's just terribly dishonest all around.
Isn't it a little far-fetched to say that no corporations care about the issues? I also don't see how you could protest it by not buying a rainbow-coloured cup. You can simply not buy there at all if you don't like their marketing.
Jonathan Pie seems to mostly pander to those views in this video who blow up every time someone aligned left does something stupid and generalize them all for it.
Jonathan Pie does not generalise, and most of his focus lies squarely on all the dumb shit Trump and co. does, the far-right's agendas, and all the crap surrounding Brexit (both sides, mind).
And sure, undoubtedly some of the corporations probably care, or at least some of the people who make the decision to sell rainbow-coloured cups. But no, I personally wouldn't say it's
far-fetched to claim that the majority of them are simply latching unto a movement to make easy money.
Companies have to adapt to their clientele. If slapping some colors on a coffee cup means you get increased profit and visibility and a more favorable press, then you can be sure it's worth it, even you have to pretend to be something you're not.
The book example is an interesting one because who the fuck really cares about if the ladies name is or isn't on the award? And I mean that to both sides.
Sometimes the initial outrage gets eclipsed by people being outraged at people being outraged. And when that happens I get really confused. Like, yeah the pride cup is dumb but I've met people foaming at the mouth like Pies performance (but unironically) and then I just get so uncomfortable, lol. Like yeah... It's dumb... But why are you getting so charged up over a coffee cup???
No, it's not far-fetched at all. Corporations do things because they're profitable, not because of how righteous they are.
That's not always true. Corporations aren't computers, they are composed of human beings. Some things they do because they genuinely agree with it
They won't do a single THING that could hurt their bottom line. His argument in the video is that people used to HAVE to do things that hurt their bottom line to do what was right and now it's just a commercial race to exploit moralls the most. I don't know how you can live in the biggest Market Demand generated hellhole on the planet and not notice that your foundational principles as a nation has been eroded away by cynical profiteering.
His other point in the video is that people are over-blowing how hard their struggles for equality are today and being dismissive of what actual suffragists and anti-segregation protesters went through to get positive change.
The whole argument is that it's not JUST the message that's important, but what's driving it and the message of almost paranoid struggles for tolerance is driven today by profiteering. Youtubers, bloggers, corporations all profit of the weekly witch-hunt. They gain fame and money by playing down the struggles of the past while over-blowing their own actions. They're by definition self-centered cunts and they're in no way living up to the mantra of openness and tolerance that they're pushing so violently.
That was his point: People are being shitty about something as simple as being tolerant. But it's no longer just regressive bigots being shitty. It's the fucking coffee vendors of all things. Clothing models, Bloggers, Youtubers, Coca-cola. They're not in it to improve the world. They're in it to improve the bottom line and the witch-hunt culture of the most paranoid liberals is deeply evident of that. This is what he objects to.
TL;DR: It's fucking virtue signaling to maintain a bottom line. They'd make money off of child-prostitution if they could. Corporations don't give a shit.
Selling rainbow colored merchandise is not progress
Lol, a 7 minute video and that's all you have to say about it, that you missed a point, well done.
I just don't agree with all of his points, that's all. Not everything companies do has to be for progress (and I think they never implied it was), and it can be a simple nod to pride month. I would rather have companies make money this way than the other way round. He is overblowing the issue, just as the people he criticizes do.
The exception that proves the rule. At the end of the day, corporations are *composed* of humans, but a corporation its self is not a person; the common denominator amongst the people who comprise a corporation is making money. Thus, doing what leads to making the most money is priority #1. Good PR from ostensibly supporting something positive helps them make more money. That it might happen to align with the beliefs of some of its employees or executives is not the primary motivation for a corporation taking such a stance.
JP criticises all aspects of the socio-political spectrum. Some people will watch this video and twist it into vindication for their beliefs, then watch another video on a different subject and be "offended" because they disagree. You're trying to paint the guy with the same brush as the most polarised critics of the left.
Anyway, to reiterate what others have said, you're missing the point. He's not saying that a corporation supporting any social/political movement is a bad thing; It's that their reasons for doing so tend to be just as cynical as the purported oppression these movements oppose. People being able to tacitly endorse an already widely-accepted social viewpoint makes them feel like they're doing some good, so it's marketable.
Further, the fact as you say, that those movements themselves have largely served their purpose; yet because so many people have wrapped their egos around "fighting for social justice" they have to look for anything they can criticise and call out as incorrect, often missing the mark of where actual oppression, racism, sexism, homo- and trans-phobia occur. It leads to behaviour like targeting someone for spreading their legs so as to not clench their knackers for example. Or people otherwise being confrontational about things that don't negatively affect anyone.
Corporations are not people. They're machines that exist for the sole purpose of making shareholders money. They consist of people, sure, but that doesn't really mean anything. Corporations are completely and totally amoral. They care about exactly two things: increasing returns and cutting costs. The people that a corporation contains my have beliefs, but the corporation as a whole does not. They spend a whole lot of money on PR to try to get you to believe otherwise, but that's how it actually is.
I feel he made a good point and then kept on looking for more material to the extent that he actually began to erode it.
Laura Ingalls Wilder's name being removed from a reward. Sure call bullshit. It absolutely doesn't accomplish anything.
The executive from Netflicks being fired without context being taken into account. That's absolutely terrible.
Vice's review of the Dumbo trailer. Why are you giving them coverage? Yes it's dumb, though to be honest I'm more concerned by the fact that we've now reached a point where news sites are now reviewing trailers for movies that haven't released yet, but reviewer says something stupid should not be cause for such alarm.
Like rainbow coloured cups may be a shallow gesture, but what difference does it make? He's upset that people are getting outraged over nothing but is also angry at what is essentially a nothing gesture. Companies make half hearted gestures to pander to their audience all the fucking time. It's practically a part of their function. A different coloured cup is the fucking tip of the ice burg if a company being disingenuous to give the illusion of caring about their customers is upsetting to you.
And then the Egg Salad thing - who gives a flying fuck? On either side - how is this a thing that you actually care about? "What does this achieve?" Who cares? It's a fucking emoji. It was never achieving anything. Exercise some perspective. Ignore them.
The new Star Wars film drew some stupid criticism? Stop the fucking presses. In fact, 'star wars' is obsolete in that sentence - all media will draw stupid criticism. All media has always been subject to stupid criticism - and now we're in the information age, it's never been easier to vomit up some half-assed, asinine comment about the new hot thing and there have never been more people doing it. In fact some people purposefully make dumbass asinine comments because it is perhaps the easiest way to get coverage because people are now practically looking for contrived outrage for them to then get outraged by. This video is practically a demonstration of that. What are we gonna' do? Censor people with bad opinions?
He just gets increasingly more absurd, and this is after he said "We used to react to prejudice, now we actively seek it out" which is a phrase I'd fucking champion. But then he goes from talking about genuinely damaging examples of corporate virtue signalling to just fucking anything. Things that have no effect on anyone. How far do you have to go before you look in the mirror and ask if maybe you're gone too far? That maybe you're looking to hard?
It's kinda fucked up how I agree with his point in a general manner but I don't even remember the last time I saw extreme leftists stirring up a stink versus the extreme right being presented as these "rebels who speak the truths noone else dares to" by the mainstream media. When it comes to socio-political parasites, I suppose I'd rather oppose the ones with media backing who preach about revoking women's rights and illegalizing protests, than the ones bitching about Dumbledore's sexuality or lack of diversity in power tool commercials.
Corporations have always been self-interested entities, rainbow-colored coffee cups aren't supposed to help LGBT people being represented, it's supposed to help the business by making those, who're easily manipulated by such superficial gestures, more likely to cough up the dough.
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