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[IMG]https://img.global.news.samsung.com/global/wp-content/uploads/2017/07/Cinema-LED-Screen-PR_main_1.jpg[/IMG]
Samsung Electronics today announced it has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theater display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio thanks to collaboration between HARMAN Professional Solutions and Samsung Audio Lab.
Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen accommodates a variety of theater configurations while ensuring superior levels of technical performance, reliability and quality. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.
Prior to its commercial debut, Samsung ran the Cinema LED Screen through a series of the industry’s most rigorous tests to validate its performance and presentation. In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theater technology standards prior to its commercial release. This certification acknowledges the display’s ability to showcase the complete color spectrum with unaltered accuracy.
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Source: [URL="https://news.samsung.com/global/samsung-debuts-worlds-first-cinema-led-display"]Samsung[/URL]
Wow not OLED? Get with the times Samsung
Oh man, imagine the colours on this thing :godzing:
I bet Tarantino is weeping at the death of cinema right now. Bad enough that they took away film projection, now they destroyed movie projection in its entirety!
[QUOTE=SpartanXC9;52468165]Wow not OLED? Get with the times Samsung[/QUOTE]
OLEDs aren't as mature as traditional silicon, nor can you get both the density & luminous output.
[QUOTE=SpartanXC9;52468165]Wow not OLED? Get with the times Samsung[/QUOTE]
Considering current OLED production has an almost 50% failure ratio, OLED just isn't mature enough to be used in things like this.
[QUOTE=SpartanXC9;52468165]Wow not OLED? Get with the times Samsung[/QUOTE]
The point of OLED is just that they're small enough that each pixel can be an LED, with a screen this big at only a 4k resolution I'm sure they're easily able to do that with regular LEDs here.
Each pixel is about 0,25 cm wide. :thinking: I wanna see this thing up close
Isn't this incredibly cost/resource inneficient in comparisson to projection?
Uhm, aren't most theater projectors operating at 8K? The resolution must be pretty awful in comparison at that size.
[QUOTE=antair;52468559]Uhm, aren't most theater projectors operating at 8K? The resolution must be pretty awful in comparison at that size.[/QUOTE]
Films are being shot in 8K today, but most projectors display around 4K.
[QUOTE=BackSapper;52468572]Films are being shot in 8K today, but most projectors display lower than 4K.[/QUOTE]
as a note, higher resolutions are way better for editing, which is why 8k isn't that unreasonable
even if you're merely greenscreening a video game character into an image it's WAY easier the higher you go.
Now just add surround systems with 320k capabilities and we'll truly be living in the future.
[QUOTE=Bertie;52468179]I bet Tarantino is weeping at the death of cinema right now. Bad enough that they took away film projection, now they destroyed movie projection in its entirety![/QUOTE]
Hes going to make his own Theater! With 32 and 70mm film!
[QUOTE=SpartanXC9;52468165]Wow not OLED? Get with the times Samsung[/QUOTE]
read a book
Because OLED still suffers from rampant color burn so showing the same thing a million times is [I]probably[/I] not a good idea. It'll be three to five years before OLED is remotely robust enough to do 4K monitors with 5 year warranties, much less a theater screen.
[QUOTE=J!NX;52468580]as a note, higher resolutions are way better for editing, which is why 8k isn't that unreasonable
even if you're merely greenscreening a video game character into an image it's WAY easier the higher you go.[/QUOTE]
As someone who has used gmod greenscreen map quite a bit, this is correct.
Hasn't sony started developing a combinable LED panel that's the bastard child of OLED and LCD? AFAIK it had a contrast ratio near as good as OLED does.
Guys I was joking
I hope it allows Passive 3D images to be displayed properly.
[QUOTE=The golden;52469653]Until the horrible burn-in problems are solved then OLED really has no place in any commercial or industrial installation. They need gear that can last years and handle abuse.[/QUOTE]
Modern (LG) OLED burn-in is a meme.
As I've posted about plenty of times here before, LG offers long warranties (6~) years on its commercial panels, this covers burn-in. Commercial panels are the type that would be in store-windows, or other situations where it would be displaying the same few frames over a long period of time; LG would be losing their shirt if they had burn-in problems.
The main issue is cost of production, and consistency panel-to-panel. We're not going to be seeing an OLED theatre soon, or probably ever, just due to the prohibitive manufacturing constraints. Not because of meme oled burn in.
To someone who has zero idea about film, what does this mean?
[QUOTE=The Rifleman;52473522]To someone who has zero idea about film, what does this mean?[/QUOTE]
Actual film reels as a method of displaying content are becoming obsolete and going purely digital. Film Reels can and will still be used as a storage method.
No curves Samsung? I thought you guys were all about the useless curves!
[editline]16th July 2017[/editline]
[QUOTE=glitchvid;52473480]Modern (LG) OLED burn-in is a meme.
As I've posted about plenty of times here before, LG offers long warranties (6~) years on its commercial panels, this covers burn-in. Commercial panels are the type that would be in store-windows, or other situations where it would be displaying the same few frames over a long period of time; LG would be losing their shirt if they had burn-in problems.
The main issue is cost of production, and consistency panel-to-panel. We're not going to be seeing an OLED theatre soon, or probably ever, just due to the prohibitive manufacturing constraints. Not because of meme oled burn in.[/QUOTE]
I can't really imagine we're going to be seeing these giant screens too much either though because digital projection is moving towards laser which can offer the same HDR sort of thing but from a traditional projection booth setup
movie theatres today though seem more and more like just big expensive living room TVs anyways since they don't even really use projectionists to run the movies, all they do is push a button and the whole thing runs off a harddrive and the camera autofocuses and aligns itself, there's little actual technical knowledge needed by the staff anymore
[QUOTE=Sableye;52473649]No curves Samsung? I thought you guys were all about the useless curves!
[/QUOTE]
If their attitude last CES was anything to go by, they're moving away from curves as a premium feature. I.E they'll launch two of the same series of TV, but with a curved and non-curved version; similar to LG.
[QUOTE=Daemon White;52473532]Actual film reels as a method of displaying content are becoming obsolete and going purely digital. Film Reels can and will still be used as a storage method.[/QUOTE]
Do any conventional theater screens actually use film reels? I'm pretty sure it's all digital projection now, even movies made with film are displayed through their digital conversions.
Umm, why are people thinking OLED is better than LED? microLED will replace OLED. This application does not require ultra small led modules, which is why it can be made with the current production methods.
I work daily with LED panels ranging from 3mm to 20mm pitch.
I would not be happy being the dude that would have to calibrate this thing in 3 years, when a new display module is required.
[QUOTE=Sableye;52473649]No curves Samsung? I thought you guys were all about the useless curves!
[editline]16th July 2017[/editline]
I can't really imagine we're going to be seeing these giant screens too much either though because digital projection is moving towards laser which can offer the same HDR sort of thing but from a traditional projection booth setup
movie theatres today though seem more and more like just big expensive living room TVs anyways since they don't even really use projectionists to run the movies, all they do is push a button and the whole thing runs off a harddrive and the camera autofocuses and aligns itself, there's little actual technical knowledge needed by the staff anymore[/QUOTE]
The issue with projectors is that the blacks can only be as black as the projection surface, which is usually white and will reflect ambient light from the room.
[QUOTE=Daemon White;52473532]Actual film reels as a method of displaying content are becoming obsolete and going purely digital. Film Reels can and will still be used as a storage method.[/QUOTE]
Well, digital projection has been the norm for a number of years (at least in the Copenhagen area) - I don't know exactly when the cinema I worked at switched out their film projectors, but I wanna say it was a few years before I started working there, so maybe 2008-9?
Obviously some directors still shoot on 35mm, but I'm pretty sure the entire process from after shooting to projection has been digital for quite a while.
Personally I don't have any nostalgia for digital projection - switching to LED technology will probably just provide better contrast, which I have a hard time taking issue with.
[QUOTE=AGMadsAG;52473976]Umm, why are people thinking OLED is better than LED? [/QUOTE]
Most people don't know the difference between the backlight technology (LED, CFL, QD), and panel type (LCD:TN, IPS, and VA. OLED, Plasma, etc.).
Most people when they talk about buying a new TV usually say something like "it's a new 4k LED TV".
[QUOTE=Bertie;52473937]Do any conventional theater screens actually use film reels? I'm pretty sure it's all digital projection now, even movies made with film are displayed through their digital conversions.[/QUOTE]
Pretty sure some smaller ones do, but yeah actually. I totally glazed over that they're already digital projectors.
[editline]16th July 2017[/editline]
Which in turn means basically nothing for the movie industry actually.
It's more the Theatre industry instead. They won't really need those projectors in the backroom anymore, which in turn can allow renovations to make more space for either more seats or something else. At the very basic, it would mean they switch the projector with an actual computer that has a display feed to the new screen up front instead of projecting an image over people's heads.
Also means no more shadow puppets in theatres :(
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