Thanks to Apple's anti-tracking feature, ad firms are losing out on hundreds of millions of dollars - Sensationalist Headlines

[quote]Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the global browser market, is likely to cut its 2018 revenue by more than a fifth compared to projections made before ITP was announced. With annual revenue in 2016 topping $730m, the overall cost of the privacy feature on just one company is likely to be in the hundreds of millions of dollars.[/quote] [url]https://www.theguardian.com/technology/2018/jan/09/apple-tracking-block-costs-advertising-companies-millions-dollars-criteo-web-browser-safari[/url]

Jesus wept

boohoo, if advertising weren't this intrusive, would it even have been a problem? whining about it won't change a thing, get fucked.

im so sad for them :(

Hopefully these kind of losses continue in the future.

Hopefully mozilla adds a similar feature to firefox to undermine tracking even more. I doubt Google would add one to chrome since they are an ad company

[QUOTE=elitehakor;53040862]Hopefully mozilla adds a similar feature to firefox to undermine tracking even more. I doubt Google would add one to chrome since they are an ad company[/QUOTE] They've already done what they would by developing a system to prevent intrusive popup ads, autoplaying vids with sound on, and overly many ads, on websites.

It is always so weird to hear how much value such data holds.

[quote]Thanks to Apple's anti-tracking feature, ad firms are losing out on hundreds of millions of dollars [b]that they don't deserve[/b][/quote] Much better.

[QUOTE=elitehakor;53040862]Hopefully mozilla adds a similar feature to firefox to undermine tracking even more. I doubt Google would add one to chrome since they are an ad company[/QUOTE] Apparently Chrome will get this feature in a month or two? I can't recall if it was about intrusive ads like loud and obnoxious ones or also ones that just get too deep into someone's privacy.

thoughts n prayers r with em!

[QUOTE=Plaster;53040908]Apparently Chrome will get this feature in a month or two? I can't recall if it was about intrusive ads like loud and obnoxious ones or also ones that just get too deep into someone's privacy.[/QUOTE] it's only obnoxious ads as far as i know. the [url=https://www.betterads.org/]coalition[/url] they're working with makes no mention of removing tracking features, only obnoxious features (unless i missed it somewhere on their site)

Advertisements are a scourge on our progression as a society and need to politely fuck off. [video=youtube;iFTWM7HV2UI]https://www.youtube.com/watch?v=iFTWM7HV2UI[/video] Big Data needs [I]massive[/I] regulation.

Honestly, because of how dangerous malware has gotten lately, I've basically gone the scorched earth policy route. Noscript, uBlock, and a hostfile that blocks all known adware and malware domains system wide. I'm sorry, I don't have the time nor patience to redo a computer again just because someone doesn't check their ads for malware.

[QUOTE=Humin;53040899]Much better.[/QUOTE] You missed a bit. [quote]Thanks to Apple's anti-tracking feature, [B]embedded spyware trash[/B] firms are losing out on hundreds of millions of dollars [B]that they don't deserve[/B][/quote] [editline]10th January 2018[/editline] [QUOTE=ilikecorn;53040922]Ad companies need to get with the times when it comes to internet ads. This isn't the age of TV where my only option is to just change channels or watch your ad. I've got software that just lets me.. not see it. Want me to start enabling ads again? GET SOME BETTER QC. Seriously, no autoplaying ads, no ads with flashing content, no fucking popups, no malware/spyware, no ads that magically take up like a gig of ram to run, and no, motherfucker, I don't want you to see that i've visited walmart.com to buy arse cream, so stop trying to track me. Start doing that and maybe I'll contemplate enabling ads. All your crying does is make me want to block ads further, so you go fucking bankrupt, as the entire reason ad blockers exist is because of their poor business practices.[/QUOTE] I'm okay with ADs, as long as they're not tracking my every move and inserting scripts/videos/audio into every page that I visit.

Only hundreds of millions? Too bad, that's not nearly as much as they deserve to lose out on.

I say we put out an ad to make people aware of the atrocities we're committing against these poor advertisers. :frown: Oh, wait.

Hoping that other platforms soon follow, I have always thought of Apple to be more protective about privacy since they got no interest in ads unlike Google who's biggest income is from ads, but then again their ads are not as intrusive as other companies.

I'd probably be more ok with ads if they allow me to get a cut of their profits for using my data. You wanna sell my info? Cut me in.

Good. Now they just need to lose the rest of their profits, and stay dead.

I'm already skeptical as to how much of this is BS

I guess they'll be 'forced' to make ads even worse and more intrusive for everyone else to cover for the losses they're suffering.

I wonder what prompted Apple to create this wonderful feature, and why don't we see more implementations of such

[QUOTE=Talishmar;53042235]I wonder what prompted Apple to create this wonderful feature, and why don't we see more implementations of such[/QUOTE] It probably really fucks with the user experience using their devices and obviously, this cannot be allowed to continue. :v:

Good. May it continue to worsen as more and more browsers adopt similar measures. Our privacy is more important than ad revenue.

Already has been said in the thread but literally none of this would have been a problem if online ads were not horrifically annoying and dumb. Have a department that focuses on the online advertisements being as non intrusive and enjoyable as possible and none of this would be a problem, they have to cause zero or nearly zero annoyance, and they also have to flawlessly combine themselves into the surrounding environment. With a site like youtube, an ad should ideally be just as interesting to watch as the video itself. Utilize what Old Spice and Geico do, try to make it actually interesting and funny. Or it is possible to pay youtubers directly and have them promote it themselves. Like what Gamegrumps did with crunchy roll, add plenty of humanity into them and make it so that people actually give a shit about them. LindyBeige and Skallagrim promoted sponsor stuff directly in their videos and it wasn't even remotely annoying.

[QUOTE=Talishmar;53042235]I wonder what prompted Apple to create this wonderful feature, and why don't we see more implementations of such[/QUOTE] probably partnering with facebook to let their tracking slide

Is there any equivalent ITP feature for Opera/Chrome etc...?

i'm ok with people using my data anonymously, but if they're able to know its ME, that's where i draw the line thats just my view of the issue

Makes you wonder how they'll sneakily get around this, or make the existing tracking worse for others to make up for the "lost revenue". Companies like these never know where the boundary lies. I'm just waiting for the inevitable reports about them starting to use NSA-like browser exploits to track users instead because the "normal" methods are being blocked. [editline]12th January 2018[/editline] [QUOTE=Deri101;53043855]Is there any equivalent ITP feature for Opera/Chrome etc...?[/QUOTE] On Android, if you use Xposed, [URL="https://forum.xda-developers.com/xposed/modules/xprivacylua6-0-android-privacy-manager-t3730663"]XprivacyLua [/URL]sends out dummy data to apps which request 'sensitive' data. You could also just revoke certain permissions from apps (there's a bunch of hidden ones you don't normally see however) but that may prevent the app from working so sending it dummy data is the next best thing. Alternatively, you can sandbox apps which also protects your data by giving the app dummy data (and doesn't allow access to other device information like other installed apps - which can be used for targeted advertising because Android doesn't understand why giving a list of installed apps to any app which demands it is bad...). I use [URL="https://play.google.com/store/apps/details?id=com.oasisfeng.island&hl=en_GB"]Island [/URL]personally and it's been great (also allows you to run the same app at the same time for multi accounting purposes). On Windows/whatever OS - there's probably a plugin out there to help, but I generally just use my VPN (with tracking data disabled in Chrome and in my VPN - it just sends out dummy data) when I don't want tracking cookies etc or when sites just flat out ignore the "do no track" header and do it anyway (looking at you sites like Expedia...). [editline]12th January 2018[/editline] [QUOTE=Riller;53041104]I guess they'll be 'forced' to make ads even worse and more intrusive for everyone else to cover for the losses they're suffering.[/QUOTE] The funny thing is - if they do that, more and more people will seek out methods to block them on all their devices which will make the companies make [B][I]even worse[/I][/B] adverts and the cycle continues. They just can't win. There's just far too many ways to beat them down again. Block access to a site if you have an adblock enabled? uBlock or Noscript prevents that script from running. Annoying flash ads? All mainstream browsers block them by default etc etc.