Microsoft pays NFL $400 million for product placement of their "Surface" tablets, Announcers proceed
58 replies, posted
it's just sad
because IPad/IPhone/IPod became a forced symbol of their type, and some people misidentify the devices
actually its more appropriate to call Sufrace "Tablet PC", since it can do anything that PC can
I repair a lot of tablets and phones and to most people, tablets are iPads and phones are iPhones. Apple are marketing wizards.
[QUOTE=EddieLTU;45959485]it's just sad
because IPad/IPhone/IPod became a forced symbol of their type, and some people misidentify the devices
actually its more appropriate to call Sufrace "Tablet PC", since it can do anything that PC can[/QUOTE]
It's basically the same with ipods and iphon- err, I mean, mp3 players and smartphones.
Apple is just fucking good at "we're the original ones, everything else is a shit copy".
exclusivity deals seem kind of dumb
think of all of the software and file breakage that happens when finishing an iPad contract and signing a Surface contract for example
but whatever, they're getting paid $400M so obviously they'll overlook that
$400 million for NFL and no Halo for the PC. WTF are you doing Microsoft ?
[QUOTE=AntonioR;45961845]$400 million for NFL and no Halo for the PC. WTF are you doing Microsoft ?[/QUOTE]
Must have to do with MS having multiple branches and products, as opposed to being "The Xbox Company"
[QUOTE=certified;45961986]Must have to do with MS having multiple branches and products, as opposed to being "The Xbox Company"[/QUOTE]
They are making deals with NFL for both Xbox and Surface, which(I mean the deals) are a joke and it's also limited to just the US public. I'm a bit old school, so I still think of it as "The company that makes Windows for PCs". They stretched themselves so far, I am not sure they know what they are doing.
Hear that
Thats the sound of a contract being broken
[QUOTE=deggemannen;45954246]400 million for that is...
too much? like really[/QUOTE]
Seriously. The fact that they spend so much money on that just shows they are selling you a piece of shit, and are trying to convince you otherwise.
[QUOTE=GeeOhDee;45962410]Seriously. The fact that they spend so much money on that just shows they are selling you a piece of shit, and are trying to convince you otherwise.[/QUOTE]
How does it? How does spending $400m for the chance to advertise your product to a [I]vast[/I] percentage of the US mean you're selling a piece of shit?
[QUOTE=GeeOhDee;45962410]Seriously. The fact that they spend so much money on that just shows they are selling you a piece of shit, and are trying to convince you otherwise.[/QUOTE]
in all honesty the Surface Pros (not the Surface RT, imo those are dumb) are really one of the best tablets on the market atm (save for maybe the Cintiq Companion, which costs too damn much + is too big anyway)
it's not the best computer ever but considering it's more comfortable to carry around than a laptop/convertible/ultrabook and it's still a hardcore x64 windows PC that can run pretty much everything a normal PC can (even some games to an extent) i'd say it's a pretty damn good deal. it's not your average ARM tablet that basically are smartphones with bigger screens. they feel too much like toys rather than tools.
obviously it still has some issues, like the price and incomplete pen drivers but tbh it's a great device
[QUOTE=Aurora93;45962728]in all honesty the Surface Pros (not the Surface RT, imo those are dumb) are really one of the best tablets on the market atm (save for maybe the Cintiq Companion, which costs too damn much + is too big anyway)
it's not the best computer ever but considering it's more comfortable to carry around than a laptop/convertible/ultrabook and it's still a hardcore x64 windows PC that can run pretty much everything a normal PC can (even some games to an extent) i'd say it's a pretty damn good deal. it's not your average ARM tablet that basically are smartphone with a bigger screen. they feel too much like toys rather than tools.
obviously it still has some issues, like the price and incomplete pen drivers but tbh it's a great device[/QUOTE]
They are definitely the most powerful tablets out there when it comes to what you can do with it, but I still prefer Android tablets. Using traditional Windows programs with a touch screen is pain in the ass and there's less tablet optimized apps than any other platform.
It all of course depends on what you want to use the tablet for, but for me they're media consumption devices. If I want to do actual work I'll use a laptop or a desktop.
[QUOTE=RautaPalli;45962758]They are definitely the most powerful tablets out there when it comes to what you can do with it, but I still prefer Android tablets. Using traditional Windows programs with a touch screen is pain in the ass and there's less tablet optimized apps than any other platform.[/QUOTE]
you can still use the type cover's trackpad or a wireless mouse
[QUOTE=Aurora93;45962817]you can still use the type cover's trackpad or a wireless mouse[/QUOTE]
But then why would I buy a tablet? At that point you can get a more powerful laptop that's also cheaper. Surface Pros aren't really that much more portable than a small laptop either, they are quite heavy.
[editline]12th September 2014[/editline]
They really seem like a very niche product. I'd imagine that a lot of people who actually need a machine for actual work are going to get a laptop and people that just want a tablet to mess around with/consume media are going to get an Android tablet/iPad since currently they provide a much better user experience for that stuff.
[QUOTE=RautaPalli;45962835]But then why would I buy a tablet? At that point you can get a more powerful laptop that's also cheaper.[/QUOTE]
i'd say the portability matters most. the Surface tablets aren't as bulky or large as your average laptop since there's no mandatory keyboard. even with the type cover (which you can take off anyway if you want to make it feel like your more average type of tablet) it isn't really that bulky at all. and they don't really weigh that much more than most tablets at all. most ultrabooks weigh around 3 lbs, the SP3 is like half that, same with the galaxy tab and the nexus 10
[QUOTE=Sgt-NiallR;45962667]How does it? How does spending $400m for the chance to advertise your product to a [I]vast[/I] percentage of the US mean you're selling a piece of shit?[/QUOTE]
There are things that people everywhere consume everyday, and those things were never advertised on TV. People just spread the word if it's good.
[QUOTE=GeeOhDee;45962996]There are things that people everywhere consume everyday, and those things were never advertised on TV. People just spread the word if it's good.[/QUOTE]
lmao
[editline]12th September 2014[/editline]
i'm sorry but the philosophy of "advertised things = bad" is not a very well rounded one. you cannot depend on word of mouth for everything. there are a few companies that might be able to make it big solely on word of mouth but that requires a lot of specific conditions for it to work out correctly.
[editline]12th September 2014[/editline]
it is far too easy for amazing pieces of technology to not sell well if poorly marketed
[QUOTE=GeeOhDee;45962996]There are things that people everywhere consume everyday, and those things were never advertised on TV. People just spread the word if it's good.[/QUOTE]
Oh, of course. A company with both the means and the will to spend $400,000,000 dollars is totally unaware of the concept of word-of-mouth. Someone needs to call them up and inform them that they need to fire their entire marketing department, everyone knows that it's not necessary!
[QUOTE=person11;45954779]Nearly all their products have the Kleenex effect[/QUOTE]
As in they're square, white, and are only useful for storing bodily fluids?
[sp]I'm kidding don't kill me[/sp]
Holy shit, $400 million to try and get the NFL to sell those turds?
[QUOTE=Used Car Salesman;45965392]Holy shit, $400 million to try and get the NFL to sell those turds?[/QUOTE]
NFL likes making people spend tons of money to use their time/logos/music/etc.
They could use that 400 million to reduce the price. They might get more sales that way
[QUOTE=Killergam;45968378]They could use that 400 million to reduce the price. They might get more sales that way[/QUOTE]
This guy understands marketing.
[QUOTE=KillerJaguar;45955220]You either have an iPad or a tablet, like how you either have an iPhone or an Android.[/QUOTE]
an ipad is a tablet but a tablet is not always an ipad
is that concept hard to grasp or what
[QUOTE=.Lain;45968687]an ipad is a tablet but a tablet is not always an ipad
is that concept hard to grasp or what[/QUOTE]
I'm saying that's how many people refer it as
You forget 3 words and everyone completely misinterprets your post
I saw the game and the mistake and it wasn't anything much, just "it looks like the coach is having a hard time going through the plays on the ipad" "haha yeah everyone is getting used to the new technology, although I do believe it is the Microsoft Surface tablet" "ah yes thats right my bad". I don't really see the significance.
I just hate how 'in your face' it got. I think this pic is from last year:
[img]http://www.winrtsource.com/wp-content/uploads/2014/09/fox-nfl-sunday-crew.jpg[/img]
And this was last week:
[IMG]http://i.imgur.com/t3tNbIa.jpg[/IMG]
[QUOTE=Killergam;45968378]They could use that 400 million to reduce the price. They might get more sales that way[/QUOTE]
There is more than one reason why a product might not be selling, price is only one possibility. Another is product awareness, does your potential market even know you have something they might want? Another is capability, does your potential market know your product can handle their needs?
MS can get a massive boost to awareness. Viewers can see those devices being used live, during a game, by football people not tech oriented people. They'll start to think "if it's good enough for the NFL it must be powerful...".
Not bad for $400 million. They can't sell more until the customers are at least thinking of looking at a Surface.
Sorry, you need to Log In to post a reply to this thread.