New UK guidelines to ban gender stereotypes in advertising - Sensationalist Headlines

[url]http://www.bbc.co.uk/news/business-40638343[/url] [quote]Advertisements that show men failing at simple household tasks and women left to clean up are set to be banned by the UK advertising watchdog. The Advertising Standards Authority will crack down on ads that feature stereotypical gender roles. Ads that mock people for not conforming to gender types or reinforce gender roles had "costs for individuals, the economy and society", the ASA said. As a result new rules will be drawn up that will take effect next year.[/quote]

Hey, at least it goes both ways.

[QUOTE]Not all stereotypes would be barred, however. The ASA suggested showing a woman cleaning or a man doing DIY tasks was acceptable.[/QUOTE] Missed some important bits from the article. So it's only extreme or mocking stuff. Nothing wrong with that.

Honestly this could be for the better good, over time it can further the breakdown of traditional gender roles in society and further normalize that men/women can do whatever the fuck they want and that trends are retarded.

This is good! An example of good progress!

I'm all for getting rid of gender roles but censorship for people's feelings is dumb.

[QUOTE=LAMB SAUCE;52481345]I'm all for getting rid of gender roles but censorship for people's feelings is dumb.[/QUOTE] I'm inclined to agree, but ads are an acceptable target for censorship imo.

[QUOTE=Bob The Knob;52481128][url]http://www.bbc.co.uk/news/business-40638343[/url][/QUOTE] I think this is a good move for our society. Many social stereotypes were created through advertising Also I think this benefits men equally as much as women. No longer will we considered bad at cooking/cleaning and only good for DIY. I'm actually a fairly good cook, an efficient cleaner but very average at DIY.

[QUOTE=Drury;52481431]I'm inclined to agree, but ads are an acceptable target for censorship imo.[/QUOTE] I'd extend it to just banning adverts in general, to be honest.

[QUOTE=LAMB SAUCE;52481345]I'm all for getting rid of gender roles but censorship for people's feelings is dumb.[/QUOTE] Advertisement is a rather special means of communicating with the public and is well justified in being closely scrutinized and limited. It's something completely different from censoring for instance press. It's well proven advertisement has massive impact subconscious impact on the society. It's not about people's feelings.

[QUOTE=TestECull;52481757]I'd extend it to just banning adverts in general, to be honest.[/QUOTE] what an astronomically stupid idea that would be it would really take a while to explain just how terrible that would be for EVERYTHING

[QUOTE=Grandzeit;52481174]Missed some important bits from the article. So it's only extreme or mocking stuff. Nothing wrong with that.[/QUOTE] You can "mock" people in a joking way though especially given that these ads don't generally target a particular individual. Part of what makes some ads bearable is that they're funny, on paper this is a good idea and it could be done well, but if ads get too serious then people will lose interest. People already hate ads so making them even more dull isn't a great idea.

[QUOTE=djjkxbox;52481883]You can "mock" people in a joking way though especially given that these ads don't generally target a particular individual. Part of what makes some ads bearable is that they're funny, on paper this is a good idea and it could be done well, but if ads get too serious then people will lose interest. People already hate ads so making them even more dull isn't a great idea.[/QUOTE] Personal preference but ads that try to be funny are usually the hardest to watch. Its like seeing a comedian bomb

[QUOTE=djjkxbox;52481883]You can "mock" people in a joking way though especially given that these ads don't generally target a particular individual. Part of what makes some ads bearable is that they're funny, on paper this is a good idea and it could be done well, but if ads get too serious then people will lose interest. People already hate ads so making them even more dull isn't a great idea.[/QUOTE] This isn't a ban on adverts being funny or mocking. It's really quite simple and I shouldn't have to be explaining it. It's a ban on mocking or promoting gender stereotypes (i.e: women can't drive, men think with their dicks, men can't be nurses, women can't do DIY, utterly useless stuff to propagate). Adverts can still try to be funny, they'll probably fail at it just as they do currently because adverts are generally garbage. But at least it won't be quite as predictable any more I suppose?

I think this is great, it leads to a much more varied advertisement environment where it isn't just stereotypes being used to advertise the products because it is the laziest way for ad companies to do so. I hope it leads to much more varied advertisements that are more clever for even the amateur product advertisement types too.

[QUOTE=LAMB SAUCE;52481345]I'm all for getting rid of gender roles but censorship for people's feelings is dumb.[/QUOTE] I'm not sure I'd agree given how ads have at times shaped our culture. Like with gendered colours or the act of giving a ring when proposing

[QUOTE=TestECull;52481757]I'd extend it to just banning adverts in general, to be honest.[/QUOTE] "Hey Steve, why arent we selling our product or nobody is calling for our services." "Because nobody knows we fucking exist!"

Why does the government have to regulate this..?

[QUOTE=KommradKommisar;52482642]Why does the government have to regulate this..?[/QUOTE] Who else is going to regulate it?

[QUOTE=KommradKommisar;52482642]Why does the government have to regulate this..?[/QUOTE] The government is for regulating shit, that's what it does.

[QUOTE=KommradKommisar;52482642]Why does the government have to regulate this..?[/QUOTE] Because advertisements shouldn't promote gender stereotypes? What does it add to an advertisement other than a cheap laugh from uncle charles who still believes women should be in the kitchen or Miss jane who believes men couldn't even make bacon and eggs without burning the entire house down while they sit down and watch the tellie? It also keeps the stereotypes alive in a day and age where men can be nurses and women can be mechanics. It's just ridiculously stupid and pointless.

So no more Calvin Klein ads where the dude in underwear on the back has the exhaust tip coming out where his genitals are? Those are always hilarious when somebody gets away with making it happen.

Apparently free speech is only good when you agree with what's being said. This is such a slippery slope and I have no idea why anyone would be okay with that.

[QUOTE=StonedPenguin;52482845]Apparently free speech is only good when you agree with what's being said. This is such a slippery slope and I have no idea why anyone would be okay with that.[/QUOTE] Regulating adverts isn't removing free speech.

[QUOTE=StonedPenguin;52482845]Apparently free speech is only good when you agree with what's being said. This is such a slippery slope and I have no idea why anyone would be okay with that.[/QUOTE] I don't think you understand what free speech is

My issue with this is what apparently classifies an ad as "mocking people for not conforming to gender types" and "reinforcing gender roles". I mean, an ad about a weight loss supplement advertising a bikini body got complaints? [t]https://ichef.bbci.co.uk/news/624/cpsprodpb/5CD8/production/_96986732_2016-10-24ad.jpg[/t] And [I]this[/I] got complaints?

[QUOTE=KingofBeast;52482908]I mean, an ad about a weight loss supplement advertising a bikini body got complaints?[/QUOTE] Is it really that strange to you? Weight loss supplements using models with perfect bodies for advertisement is wrong on a multitude of levels. Gender stereotypes isn't even the best reason to complain about that sort of stuff. It's straight up false advertisement, unless the women in the pictures actually lost weight using the supplement, which I really doubt

[QUOTE=Laserbeams;52482921]Is it really that strange to you? Weight loss supplements using models with perfect bodies for advertisement is wrong on a multitude of levels. Gender stereotypes isn't even the best reason to complain about that sort of stuff. It's straight up false advertisement, unless the women in the pictures actually lost weight using the supplement, which I really doubt[/QUOTE] They're advertising the [I]goal [/I]of using their products. Is that really strange to you?

[QUOTE=KingofBeast;52482908]My issue with this is what apparently classifies an ad as "mocking people for not conforming to gender types" and "reinforcing gender roles". I mean, an ad about a weight loss supplement advertising a bikini body got complaints? [t]https://ichef.bbci.co.uk/news/624/cpsprodpb/5CD8/production/_96986732_2016-10-24ad.jpg[/t] And [I]this[/I] got complaints?[/QUOTE] I think it's the "bying the missus a new kitchen" that's the problem there

[QUOTE=gokiyono;52482932]I think it's the "bying the missus a new kitchen" that's the problem there[/QUOTE] Okay, how? What course of mental gymnastics does one take to equate "I sold my house and now I can buy new stuff for my family" to "I, the male, am in charge of the finances and my wife gets a new kitchen where she belongs, hah!"?