I mean, the same thing with Halo 2 happened, and 3?
It's harder to nail down something like this in games because a lot of times by E3, the assets are just coming into fruition and everything is just starting to fall into place. Not a lot of companies have the money or ability to sink into deep development and show off an alpha build that's semi-complete. Infact most times alpha builds are so barebones the scripted missions at E3 look like good games.
What it comes down to is that there needs to be more dev transparency revolving around games and their development. I also would like to propose we slow down almost entirely on graphic development and instead focus on game mechanic/AI development instead which actually effect the game in total.
[QUOTE=Swilly;51205514]I mean, the same thing with Halo 2 happened, and 3?
It's harder to nail down something like this in games because a lot of times by E3, the assets are just coming into fruition and everything is just starting to fall into place. Not a lot of companies have the money or ability to sink into deep development and show off an alpha build that's semi-complete. Infact most times alpha builds are so barebones the scripted missions at E3 look like good games.
What it comes down to is that there needs to be more dev transparency revolving around games and their development. I also would like to propose we slow down almost entirely on graphic development and instead focus on game mechanic/AI development instead which actually effect the game in total.[/QUOTE]
Halo 2 had its bullshot demo, but in the sense that it was a section that never made it to the game. Mechanically speaking, I think everything carried over gameplay-wise. Halo 3 on the other hand just had a cinematic trailer that doesn't even create the expectation that it was gameplay. You don't see people giving the Believe ad shit for being completely absent in the game.
[QUOTE=RikohZX;51205547]Halo 2 had its bullshot demo, but in the sense that it was a section that never made it to the game. Mechanically speaking, I think everything carried over gameplay-wise. Halo 3 on the other hand just had a cinematic trailer that doesn't even create the expectation that it was gameplay. You don't see people giving the Believe ad shit for being completely absent in the game.[/QUOTE]
Except in Halo 2's demo, you stray even a bit from the path and everything crashes.
[QUOTE=Swilly;51205550]Except in Halo 2's demo, you stray even a bit from the path and everything crashes.[/QUOTE]
Oh, I know that part. I guess I misinterpreted the post, sorry.
The tricky thing with marketing video games is that they look and play like complete shit for 90% of their dev time. In the case of Watch Dogs, you have a game that was in development for like 4-5 years total, but the marketing machine is planned out well in advance. The infamous E3 2012 trailer showed a scripted demo of the game in its current state running on high-end hardware, but the game wouldn't ship for another two years. The major complaints were the graphical downgrade between the E3 2012 build and the final PC release, which was sort of justified, but ultimately it's just the nature of rushed, multiplatform game development.
Many of the effects seen in the E3 2012 video had to be toned down for the Xbox One and PS4 which both turned out to be weaker than developers had hoped/anticipated. The PC version of the game shipped with the same visuals as the console versions because maintaining platform specific effects that need lots of extra dev time to nail down and optimize for release is rather difficult and time consuming. IIRC there was even a way to enable some of the E3 2012 legacy shaders through config files.
Marketing can't wait for a polished build before doing their jobs, which is why CG trailers and scripted/faked gameplay is such a common theme in the games industry these days. Honestly I don't see advertising standards changing any time soon, so all you can really do is practice being an educated consumer. Don't buy shit off hype alone, and stop pre-ordering shit.
I've been trying to think of bullshots outside of videogames and it's kind of hard cause I'm so use to mentally filtering them out.
I know a lot of mascara ads use models wearing fake eyelashes, and of course Lynx/Axe deodorant is a classic example (weedy guy applys spray to get babes).
[QUOTE=meppers;51205293]food photoshoots cover real food with inedible materials to make the food look better. you would get very sick if you ate photoshoot food[/QUOTE]
Maybe our McDonald's are special or something, but practically every burger I've gotten from them has looked very close to what they advertise them as.
So I'm not inclined to believe that every advertisement is made with inedible props.
The Half-Life 2 trailer literally only has gameplay (aside from the valve intro)
[video=youtube;UKA7JkV51Jw]https://www.youtube.com/watch?v=UKA7JkV51Jw[/video]
[QUOTE=Cpt. Cakes;51206782]The Half-Life 2 trailer literally only has gameplay (aside from the valve intro)
[video=youtube;UKA7JkV51Jw]https://www.youtube.com/watch?v=UKA7JkV51Jw[/video][/QUOTE]
Sadly, a trailer like this would never fly today. In the internet age, hyperbole is king and all of us are guilty of buying into it no matter how much you pretend to ignore it. I look at Battlefield 1's initial trailer and how much of a success it was. If it was just a raw gameplay trailer synced to music, it would never have generated as much buzz as it did.
[QUOTE=AlexGT;51204004][img]http://puu.sh/rJ6fY/2167c46ba3.jpg[/img]
nothing of value would be lost[/QUOTE]
Reminds me of this
[media]https://youtu.be/z9dg8PI2sEg[/media]
I still think the people who make Warframe (Digital Extremes) are doing basically everything right. The listen to their community, allow suggestions to game content, and their trailers for the most part stay true and show actual gameplay mechanics. Even though the trailers are obviously pre-rendered and cinematized, the actual content still captures the game's overall feel.
The first trailer they released in particular was very good and for the most part it demonstrated the things you could do during actual gameplay. (Well aside from Loki being able to aim at two enemies simultaneously.)
[media]http://youtube.com/watch?v=sM1Ej4Ji7CA[/media]
Also, blocking bullets originally was not a gameplay mechanic when the game was first released, but eventually it got added in along with many other things which were shown in later trailers.
Getting back on topic though, nothing says customer retention like lying to your target demographic. Fucking incredible.
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