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SilverPush founder Hitesh Chawla said the finding surprised him because [b]his company abandoned the ad-tracking business in late 2015[/b].
"We respect consumer privacy and would not want to build our business foundation where the privacy is questionable," he told Ars. "[b]Even when we were live[/b], our SDK was not present in more than 10 to 12 apps. So there is no chance that our presence in 234 apps is possible. Every time a new handset gets activated with our SDK, we get a ping on our server.[b]We have not received any activation for six months now.[/b]"
[b]While the researchers were unable to find any beacons in TV audio[/b], they compared successful detections with finding a needle in a hay stack and left open the possibility such beacons are actively being embedded into TV audio.
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It sounds like a lot of apps are using an out-of-date library for no reason that doesn't actually function anymore.
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