I mean, he ain't wrong. As soon as I saw the initial headline - yeah, I laughed - but at the same time I still thought, "They can't possibly be that clueless."
Honestly, this keeps popping up in general and it's something I've been looking for an opportunity to bring up myself. We can pull out the "how do you do, fellow kids" meme until the cows come home, but there's a huge gap between pointing and laughing and actually bluntly saying, "Okay, this is just trite now and you're just embarrassing everyone involved, including yourselves." And I don't want this to come across the wrong way, but we as consumers need to stop egging them on so much. I'm not blameless of this myself, I had my fun with this particular story even. But I can't imagine this kind of public presence - be it from a company, celebrity, or whoever - helps anyone, even the instigator.
Here's the thing: I don't think any company should be saying anything unless they're communicating about something they're directly related to, whether it be their products, services, plans, associated entities, or events regarding themselves. The occasional jibe at a trend, if it's clever enough or actually relevant to what they do? Fine. I'm even totally cool with weighing in on a topic and wanting to put out an official stance as a company because the people who actually comprise it feel so strongly about that topic. But since - as a company - you exist at all in the first place to fulfill a specific purpose rather than just being a loosely organized group of people and assets, then stick to that damn function you were formed for. We've long ago sped past the threshold of awkwardness on this. And that goes just as well for trying to be clever or funny in advertisements, since that ties into this whole PR thing. I'd much rather get a simple "this is the product or service we offer, here's why you might want to spend money on it" than this constant onslaught the past few decades of all these ads trying too hard. I mean, just having some fun is one thing. Let's take a look at a game industry example. Those few years where high-up Nintendo executives would open Nintendo Direct segments just silently starting at a random fruit for several seconds, fine - it's a goofy, harmless little non-sequitur and quickly moved on from. And then you look at pretty much any GameStop commercial made in the past decade (go look some up if you're curious, I'm not gonna subject myself to them just to obtain an example) where it just oozes with the stench of a committee of robotic suits having wrote it to tick a bunch of "funny" or "cool" checkboxes, and it's just... ugh. Stop trying so hard...
Stop making fools of yourselves or pretending to be in on something for quick visibility. Me, I wear my heart on my sleeve and make honesty a policy, showing faults or weakness be damned. More people need to do that, and just be friggin' genuine with how they act.
Say what you will about 4chan but at least they dont allow lolicon and zoophilia.
do you know of the board named /b/
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