EA creates "moral compass" to prevent Battlefront II-like disasters
52 replies, posted
https://www.overclock3d.net/news/software/ea_creates_moral_compass_to_prevent_battlefront_ii-like_disasters/1
In a recent interview, EA's VP of strategic growth, Matt Bilbey, has stated that the publisher has created a "moral compass", which is designed to ensure that their future "live services"
are designed and tested early to ensure the company maintains "pillars of fairness, value, and fun".
This "moral compass" comes as a direct result of EA's Star Wars: Battlefront II controversy, stemming from the game's original "loot box" system. The system, as designed, promoted
a pay-to-win economy, with some item drops allowing players to gain a statistical advantage over others in the title's online multiplayer modes.
EA removed Battlefront II's paid loot box option shortly before the game's launch, leaving these items available through loot crate drops, purchasable only using in-game currency. The
downside of this was that experienced players with plenty of items still gave them an advantage over newcomers. Later, the game's loot system was removed from Star Wars:
Battlefront II title entirely, creating a cosmetic only microtransactions system for the game, though even today the game has a negative perception within the gaming community.
Bilbey says that "We learned a lot from Star Wars: Battlefront", prompting him to create a team alongside Patrick Söderlund to "redesign our game development framework and testing
platforms" to ensure that similar mistakes are not made in the future. This change includes early testing with gamers and greater attention to consumer feedback.
Star Wars Battlefront II was a disaster for EA, throwing the company into a position where both Star Wars fans and gamers alike, both of which are very vocal customers, garnered a lot
of media attention and even got politicians to start looking into in-game "loot boxes".
Hopefully, EA's newfound moral compass will guide them to better places in the future, though it seems clear that the publisher has no intention to move away from their popular "live
services" game model.
They wont change
I'm happy but extremely skeptical.
Don't give them a fucking inch.
ok cool now make better games
So they're giving up on pride and accomplishment?
but its a very informative powerpoint that all developers will be shown to ensure they meet the minimum training requirements to be 'hu-man'
Is this a fever dream? Do they honestly need to design a model-compass-process-flow to find out if what they're doing is ethically sound?
Then pre-orders and pre-order bonuses will go away completely, and various games as a service models are immediately binned.
Isn't that the most EA thing in the world, though? Painting things that should be standard as a bonus, and selling it to you as a benefit after they've already done their busienss
Comical how common sense is so devoid in that company that they need infographics to guide their moral compasses.
I've noticed that they do sometimes learn, but only ever in brief bursts before going back to their old behaviour. I remember when they ditched those online passes they tried to push to kill the second hand market after people got sick of it. But they always find some new shitty way to try and screw their consumers
Yes EA, you're patting yourself on the back that you decided to follow guidelines that won't make people angry for your scummy shit. I'll be standing here at the
"Days since last controversy" counter
EA, having a moral compass? That sounds like a joke someone would make rather than something that actually happens.
I just like the idea that they've admitted to have been operating without a moral compass before.
I doubt any publicly traded company does.
I'm really sure you needed a committee to prevent yourself from making Battlefront 2 P2W on launch. No, no amount of foresight at all could have possibly made you think that selling boxes with random upgrades including those that make you do double DPS with your vehicles could possibly be a bad idea.
Since loot crates are now air drops or whatever they were calling them at E3, does that mean Season Passes are now $60 "Moral Compass Agreements"?
"For just double the price of buying the game regularly we promise to treat you like a person sometimes"
Regular EA consumers:
https://files.facepunch.com/forum/upload/220592/edeab734-6529-45b5-bc9b-e1e3c8545ea7/8F7ED0EF-C1DA-444E-926B-2696781A6FE4.jpeg
"we've used ancient rituals to create this artifact of power that will guide us to the right direction in the future, just as long as noone abuses this opportunity to corrupt our great artifact of guidance."
EA will say whatever the fuck they want and do whatever the fuck they want, as long as they can churn out yearly FIFA games filled with lootboxes and idiots will buy them up like hotcakes. Why else do you think sports took most of the EA's E3 conference this year?
Is it gonna be something like "killing is the no go zone, but everything below is ok"
Fuck off EA, please.
EA, the only redeemable parts about you is the Originals program and the decent customer service that Origin offers. Get back to me when you've sworn a blood oath to the old gods forbidding your use of loot boxes and MTs and maybe I'll start to believe you. Until then, take that moral compass and shove it up your ass.
Talk is cheap, they've said shit like this so many times.
Unless they privatize, there's no way they're changing.
They'll probably release a couple of good games (BF5 and hopefully Anthem) without too much bullshit attached to the games and then ruin the later games (and BF5, Anthem with patches) because the trust is back and they're gonna exploit the hell out of that.
yeah is this why madden is a total shitfest again?
fuck off EA i wish you didn't make the games i play so often
They already have for Battlefield 5.
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