The researchers went into classrooms and had one group of students
read a fact-based, exposé-style article on big food companies. The
article framed the corporations as manipulative marketers trying to hook
consumers on addictive junk food for financial gain. The stories also
described deceptive product labels and advertising practices that target
vulnerable populations, including very young children and the poor.
A separate, control group of students received traditional material
from existing health education programs about the benefits of healthy
eating. The researchers found that the group that read the exposés chose
fewer junk food snacks and selected water over sugary sodas the next
day.
This program is literally just "tell the teenagers the literal, actual truth and let their desire for rebellion do the rest."
Genius.
It'd be nice if we had more of this literal stuff for most things that are bad for you.
"Hey guys, did you know the BIG BAD GOVERMINT is gonna kill off everyone that doesn't has all their shots up to date with a super virus?!"
oh wait that would probably... Wait, what would that do to anti-vaxxers?
"Hmm.. do I choose made up autism or made up genocide?"
I'm not surprised, the past few years have taught me well that spite and hate will motivate choices far more effectively than promoting one's own self-interest.
At least in this circumstance that method is being used for a good thing.
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