Dove's new 'body positive' bottles spark controversy
40 replies, posted
[T]https://cdn.theatlantic.com/assets/media/img/mt/2017/05/Untitled_2/lead_960.png?1494276596[/t]
[quote]Dove is known for promoting body positivity through clever and often very moving ad campaigns. But Dove's latest product line in the United Kingdom is leaving a lot of people scratching their heads.
Dove U.K. recently announced a new, limited edition range of body washes, with one very unusual feature: the six bottles in the collection are shaped like different women’s body types. The idea is to remind women that beauty can take many forms.
“From curvaceous to slender, tall to petite, and whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes,” Dove U.K. wrote on their website. “Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”
This latest chapter in Dove’s #RealBeauty campaign has sparked plenty of reactions.
"I genuinely thought the bottles were an April Fool's joke," said Sarah Benson, a London-based brand strategist, in an email to TODAY Style.
She thinks the bottles could ultimately do more harm than good.
"This is a naval-gazing marketing exercise that patronizes women rather than celebrates them," she said. "The shapes invite shoppers to judge themselves against what others look like, which surely increases the sense of feeling different rather than acceptance."
Meanwhile, reactions on social media have ranged from bemused to offended.
One woman on Twitter pointed out that Dove’s new bottles don't exactly reflect real women's bodies.
“I have arms,” she joked. “Please advise.”
Others argued that Dove shouldn’t place so much emphasis on body shape.
“This is so awful,” wrote one Twitter user. “So you can contemplate how far outside the ideal your body is even in the shower.”
But above all, people teased Dove U.K. mercilessly about the latest campaign, hinting that the brand had taken its body positive message one step too far.[/quote]
Video in the Today Source (Pretty funny)
[url]http://www.today.com/series/love-your-body/dove-s-new-real-beauty-bottles-spark-backlash-t111327[/url]
[url]http://www.click2houston.com/news/national/dove-sparks-controversy-over-new-bottles[/url]
Jesus fucking christ, if a bottle of body wash does that much to your psyche, then your body image is the least you'll have to worry about.
If you're getting mad over a bottle of shampoo, you've got issues.
Need a bottle that doesn't take up half the space in the shower and that's it
the wide ones look hard to hold
[QUOTE=AtomicSans;52211791]the wide ones look hard to hold[/QUOTE]
Just like fat chicks. :v:
[QUOTE=AtomicSans;52211791]the wide ones look hard to hold[/QUOTE]
It's got love handles
I am outraged at this outrage
now in literal pear shapes
I love that there's a buxom bottle
[QUOTE]"I genuinely thought the bottles were an April Fool's joke," said Sarah Benson, a London-based brand strategist, in an email to TODAY Style.[/QUOTE]
April Fool's in May? You silly lady
I'd buy the second last one on the right now because I'm skinny or whatever but because it looks like it takes up less room in the shower
would suck to get a shaped bottle that would usually fit in your shelf of shampoo/conditioner/etc. but doesnt because of dumb campaigns like this.
It sounds like a good idea that just didn't translate very well to a few people. The article itself points out that the reactions are mostly just teasing.
[media]http://twitter.com/thesarahgorman/status/861651134259359744[/media]
It's gonna be a pain in the ass to put them on store shelves since they're not uniform in shape.
can't wait for the Dove For Men line to come out with different sized spouts and chode shaped containers
[QUOTE=owltowel;52211974]It's gonna be a pain in the ass to put them on store shelves since they're not uniform in shape.[/QUOTE]What if they don't want to fit in you damned conformist!?!?
They probably sparked this "controversy" on purpose to get (way) more visibility for their product. News websites and social media take the bait as their sales go up.
I think they're cute. In any other decade this would be the most harmless thing, but today everything is terrible.
I hate the trend of "Get mad at inane bullshit for the sake of it". It's shampoo, get over it please.
What a pain in the ass these bottles are going to be for retailers to try to stock. Uniformity is key when trying to put stuff on a shelf.
They could just be divided into three lines on the shelf.
[QUOTE=Talvy;52212329]They could just be divided into three rows on the shelf.[/QUOTE]
That's so much room moving shit about though. I can only imagine people are going to have to reorganize entire shelves to fit these things in like that
[QUOTE=The Terminator;52212273]I hate the trend of "Get mad at inane bullshit for the sake of it". It's shampoo, get over it please.[/QUOTE]
It's a marketing plan saying "hey, you're sensitive about your body shape, right? Look! We've made our shampoo bottles like your body shape! We're [I]sooo[/I] body positive!" It's incredibly condescending, and people are calling them out on their shit marketing. It's not "don't remind me I'm fat, I'm going to complain on my tumblr." It's "wow, this is unnecessarily patronizing."
[img]https://period.pw/sc/2017-05-10_22-04-39.png[/img]
good lord
[QUOTE=Period;52212526][img]https://period.pw/sc/2017-05-10_22-04-39.png[/img]
good lord[/QUOTE]
T H I C C
Theres probably a better way to get across a body positivity message than fucking up your bottles and making it easy to slip out of your hands while you're covered in water.
Sounds counter productive if the taller thinner ones are just all around better to use.
Also how much does each hold? Are they different? The two on the left end seems superior to all the others because you can actually get your hand around it and it looks like it holds a lot.
So women come in all different kinds of shapes. But only in white?
That is racist. Dove is racist.
[QUOTE=Johnny Joe;52212716]T H I C C[/QUOTE]
and short
What an odd world we live in.
Of all things to get mad about..
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