[img]https://cdn.vox-cdn.com/thumbor/bsT_CR7-D5Fnwsnv4U6SLnmHEOA=/2400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/9130441/youtube_design_select_1.jpg[/img]
[QUOTE]
For the last 12 years, YouTube’s logo has been a pair of anachronisms wrapped inside each other. “We have the word tube in a tube,” says Christopher Bettig, the head of
YouTube’s art department. “This is weird. No one know what this is.” Tube is slang for a television set, which used to be powered by vacuum tubes. But neither tubes nor TVs are
central to the world’s biggest video service, which now reaches over 1.5 billion people each month, streaming to almost any screen with an internet connection.
[B]And so today the brand is getting its biggest aesthetic makeover ever. The YouTube logo is being refreshed, shifting the emphasis away from the [/B]
[B]word “Tube” and onto the familiar play button which has already become an iconic shorthand for the company. The service is also getting a new [/B]
[B]typeface, color scheme, and a bunch of major changes to the look, feel, and functionality of its desktop and mobile app.[/B]
Though today’s logo change is the most significant in YouTube’s history, it’s not a complete transformation, [URL="https://www.theverge.com/2016/2/2/10898456/uber-just-completely-changed-its-logo-and-branding"]like the morphing of Uber’s silver U into a backwards C[/URL]. “It’s an
evolution, not a revolution,” says Bettig. But the company is also using the moment to announce [URL="https://youtube.googleblog.com/2017/08/a-new-youtube-look-that-works-for-you.html"]a basket of new features[/URL], planned changes, and ongoing experiments. The new
look is a ribbon that ties these moves together, highlighting the company’s broader shift from a singular website to a family of different apps that stretch across multiple platforms.
The challenge facing YouTube’s design and interaction team when they launched the redesign two years ago was how to tie together a host of products with very different
audiences and uses. What started in 2005 as a singular website built for desktop internet users now exists on phones, tablets, game consoles, and, yes, television sets. What’s
more, YouTube is no longer a single brand. Over the last few years it has spawned a family of services: YouTube Kids, Gaming, Red, TV, and Music. “We felt, because of all that
growth, we were missing the mark. We wanted to make something more unified and cohesive, something that really reads as YouTube,” says Bettig. “We were hoping to build a
visual language that would make it easy for folks to recognize it.”
Bettig, a Frenchman who joined Google six years ago and has been with YouTube for the past three, led the charge to rethink the logo. Since YouTube was evolving into a whole
family of services, and since it had adapted to fit each screen and video format, Bettig and his team experimented with a dynamic brand. “We had a symbol that was loosely
reminiscent of a Y, but it would be always changing, animated, and pulling color samples from the video you were watching. It could potentially pull the profile picture or header art
from the channel you were watching. So you have these dynamic elements that would all be intersecting.”
This approach worked well when the designers had it mocked up on a white wall in their studio and in simple prototype apps. “Then as soon as we dropped it in product it was like,
oh yeah, that’s not going to work,” said Bettig. “It’s pure chaos.”
[/QUOTE]
[URL]https://www.theverge.com/2017/8/29/16216868/new-youtube-logo-redesign-font-color-app-design[/URL]
I'm indifferent, I think the red button should've gone to the right not the left.
I mean this is how the site beta's been for months. People are freaking out over it and I'm like "huh, the logo changed a little bit."
Noticed this this morning. I like the new look but the fact the video buttons are now on the very edge of my screen is annoying.
[thumb]http://i.imgur.com/WgWMMLi.png[/thumb]
[QUOTE=gk99;52628642]I mean this is how the site beta's been for months. People are freaking out over it and I'm like "huh, the logo changed a little bit."[/QUOTE]
i honestly have not seen the new logo till now
The new red in the logo is way too bright, and the play arrow is harder to see in the favicon.
I honestly don't even get the point of spending a massive amount of effort to accomplish so little.
I hate the new logo, CHANGE IT BACK
Didn't even notice the logo change until I read this thread.
[del]Do we need more proof that YouTube is a dying service on a corporate leash?[/del]
I'm so fucking sick of it. All I wanted was for them to change the front page to subscription.
[editline]30th August 2017[/editline]
[IMG]http://i.imgur.com/WkJxCyS.png[/IMG]
only amateurs would do full on red in a modern design :v:
it's like a high school graphic design project
why do sites change their designs so often for seemingly no reason?
I've been using the old (non-beta) site, so the difference is quite noticeable to me.
The logo change makes sense because the red play button has started to become more iconic than their actual logo.
It's sorta become like a Nike swoosh where they can just use it somewhere without the "Youtube" text and people will know who it is.
[QUOTE=Meller Yeller;52628704]The logo change makes sense because the red play button has started to become more iconic than their actual logo.
It's sorta become like a Nike swoosh where they can just use it somewhere without the "Youtube" text and people will know who it is.[/QUOTE]
They might do a twitter and just dump the text logo and keep the symbol
-snip-
The logo change, fine, whatever, but christ that blaring red
[QUOTE=Meller Yeller;52628704]The logo change makes sense because the red play button has started to become more iconic than their actual logo.
It's sorta become like a Nike swoosh where they can just use it somewhere without the "Youtube" text and people will know who it is.[/QUOTE]
Tbh could you imagine the actual riot that would happen if Nike changed their logo?
Like, no more "whoosh", they just straight up delete that and change it to something unbelievably retarded like waves, or sand, or a [URL="https://edge.alluremedia.com.au/m/k/2017/06/2017-06-13_054701.jpg"]turd[/URL]
That would be a life-time of brand recognition down the drain.
I hope Youtube never abandons the play button, because its become so massively famous while using it
If anyone is looking for a YouTube alternative, DTube is a thing and it's getting popular.. :v:
I just hate how the extensions I use on YT are completely broken now. One might never work again.
i wish the player would be a little bigger for me :(
[t]http://i.imgur.com/8yMQd7s.png[/t]
[QUOTE=fruxodaily;52628711]They might do a twitter and just dump the text logo and keep the symbol[/QUOTE]
They actually removed the play icon from the "Watch on YouTube.com" button in the embedded player. E.g.:
[video=youtube;s4l86SKBtMs]https://www.youtube.com/watch?v=s4l86SKBtMs[/video]
Jeez this thread just reminded me ive been in cosmic panda for aeons, this has bern my reality for a while now
[QUOTE=TheHydra;52628676]why do sites change their designs so often for seemingly no reason?[/QUOTE]
Because otherwise they'd look extremely outdated. Without slight changes, youtube would still look like [url=http://newmediarockstars.com/wp-content/uploads/2013/02/2005firstvid.jpg]this[/url], and that's true not only of websites, but any business. Saw it all the time on Kitchen Nightmares. Any place that doesn't update it's design regularly will inevitably look dated.
The old layout was objectively shit. Theatre mode for videos did fuck all if your screen was over 1080p, it was really bad.
Well, youtube center is dead and is not going to be updated. I'm not sure how I'll be able to watch youtube without it.
the logo commands a bit too much attention when the focus of the page should be on the videos, but maybe it only stands out because it's still new to me.
Snip Im dumb,im still thinking of the beta
All I know is that it broke my dark theme and suddenly I'm blinded by the light.
I'm trying really hard to not hate on the new look but I just can't do it. The bold font everywhere is abysmal, the spacing in general just seems off, and it seems like they changed things they shouldn't have changed just for the sake of it being different to the old YouTube and minimalistic.
I really hope it won't stay like this. It could be a lot less ugly with just a few minor tweaks, but it just looks so amateur-ish right now.
[QUOTE=Vegetable;52628898]All I know is that it broke my dark theme and suddenly I'm blinded by the light.[/QUOTE]
It has its own dark mode. You can select it by using the drop down menu from your profile picture on the homepage.
[QUOTE=rampageturke 2;52628854]The old layout was objectively shit. Theatre mode for videos did fuck all if your screen was over 1080p, it was really bad.[/QUOTE]
fuck that was honestly the height of annoyance for me on my new 4k monitor
[QUOTE=chipsnapper2;52628670][del]Do we need more proof that YouTube is a dying service on a corporate leash?[/del]
I'm so fucking sick of it. All I wanted was for them to change the front page to subscription.
[editline]30th August 2017[/editline]
[IMG]http://i.imgur.com/WkJxCyS.png[/IMG]
only amateurs would do full on red in a modern design :v:
it's like a high school graphic design project[/QUOTE]
I knew that it was bad but I honestly didn't expect them to do something as stupid as that.
It's so painful on the eyes, the only thing good about this is probably the dark theme but you could already do that with an extension anyway. I've actually blocked the new logo out with uBlock because of how much of an eyesore the pure red is.
I noticed video quality went really grainy after the update - anyone experiencing this as well? 1080p has a lot of artifacts and video blocks, as if it was rendered with a low bitrate. YouTube had just gotten rid of this a few months ago and video quality was superb, so kind of sad to see this.
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