Honestly, a better line would have been "Take the night off: Let us handle dinner tonight. <insert coupon/discount here>"
"let your wife take a day off from the kitchen"
Seriously how did they not expect any backlash from this.
Makes me think it's almost deliberate going by the stuff the article mentions.
I get the attempt but honestly do something just "Spouse's - Appreciate your significant other tonight - take them out with this discount!".
Encompasses all regardless of anything, better PR.
[editline]18th September 2017[/editline]
Or hell simplify it!
"Appreciate your significant other tonight with a discount on us!"
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