'Why Sony did the opposite of Microsoft on used games' - An interview with Sony CEO Jack Tretton

[postcert]

As long as Microsoft doesn't buy out exclusives, they already won.

[Marik Bentusi]

[QUOTE=carcarcargo;41057203]Honestly though why has it taken companies this long to realise that maybe listening to your customers is a good idea. Why did we go through this stupid period were publishers seemed to believe that consumers should bend over for them, it was bound not to work considering how vocal gamers can be.[/QUOTE]

I think it's because the art of making customers believe what you want them to believe is very ingrained into a lot of concepts managers pick up. It's a train of thought from the times before the internet made it possible for consumers to connect so directly and in such large numbers. It's from before consumer-created memes and viral videos, before someone like Yahtzee merely mentioning Painkiller in a video could make the Steam sale number jump like crazy.

Consumers are louder than ever and now have significantly more ways of finding out if something's bullshit or not - and with stuff like Kickstarter and Early Access/Open Betas/Preorder Betas they're only becoming louder. The farmer's losing control over the cows he wants to milk and he's a) fucking confused about how to handle this situation that doesn't turn out to just be a bad dream b) not ready to give up his control even one bit.

The internet is a huge gamechanger, but so ill-understood most managers hope they can brute-force their way with old methods and a little extra marketing.

[An Armed Bear]

I like this human. He understands.

[Zeonred]

everything I got on my birthday. :]

[PederPauline]

Why is everyone acting like Sony is perfect now?

[Durrsly]

[QUOTE=PederPauline;41094361]Why is everyone acting like Sony is perfect now?[/QUOTE]

The competition is either doing everything most people don't want, or not really enticing third party developers.