https://youtu.be/_FGUkxn5kZQ
Personally if I want a coffee, and oh boy us Australians do love our coffee, I’ll either make some at home with either my drip filter machine or percolator, or grab a properly decent cuppa from a local café. I’m not gonna go out of my way to buy an overpriced, inferior-quality coffee from a cookie-cutter American franchise.
I think the only reason why McCafé survived in Australia is because you can order McCafé items at the drivethrough for Maccas, and of course the video mentions that Gloria Jeans survived because it adapted itself to local tastes.
McCafe here usually has decent coffee, I find starbucks to be shittier on the whole.
Also make better coffee at home since all the supermarkets here stock tonnes of different coffee types.
Do people think that starbucks rebooting the franchise down under and focus it on tourists would be sustainable?
There are still 5 starbucks in the melbourne cbd
And also 5 in the centre of sydney (around 20 in the whole city)
If you're targeting the tourism industry, you'll only have profits of where there are tourists, otherwise the strategy falls since you're trying to sustain too many locations off not enough income.
McCafe is good and convenient budget coffee, it's kinda gross compared to better coffee but it gets the job done alongside a cheapish breakfast.
Also I don't think I've ever eaten or drank anything from Gloria Jeans but I do seem them a lot in malls.
Yeah don't give me that candy coffee shit, it should be called a milk bar in stead.
I get a 25% discount at Starbucks with this cinema card I have so it actually works out as one of the cheaper options for me. It's fine. It's coffee.
mate if your goal is to target tourists the only places you would open stores are where there are tourists. the strategy only fails if they don't follow their strategy.
add into the tourist strategy the familiarity a long term presence brings and the exclusiveness of being in only the big malls and hot destinations, and you can morph that into an established brand that grows naturally aka what they should have done in the first place
Starbucks doesn't look to be doing so well here either and I can see why. So pricey and loaded to the brim with sugar.
starbucks coffee is pretty much dish water
awful
I could see Starbucks getting more traction if it used its sweeter menu to changed it image to become a late night, dessert coffee place.
There's no point for these kinds of franchises when here in Melbourne at least you've got a decent cafe on like every corner. Wouldn't even occur to me to buy coffee at starbucks unless I was ridiculously desperate.
Can confirm, cafe's in aus are usually low key, offer many types of coffee and rarely offer glorified desserts. A lot of places here are very serious about their coffee and I can't imagine many people wanting the shit starbucks serve.
Starbucks is making its comeback and it seems they're attempting to do it right this time.
There's a starbucks right near my work in the city and now they're hyping up a starbucks for the Western Penrith area.
I had starbucks a couple of times and i enjoy the frappuccino however the coffee itself lacks, It's the times of sweets so they better cash in.
So it essentially boils down to the fact that non-american markets know how to cook/prepare basic food/drinks at home and treat eating out as a special ocation. Turns out people going out for covfefe wants more than muddy tiled floors and coffee that is watered way down by underpaid and overly stressed students. How about that?
I mean. In my experience in Europe and just generally places that aren't USA, people tend to either just prepare their own shit at home or go for places with focus on the experience and service. I guess i'm wrong, but the local starbucks where i am opened up just to die 3 months later because it turns out people really aren't interested in the fast-food experience when going out for a coffee.
All coffee tastes the same.
I beg to differ, coffee with milk and sugar taste different than without.
I don't know about blends because that is for the rich i only drink regular coffee in home and work. With milk in work if we are lucky but never with sugar because that is too expensive.
I don’t think it’s that non-Americans aren’t lazy, while Americans are. Yes I do make myself two cups of brewed coffee before I even leave home at 0800 every morning, and have another coffee when I get to work at 0900. The morning coffee is a big part of Australian cuisine. But cafés are very popular, especially in cities like Melbourne.
I think it’s more that no one here wants to pay for an overpriced, bland coffee, when they could easily go to one of the dozens of cafés nearby and have a properly good coffee at often less of the price. Also I think another factor is that Australians, compared to Americans, will typically have more-selective and better developed tastes in coffee. Hence why Starbucks never really took off, whereas Gloria Jeans did when they adapted their menu to Australian tastes.
I always love threads like these because it gives coffee purists a chance to come out of the woodworks and state that anything less than pure black opaque coffee is equivalent to shit and not worth their time as the ultimate connoisseur of coffee.
Nah mate. Bitterness and aroma is dependant on how fine the grounds are, and regardless of how fine they are, some grounds are more fruity, whereas others have a nuttier taste. I currently have Vittoria coffee in my cupboard which unfortunately has a bit of a burnt taste. There were these Columbian coffee grounds I had a few months ago which were absolutely perfect; perfectly balanced, but I can’t find them anymore
it's because australians are massive coffee snobs, and starbucks just wasn't any good. any australian who travels to america will annoy the hell out of everyone constantly griping on how they can't find a decent coffee there (myself included). so it seems ridiculous to bring that american coffee experience... over to australia. the failure is a no brainer.
Maybe I should expand my coffee horizons.
I like Starbucks because they're one of the few places I can almost always get flavored coffee without that unpleasant aftertaste that comes with most syrups.
I've still yet to even go to a Starbucks, I don't mind Coffee and I imagine it's probably a chill place, but Douwe Egberts has done me good so far.
This demonstrates the difference between Australian and American coffee ideals pretty well IMO.
I don't know a single person who ever has syrups in their coffee or any sort of coffee that's supposed to not taste like coffee. It's just not something that people tend to care about, they want a good espresso or flat white or cappuccino or other standard variety of coffee, not something flavoured.
Starbucks, as far as I can tell from Americans talking about them, get a lot of business based on their flavoured coffees.
To be fair, Australian iced coffee is pretty much just melted coffee ice cream. And it's delicious.
european starbucks is a laugh but here in the states it's pretty damn decent. if you cant recognize the distinction between different brews than odds are you don't like coffee that much to begin with
i love my starbucks candy coffee
you'll have to pry it from my cold dead hands
Australia has an incredible coffee culture, there's great roasters all over the place and unlike in the UK the majority of people seem to understand what coffee is supposed to be like.
Starbucks baristas don't tend to receive the level of training and taste-calibration to compete with the baristas of more artisan cafes, to say nothing of the roasts themselves and there are so many great places for coffee around why bother with Starbucks, especially in somewhere like Melbourne?
Starbucks gives extensive training in terms of taste calibration, you guys just have shitty people working at your shops. When you have a good crew who gives a fuck running a Starbucks, that shit's dank as hell
I don't know where you live but here in Glasgow there's a fantastic coffee culture.
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