• Coke to revive New Coke in partnership with Stranger Things (Limited Release)
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New Coke, failed Coca https://twitter.com/CocaCola/status/1130820764813471744
Round 2 of a shit idea is still a shit idea.
Well not really. From what I read, New Coke wasn't awful, it was just more pepsi-tasting then coke.Initially it actually sold well too. Bringing it back as a promotional stunt isn't a bad idea in the slightest, although I know nothing about stranger things aside from that it just isn't my thing.
the first New Coke cans will be available Thursday as part of a "Stranger Things" marketing campaign featuring upside-down themed vending machines. These vending machines will pop up in select cities this summer to dispense free cans of the failed soft-drink. guess i'm not going to be even seeing this let alone try it. not sure why they wouldnt do a baja blast or crystal pepsi esque release and just have it available for purchase everywhere for a few months.
Considering how well Crystal Pepsi sold when it came out again without the tie-in this has, it's not from a marketing/sales standpoint.
crystal pepsi's re-release started as a promo thing, so might not be impossible that this gets a wider release if the reception's good.
"New Coke" only seems like a shitty idea in retrospect. New Coke focus tested across the US as a much more "Preferred" drink to the Classic Coke formula. So, they rolled it out, on the back of focus test groups. At the same time, they also stopped producing "Classic Coke". People didn't dislike the New Coke as much as they missed the Classic Coke. New Coke has always been well liked, as Diet Coke has been New Coke for the last 20+ years and most drinkers of diet coke have never reported it's "bad" in comparison to the old formula.
Pretty sure New Coke was created as an intentionally-crappy temporary blend while bottling plants switched Coke Classic's recipe from cane-sugar to corn-syrup. Weird that they're bringing it back but I guess it will sell. https://en.wikipedia.org/wiki/New_Coke#Conspiracy_theories
This theory doesn't really even make sense tbh, I never bought it. Cane Sugar is more sweet per gram than Corn Syrup is. Corn Syrup isn't any worse(healthwise) than any other Sugar. And the taste of Corn Syrup vs Cane Sugar is pretty minimal, to the point it's almost non existent.
Nah, further investigation suggests that this was a legitament marketing mistake. Pepsi was beating down Coke in sales, you see
Doesnt diet Coke taste like new coke@
https://youtu.be/CJt9JkqQYeI
Well the interesting thing is that this won't be popping up in stores like Crystal Pepsi did. You need to go find an upside down Coke vending machine, and it's only gonna be in certain cities.
I asked my dad about it years ago and he said it was absolutely horrible tasting. Besides that any soda brand that does "throwbacks" to cane sugar formulas are hard to find but blow away corn syrup bullshit anytime.
They did it for the same reason they put corn syrup in everything nowadays, it's cheaper.
Your own source disputes this: The putative switch was planned all along to cover the change from sugar-sweetened Coke to much less expensive high-fructose corn syrup (HFCS), a theory that was supposedly given credence by the apparently different taste of Coke Classic when it first hit the market (the U.S. sugar tradeassociation took out a full-page ad lambasting Coke for using HFCS in all bottling of the old formula when it was reintroduced).[10] In fact, Coca-Cola began allowing bottlers to remove up to half of the product's cane sugar as early as 1980, five years before the introduction of New Coke. By the time the new formula was introduced, most bottlers had already sweetened Coca-Cola entirely with HFCS.[2]
aaaand their website wasn't ready for the traffic. stuff went up early, then the site was completely down at 5pm.
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