GmanLives - World War Z Review (Just Another Zombie Game?)
10 replies, posted
https://youtu.be/rZLVsaJyDcw
Boy he's adapting to that clickbait culture right quick.
The sad thing is that it's less a "CULTURE" and more, if you don't do it you literally will not get views
The algorithm is the real enemy
Except GmanLives has become known enough by this point that he doesn't need to do this for people to watch his videos, you see his name, you know who he is and you'll will want to watch his videos, so these clickbait thumbnails are kinda stupid for him.
This is a lot less true than you'd think, the Hello Internet podcast clued me into this. CGP Grey has a very numbers-based and analytical system of analyzing his own channel and the conclusions that's led him to are really surprising. Subscribers are borderline meaningless to estimate actual views per video. Even with a huge base of subscribers, thumbnails and other things that game the suggestion algorithm are the single most important factor in actually driving views to a video. This is especially true now that YouTube's new subscription system means that the chances of a subscriber being alerted of a new video have gone down, and down, and down.
LinusTechTips has talked about this before, too, at length. They've done intense research and experimentation. Clickbaity thumbnails are absolutely necessary to drive views to quality content on a mass scale, and refusing to do so is kneecapping yourself. Big channels view subscribers as absolutely meaningless, and "loyal fanbases" as fickle and transient. Views are driven by the suggestion algorithm almost entirely. There are very few other factors at play.
I edit for a YouTube family vlog/skit channel that has 900k subs, and their past videos have reached an upwards for 1 million to even 10 million views, but it's inconsistent and the usual daily average viewership they get is around 10-20k views after a week. Lucky to even surpass 100k on the bigger videos. Clickbait thumbnails are a necessary evil and I don't blame anyone who uses them. The important thing is the actual content doesn't suffer.
I don't feel that title is very click-baity. The impression I got was "this game is better than your standard affair despite its appearance" and that was pretty much what he ended up saying.
Not nearly enough.
He and MandaloreGaming (although the latter is more niche oldschool entries) don't get nearly enough exposure.
One of the fundamentals of making any piece of work you want to be seen by people is to make your title as magnetic as possible.
It's just frowned upon on Youtube for some reason.
Do you have links to anything? I wouldn't mind checking this out myself.
Damn, this looks pretty fun for a $35 co-op game. Pity about the Epic Store exclusivity with no Steam release date given, I was almost gonna show this to my mates.
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