• Ubisoft marketer Tony Key: "We want to make $60 customers $200 customers"
    75 replies, posted
[QUOTE=Super Muffin;45712599]Employee of game publisher says thing all publishers want to do. News at 11. I still don't get why this upsets people, the dude is right on. Nobody wants to accept that additional content is absolutely neccessary now. When your $500 million game doesn't make back costs people lose their jobs. With the new hardware pushing mpm / development costs even higher base sales don't cut it anymore. PSN's multiplayer is behind a paywall now for a reason. [B]e:[/B] I mean, shit, even [I]outsourcing [/I]costs are increasing in China. WB is shitting themselves now because of that.[/QUOTE] Basically it's this, or you're going to pay out of the ass for base game costs. Make your choice.
[QUOTE=Tmaxx;45713594]all ubisoft games with microtransactions have some kind of fucking senseless grind for materials or they sell you the ability to just skip the game.[/QUOTE] [QUOTE=Korova;45713602]But they aren't. The paid DLC is splitting up the community, the unlocks are often unachievable without a hundred hours of grinding and they give a competitive advantage to the player. TF2/DotA2/CS:GO are completely balanced from the start. If there is paid DLC like the Operation ____ passes, those go free once the season is up. Also the Operation ____ passes are cool because they pay the devs of the map for making them.[/QUOTE] Can I get an example of what Ubisoft games are like that then, the last mainstream ubisoft game I played from start to finish was AC3, I didn't care much for it, but that was perfectly fine to get through, and the real last game was Child of Light which was also just fine. I could see the grinding aspect being a thing in the division and the crew, but I'm not sure how AC:BF, or Watch Dogs could be that dependable on microtransactions. Unless Ubisoft makes F2P games, I know nothing about those.
[QUOTE=RichyZ;45713650]or quit assigning 900 devs to one game and give series' time to breath[/QUOTE] seriously. just lay them off. it's not like anyone will complain and make witty you tube videos about it when video games look like they've come out of 2008. ubisoft? where is my employment contract, i've solved your problem. [editline]16th August 2014[/editline] hm i changed my mind. it is 100% clearly the marketing costs that ruin video games. you don't need tv adverts to let people know that video games exist. all the real video gamers keep up with gamer news on internet forum feeds anyways, word of mouth is all video games need nowadays.
They're doing literally the exact opposite of what steam sales do [editline]17th August 2014[/editline] [QUOTE=Juniez;45713669]seriously. just lay them off. it's not like anyone will complain and make witty you tube videos about it when video games look like they've come out of 2008 [editline]16th August 2014[/editline] hm i changed my mind. it is 100% clearly the marketing costs that ruin video games. you don't need tv adverts to let people know that video games exist. all the real video gamers keep up with gamer news on internet forum feeds anyways, word of mouth is all video games need nowadays.[/QUOTE] Minecraft made millions just by word of mouth alone so I agree, marketing costs aren't an excuse.
[QUOTE=Jays2Kings;45713653]Can I get an example of what Ubisoft games are like that then, the last mainstream ubisoft game I played from start to finish was AC3, I didn't care much for it, but that was perfectly fine to get through, and the real last game was Child of Light which was also just fine. I could see the grinding aspect being a thing in the division and the crew, but I'm not sure how AC:BF, or Watch Dogs could be that dependable on microtransactions. Unless Ubisoft makes F2P games, I know nothing about those.[/QUOTE] Assassin's Creed 4 has a really bad case where it's essentially "grind for two hours or progress through the story". The Assassin's Creed multiplayer modes have always had perks locked behind DLC and bonuses for pre-ordering and "access to perks faster". Day one DLC, platform exclusive content. Their mobile games are really where the scuminess shines through.
[QUOTE=J!NX;45713701]They're doing literally the exact opposite of what steam sales do [editline]17th August 2014[/editline] Minecraft made millions just by word of mouth alone so I agree, marketing costs aren't an excuse.[/QUOTE] yes and it is great to see that notch has clearly figured out the video gamer's psyche. look at the monumental success of scrolls. why aren't video game publishers taking notes on this man? [QUOTE=RichyZ;45713714]assign the devs to different games instead of forcing 900 people from 3 radically different locations of the world to work on a game that will barely make back the cost marketing is important, no informed person will deny that, but it is infeasable to have a shitton of people like that working on one game through multiple time zones and tons of beaurocracy[/QUOTE] clearly pushing more video games in an already saturated market is the solution. what do you mean that the mass market of video gamers only buy their favourite series' annual offerings? true gamers aren't like that, true gamers enjoy video games far and wide and are willing to pay for three different shorter games instead of those silly 12-hour games. no-one likes those, not real gamers at least.
How about you just make a good game and stop lying so much Ubisoft. You have some pretty good IPs, you just have to stop being pathological liars and maybe take some of all that money you use on advertising and devote it more towards QA control with your games.
imagine justifying your Ubisoft purchase
[QUOTE=RichyZ;45713909]its a trend thats going to need to change soon, people are spending more on games and since sales are so common because of digital distribution, a november release isn't required anymore to make a profit[/QUOTE] That's not even close to true.
[QUOTE=RichyZ;45713853]saturated market? nigga theres been fuck-all from the triple-a scene being released in the last few months, and if the indie scene is anything to go bye, you can make great creative budget titles with huge returns on novel ideas[/QUOTE] seriously. what the heck is all that talk about longetivity and game lifespan? i don't know of it. all good video games get used up and discarded after a '''few months''' at which point all good gamers will be perfectly willing to make another purchase. I'm getting bored already, ubisoft. let me give you money e: How about you just make a good game and stop lying so much Ubisoft. You have some pretty good IPs, you just have to stop being pathological liars and maybe take some of all that money you use on advertising and devote it more towards QA control with your games. Or else... *drafts ubisoft boycott forum thread*
[QUOTE=RichyZ;45713909]its a trend thats going to need to change soon, people are spending more on games and since sales are so common because of digital distribution, a november release isn't required anymore to make a profit wasnt much of a problem until recently when budgets have been increasing and dev times have been decreasing radically[/QUOTE] Sales of games won't really increase day one sales of new games. Those games still want to release in specific time frames of the year for multiple reasons. November releases end up being a great time of the year to release games at due to christmas, not any sort of sale itself, brick and mortar or not.
[QUOTE=Mio Akiyama;45712578]Train Simulator tier microtransactions[/QUOTE] [img]http://puu.sh/aVUu1/29c284850e.png[/img] We need to turn $60 costumers into $2,000 customers. Train Simulator is way ahead of it's time.
[QUOTE=Juniez;45714005]seriously. what the heck is all that talk about longetivity and game lifespan? i don't know of it. all good video games get used up and discarded after a '''few months''' at which point all good gamers will be perfectly willing to make another purchase. I'm getting bored already, ubisoft. let me give you money e: How about you just make a good game and stop lying so much Ubisoft. You have some pretty good IPs, you just have to stop being pathological liars and maybe take some of all that money you use on advertising and devote it more towards QA control with your games. Or else... *drafts ubisoft boycott forum thread*[/QUOTE] It's fucking pathetic when people justify the cannibalization of their audience credibility and the active sabotage of a healthy creative environment with "but if we don't, we'll go broke!" If you're at that point you're already fucking broke. You aren't saving people's jobs, you're luring more rats onto a ship you're completely aware isn't watertight. It's disgusting.
Who seriously buys DLC anyway? I don't agree with the practice so i just have patience and wait until everything is included in some sort of GOTY edition.
Still, most people don't know that Ubisoft is in fact a shit company. That's a large part of the problem I think.
If they continue this shit their $60 customers will be $0 customers soon.
Go fuck yourself Ubisoft. You are literally the biggest embarrassment in the gaming industry right now, and probably will be for a long, long time if you keep this stupid shit up
[QUOTE=Fatfatfatty;45716378]If they continue this shit their $60 customers will be $0 customers soon.[/QUOTE] I already turned into one. Hoping more will follow.
[QUOTE=J!NX;45713701]They're doing literally the exact opposite of what steam sales do [editline]17th August 2014[/editline] Minecraft made millions just by word of mouth alone so I agree, marketing costs aren't an excuse.[/QUOTE] Watch_Dogs showed that with enough marketing, you can sell an okay game for millions
[QUOTE=KillerJaguar;45717477]Watch_Dogs showed that with enough marketing, you can sell an okay game for millions[/QUOTE] I guess a thing to look out for, if a game has a very extensive marketing- its actually shit. Which in Ubi's case is becomes more and more true by every big release they have.
[QUOTE=Pteradactyl;45715369]Who seriously buys DLC anyway? I don't agree with the practice so i just have patience and wait until everything is included in some sort of GOTY edition.[/QUOTE] It really depends on the content and price for me. If it's a quality add-on of a decent size and not at an extortionate price, then I may consider buying it. Fallout: New Vegas - Old World Blues is an example of DLC done right, horse armour is DLC gone horribly wrong.
I can smell a crash in triple-A game development industry. It has happened before. When all the devs started to make lower and lower budget games thinking that customers will buy anything, and then people started to lose interest in video games, and there was a bit of a crash. [editline]17th August 2014[/editline] Also, the game has to be goddamn brilliant for me to spend 60€ on it (haven't paid that much for a game yet), let alone 200€.
the only time I ever paid full price for a video game is when I preordered duke nukem forever in 2002, the place went out of business in 2005 and by 2007 the receipt was illegible. I'm sure as fuck not paying $200
[quote]"We want to make $60 customers $200 customers"[/quote] So then make 3 good games instead of 3 shitty ones
I just realized how bad Valve is. They make you pay for DLC (aka the operations in cs:go), and then after a certain deadline you can't play the maps you payed for (when the operations end).
[QUOTE=DETrooper;45723691]I just realized how bad Valve is. They make you pay for DLC (aka the operations in cs:go), and then after a certain deadline you can't play the maps you payed for (when the operations end).[/QUOTE] well this isn't even on topic but 1: they don't make you pay for anything, you can play those maps on any server that isn't an official Valve server 2: yes you can play the maps after the deadline, see above [editline]18th August 2014[/editline] ubisoft needs to actually respond to all of the criticism
Yeah, that's the nail in the coffin, kinda sad, I was hyped for Farcry 4. Nice job now you have one more 0$ customer. [QUOTE=DETrooper;45723691]I just realized how bad Valve is. They make you pay for DLC (aka the operations in cs:go), and then after a certain deadline you can't play the maps you payed for (when the operations end).[/QUOTE] Yeah they're awful people, I mean, they found a way to make themselves money while putting some money on the pockets of people who love their games so much that they're willing to spend time creating modifications for it, rewarding them for their loyalty instead of fucking them over. Holy shit dude really?
I guess I won't be getting Far Cry 4.
[QUOTE=Jays2Kings;45713653]Can I get an example of what Ubisoft games are like that then, the last mainstream ubisoft game I played from start to finish was AC3, I didn't care much for it, but that was perfectly fine to get through, and the real last game was Child of Light which was also just fine. I could see the grinding aspect being a thing in the division and the crew, but I'm not sure how AC:BF, or Watch Dogs could be that dependable on microtransactions. Unless Ubisoft makes F2P games, I know nothing about those.[/QUOTE] They made Ghost Recon: Phantoms, which imo was a good game that was ruined by being F2P.
Give me the whole game, all of it or give me a refund. Better yet give us modding tools because most of the time it adds more content than DLC + it's saving customer's money for your next game.
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