It should be noted they're certainly didn't cost that much to make. High end brads have markups of several thousands or tens of thousands of percent.
What a gross waste of material tbh.
"Retailers describe it as a measure to protect intellectual property and
prevent products being stolen or sold at discounted prices"
God forbid people pay $150 dollars instead of $300 for a shirt, after all you don't want the peasants to use any of their products by chance as it might lower their stock value.
fucking capitalism
Selling luxury products for discounted prices devalues your brand image, which is vastly more important in the long term than making a few extra bucks by shifting extra units.
I'm genuinely curious how much pollution this would create; you have to think that some, if not most of those cosmetics should be pretty toxic when burned up.
If devaluing their brand image is a concern for them why would make a bunch of crap that won't sell and burn it so it ends up in the news lol.
You can't exactly predict what will sell and what won't. Luxury items play by their own set of economic rules that don't apply to normal goods.
Keep in mind,
They cite the U.S. Customs and Border Protection Agency, stating, “if imported merchandise is unused and exported or destroyed under customs supervision, 99 per cent of the duties, taxes or fees paid on the merchandise by reason of importation may be recovered as drawback.”
http://fortune.com/2018/07/19/burberry-burns-millions/
If a lot of this product was out of season and not able to move, they would have gotten a whole lot of money back that they paid in import duties.
That, on top of them trying to prevent saturation of their own older product, is probably a reason why they did this.
If Burberry is reporting $51 Million then that's probably what they spent on the product, not the markup value.
Burberry still uses really high end textiles so even though they obviously markup for their namesake, this stuff still isn't crazy cheap to make.
Burn it instead!
Burberry had big problems with counter fitting in the past, to the point where they re branded themselves.
Its understandable that they wouldn't fuck around tbh.
What a waste, do you know how many Africans those clothes could have fed?
“if they can’t handle full price they can’t have it”
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