They should probably just close all but thier flagship stores and go back to thier roots as a mail-order company.The Seers catalogue was revolutionary and moving into a pure online presencse would be the best path forward as a company
"We're probably gonna have to close shop here boys"
*top dogs shrugs*
"...Yes we still have your bonuses"
Wait, Sears is still around? I thought it died ages ago.
I only went to the store in my area once or twice a year when they had Craftsman tools on sale for cheaper than Harbour Freight. The rest of the Sears store was usually full of mega-outdated junk, IIRC they were still selling GameCube games when they were closed.
I went to Sears last month while Christmas shopping. They were half Craftsman tools on the upper floor, all of which were more expensive than any other hardware store, the other half of the upper floor was Thanks Giving left overs, and Christmas stuff. The lower floor was just cheap clothing, garbage overpriced and out of date appliances, and cheap beds, and just beds, no other furniture. Sears never adapted to the emerging online market when it mattered, and have continuously ignored pricing. It's easy to see why they've sunk.
The other side of the Freeway also had a Sears Specialty store, which used to sell tools and industrial equipment. It was terribly placed, because the rest of the center it was in are resteraunts, specialty stores, and big discount chains.
You have to start selling the King Dedede Drooling While Eating merchandise if you wanna survive.
I think Sears could survive if they got a lot leaner and more specialized, opening smaller stores that serve mainly as showrooms for their appliances and electronics, like Best Buy but with less bullshit- no CDs, no cellphones, no questionable video game department, etc taking up space. I still think Sears when I ask myself "where would I buy a microwave?" and in fact I did just that earlier this year and got a good deal on a Kenmore with stainless steel on the front. I'd then strike a deal with some other chain to sell Craftsman tools in their stores. Make it a Home Depot exclusive or something, and load them up with as much selection as the big Sears stores have right now. Typically, I find myself needing tools most when I'm in the middle of a project, and if I'm in the middle of a project, you'll find me at the home improvement store, not Sears.
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