• Lawsuit alleges that Facebook knew it was misreporting video ad data
    9 replies, posted
https://www.cnbc.com/2018/10/17/facebook-lawsuit-alleges-it-knew-ad-measurement-discrepancies-for-a-year.html
https://files.facepunch.com/forum/upload/1874/31f4d54e-26da-4ca0-a877-4fe4847fec63/cant%20succ%20the%20zucc.jpg
to add some context behind why this is super ultra bad, facebook was previously reporting that nearly everyone these days spent more time watching news in Video Format, rather than Text Format. This is why y'all have probably seen the "pivot to video" trend take off, where every news article provides most of it's content in video form, rather than something actually readable. (Side note, I don't know a single person who actually prefers to watch a video, rather than read an article at their own pace.) It's gotten many, many writers laid off, as business executives who make those kinda decisions were under the belief that "written news" was a dying format. Understandably, facebook having lied this badly about it's metrics is leaving a lotta folks pretty upset, & a huge part of the journalism industry torn apart.
Ayy, I made that. Glad to see it's still relevant. Fuck Facebook.
well, if people are actually watching the videos, it means you're spending more time on facebook in comparision, targets the company wants to achieve
It's good to know I wasn't the odd one out hating video news. I thought the world might be going crazy.
And the videos don't even present the news in sentences. It does so one phrase at a time, in text. Which leads to this story about how a skateboarder who shredded so hard she went back in time and became Mitochondrial Eve: https://static.cybre.space/media_attachments/files/002/189/903/original/351eec977b2ccc2a.jpeg I also saw one that was just, "Canada has become the second country in the world," but I can't find it.
Thank you for your service, ily
I also hate when articles put a "time to read" metric on their article, just rubs me the wrong way tbh.
Facebook claimed that it had overestimated ad viewing time averages by 60 to 80 percent, but the lawsuit says the actual miscalculation was 150 to 900 percent. Whoa. Imagine if a youtube video would have from 75,000 views to 450,000 views but then you would find out that the video would have only 50,000 views. Also, Facebook takes about 68% of all advertising spent on social media and it's their primary source of revenue.
Sorry, you need to Log In to post a reply to this thread.