companies need to stop complaining that a competitor is offering a better service than they are, and instead work on giving a better product/experience.
Isn't this an argument against transparency though? Wouldn't you rather Netflix release their data like everyone else?
This is a fair point, but he's not wrong in saying that this is likely only coming from a position of jealousy. Doesn't invalidate it, though.
“We get a compilation of views by season, so it's not divided out by episode, and there’s no indication of what a view even means — like how long the duration,” says one network executive who wasn’t authorized to discuss the matter publicly. “From an analysis standpoint, it's meaningless.”
Even YouTube, a business notorious for lack of communication, gives their content creators more viewer information than this.
Instead of complaining they just want to directly snuff it out instead of just making better content
I guess you didn't read the article, because that's not in any way relevant.
Netflix also faces rising costs associated with content licensed from other studios, and disclosing ratings on popular shows would likely lead to even higher licensing fees.
Older favorites like “Friends,” “The Office” and “Breaking Bad” are major draws for Netflix subscribers and continue to bring in big business. Netflix recently paid more than $100 million to Warner Bros. to retain the exclusive streaming rights to “Friends” for an additional year, more than three times what it had previously paid.
"Releasing data would make things worse for Netflix. It needs to protect the data so it can negotiate better deals," says another industry analyst, speaking on condition of anonymity due to a previous working relationship with the company. "For them, to use and own their data is a religion."
Actors and other talent don’t receive traditional residual payments, like those associated with syndicated series, from Netflix shows, but the company pays bonuses when one of its series or movies performs well, according to two people who have negotiated deals with the company. So far, major talent guilds have not raised a ruckus over Netflix’s payment practices or the lack of transparency, in part because Netflix pays competitive rates and has provided new creative opportunities.
Nonetheless, for talent agents, negotiating compensation for clients on a Netflix title can be difficult because of the limited amount of available data out there.
“I'm at a disadvantage for sure,” says one executive at a leading Hollywood agency. “Things that typically give an agent leverage I don’t have.”
tl;dr Netflix doesn't provide any metrics that might help content owners and actors' agents to better understand how popular their work is and what it's actually worth. They're using a lack of transparency to their own benefit.
If Netflix was solely a film studio than that would be fine, not showing their metrics for their TV shows makes sense. But when they own the film studio and the marketplace for viewing those films than they are compromising the market and making themselves unfairly competitive. Its like if Steam didn't give metrics to other developers and had a huge amount of data it was collecting from other developers to use to improve their own games.
Yeah, rhis isn't about them wanting to find out why netflix is doing well, but because a massive amount of movies and shows were licensed to netflix and they don't give out any data to their content-givers.
the lack of data to properly pay out syndication rights is not good, there are a lot of actors that expect those residuals for their time and effort and its only going to become a larger problem down the road as their catalogue grows and SAG potentially starts to wake up.
I sympathize a little bit with Netflix here in an era without net neutrality. Info about viewership will probably be seized by isps for throttling
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