Studios Fight Back Against Withering Rotten Tomatoes Scores - Sensationalist Headlines

[QUOTE=Hollywood Reporter] The power of the "Tomatometer" has reached a tipping point as critics screenings inch closer and closer to openings and movies try to avoid the dreaded green splat. The Emoji Movie's $24.5 million domestic opening during the July 28 to 30 weekend accomplished what no other movie has been able to do during a tough summer season at the box office — survive an abysmal Rotten Tomatoes score (7 percent) and open in line with prerelease tracking. One possible secret weapon? Sony wouldn't let reviews post until midday on July 27, hours before the pic began playing in previews before rolling out everywhere. Sony, like every studio, is looking for their own basket of rotten eggs to throw at review aggregator Rotten Tomatoes in hopes of combating a bad "Tomatometer" score. That means screening some titles later and later for critics.[/QUOTE] [URL="http://www.hollywoodreporter.com/news/studios-fight-back-withering-rotten-tomatoes-scores-1025575"]http://www.hollywoodreporter.com/news/studios-fight-back-withering-rotten-tomatoes-scores-1025575[/URL]

So the solution to people not watching your shit movies is to not let anyone know that they're shit movies until they already watched them. Brilliant.

Review embargo wasn't a thing for movies? what

Get fucked sony

[QUOTE=Noob4life;52535397]Review embargo wasn't a thing for movies? what[/QUOTE] How would that possibly be enforceable? This isn't video games we're talking about, the worst a studio can do is not show a movie for critics, and then reviewers can just go buy a ~$10 ticket on opening night and see it with the general public and there's nothing the studio can do to stop them. EDIT: I should clarify. Review embargoes have not traditionally existed for movies because they would be utterly unenforceable. Unlike video game reviewing, where the reviewer-publisher relationship is deep and almost necessary, a film reviewer is less reliant on studio goodwill to operate. There is much less harm a studio can do to a movie reviewer, and without a threat to back the embargo up it would all fall apart. It's also why you see more scathing reviews of bad movies in major publications, they don't have to worry about offending the studios and having their advertising budget or review copy access pulled. There are cases where movies are not screened in advance for critics sometimes, and all that does is delay the inevitable if they're bad - often doing little to affect the influence reviews have on the box office performance.

ok well now rotten tomatoes should put a giant "REVIEW EMBARGO" sign on the page which would serve as an even bigger red flag

[QUOTE=Bertie;52535382]So the solution to people not watching your shit movies is to not let anyone know that they're shit movies until they already watched them. Brilliant.[/QUOTE] They must have taken hints from Bethesda (i.e. milk as much money out of unsuspecting customers before the reviews come in telling whether the product is good or not) :v: . It's like by doing this Sony and other studios are saying "How dare you expect competently produced movies from us!! T..That's just unrealistic!!".

[QUOTE=usaokay;52535424]Review embargos shouldn't be a thing for any media.[/QUOTE] Review embargos are fine when they're like "Don't spoil the big twist in chapter 5. Don't release the review 3 hours after you watch the film/play the game." The way they're used these days, to hide reviews which out the increasingly low quality of media, is despicable.

[QUOTE=usaokay;52535424]Review embargos shouldn't be a thing for any media.[/QUOTE] There are legitimate reasons to employ a review embargo, to ensure that all outlets have enough time to properly write their review, without having to worry that the others are going to rush theirs out to be the first and take in all the early traffic.

How about stop making shit movies and progressive remakes that literally nobody wants. Fucking clowns.

And now it's 6% :v: But 6% too much

For some reason, when it comes to pieces of media, people and companies think that when people give a complaint about it, the complain is invalid because it's a piece of media. A movie is a product, and you sold a bad product.

[QUOTE=orcywoo6;52535460]How about stop making shit movies and progressive remakes that literally nobody wants. Fucking clowns.[/QUOTE] But that takes effort.

what if RT just gave titles a 0% by default on the basis that the reviews are being intentionally withheld? well, for the wrong reasons

This would be a dumb change that wouldn't help. I don't have to see a movie on opening night, and I'll just wait for the scores to be posted frankly.

Won't matter. Social media will ensure that bad movies nobody liked won't make money past the first week. The only thing that will save fledgling studios like Sony is for them to get their shit together and start making good movies.

How about they stop churning out shit that only appeals to the lowest common denominator of audiences. Maybe, take the hint that people want better movies than endless bullshit sequels, prequels and gimmicks.

I'd like to partition studios to stop making shit movies. There are YouTube channels making better content month, it's not like it's hard. Anything on Corridors channel is better than Fan four stick and Ghost fluffers.

Wow, a studio with an infamously spotty recent track record with a lot of publicly available receipts proving that the people in charge are pretty damn stupid wants to trick people into seeing their shitty movies without knowing how critics feel? Color me fucking shocked. Fuck Sony, how has their feature film division not died yet [editline]3rd August 2017[/editline] but really i think we all know this is gonna go exactly where the game industry is at currently. review embargoes, pushing for more pre-release ticket purchases, on the bright side maybe [I]maybe[/I] the theater industry will see a slight uptick but we're gonna lose any semblance of shame from these companies

[QUOTE=ThatSprite;52535418]ok well now rotten tomatoes should put a giant "REVIEW EMBARGO" sign on the page which would serve as an even bigger red flag[/QUOTE] Go further with it. Add the exact time and date when the embargo lifts... maybe add a countdown timer to really get that enormous red flag in people's faces.

Then RT should forbid those studios from using their logo and 'Fresh' when they gloat over positive reviews. I mean really, the same studios that claim that it's totally Rotten Tomato's fault that their low effort cash in failed are the same ones that will edit existing commercials to brag about their 'Fresh' rating on a different film. Even it its only fresh by like half a point.

How about I never see movies when they just come out then Think of that one Sony?

Just do the same as I do with videogames. Wait for the reviews to come out before purchasing anything. Is there actually anything you'll be missing out on for not experiencing it the nano-second it comes out? The only tangible thing I can think of is spoilers.

[quote="Hollywood Reporter"]The Emoji Movie's $24.5 million domestic opening[/quote] :disgust:

[QUOTE=1/4 Life;52537127]:disgust:[/QUOTE] it barely made anything back at all

We don't actually know how much money Sony needs to make to profit off of the Emoji movie. The production budget was only 50 million, yes, but there's also the marketing budget to consider. Factor in that Sony doesn't actually get all of the oversees profit (foreign distributors get their share as well), and it's possible the movie might end up being a failure for them.

[QUOTE=CyclonatorZ;52537232]We don't actually know how much money Sony needs to make to profit off of the Emoji movie. The production budget was only 50 million, yes, but there's also the marketing budget to consider. Factor in that Sony doesn't actually get all of the oversees profit (foreign distributors get their share as well), and it's possible the movie might end up being a failure for them.[/QUOTE] Fingers crossed.

[QUOTE=1/4 Life;52537127]:disgust:[/QUOTE] don't worry the next film will be even more successful don't u see, the entire plan is to make increasingly shitty films all along! Film directors and studio's are setting massive bets on who can dip the lowest so they're intentionally shitting the bed harder than the staff at Chernobyl's reactor The lower you go, the more successful you are! [QUOTE=Mio Akiyama;52537201]it barely made anything back at all[/QUOTE] [QUOTE]Budget: 50 million USD[/QUOTE] i think it dipped a bit

they could have had popeye

[QUOTE=Bertie;52535382]So the solution to people not watching your shit movies is to not let anyone know that they're shit movies until they already watched them. Brilliant.[/QUOTE] Same tactic that game publishers have been using to fleece people for years now.