LEGO overtakes Ferrari to become the world's most powerful brand
54 replies, posted
[url]http://www.brandfinance.com/news/press_releases/lego-overtakes-ferrari-as-the-worlds-most-powerful-brand[/url]
[QUOTE]Lego is the World’s most powerful brand. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel Lego from a well-loved, strong brand to the World’s most powerful.
Lego has overtaken Ferrari, last year’s most powerful brand. Ferrari remains a very strong brand but its power is slowly diminishing. It has now gone several years without an F1 title and last season struggled even to mount a challenge. The sheen of glory from its 1990s golden era is beginning to wear thin. Meanwhile the departure of Luca di Montezemolo heralds a slight change in strategy at Ferrari’s road car division. Montezemolo kept a strict cap on production to maintain the exclusivity of the brand. Since his departure, Chairman Sergio Marchionne has suggested that this policy will be relaxed to boost revenues.
Many Ferrari owners and aspiring owners are extremely brand-conscious, making the loss of the ‘world’s most powerful brand’ accolade, which Ferrari has held for several years, a particularly heavy blow. Brand Finance CEO David Haigh comments, “Ferrari is still in a strong position and its brand value has actually increased 18% this year to $4.7 billion. The new strategy to capitalise on the brand will certainly drive short term value but over-exploitation risks lasting damage.” [/QUOTE]
I wasn't expecting this. Now they're both the world's largest toy company, and the world's most powerful brand. And they've got a cinematic universe in the works, too.
Good, they deserve it, especially after the brilliant lego movie.
I like to think I like lego. But did you know they almost went bankrupt?
[url]http://www.businessinsider.com.au/lego-maintains-innovation-and-success-2013-7[/url]
Last years and this years purchases for me though.
[IMG]http://i.imgur.com/E2MIpWP.jpg[/IMG]
[QUOTE=usaokay;47163274]Time for Ferrari to make 'The Ferrari Movie' starring Owen Wilson and Larry the Cable Guy.[/QUOTE]
As Ferraris
[QUOTE=thedekoykid;47163263]I like to think I like lego. But did you know they almost went bankrupt?[/QUOTE]
Yeah, you want to know what helped cause it?
[IMG]http://images.brickset.com/sets/images/8313-1.jpg?200205110327[/IMG]
[IMG]http://images.brickset.com/sets/images/4040-1.jpg?200310250420[/IMG]
[IMG]http://vignette4.wikia.nocookie.net/lego/images/4/4f/4043_Gorm.jpg/revision/latest?cb=20100210013959[/IMG]
Meet LEGO's greatest disaster: "Galidor: Defenders of the Outer Dimension"
Not the sole reason LEGO nearly went bankrupt, but they pushed this line so hard it had its own TV show and game series, and was a total flop hated by LEGO fans everywhere and never, [B][I]ever[/I][/B] mentioned in any official LEGO publications.
Holy fuck those look awful
[QUOTE=proch;47163442]Holy fuck those look awful[/QUOTE]
[URL="http://brickset.com/sets/theme-Galidor"]It only gets worse.[/URL]
[QUOTE=Clovis;47163036]"Many Ferrari owners and aspiring owners are extremely brand-conscious"
Christ you can only be so happy with a fucking ferrari, maybe go buy your kids Lego[/QUOTE]
maybe one of these? :v:
[img]http://i.imgur.com/M87bxxl.jpg[/img]
[QUOTE=EpicRandomnes;47163472][URL="http://brickset.com/sets/theme-Galidor"]It only gets worse.[/URL][/QUOTE]
Wow, it's like they got H.R. Giger to design a Lovecraftian lego line.
What the fuck were they thinking?
[QUOTE=EpicRandomnes;47163430]
[IMG]http://vignette4.wikia.nocookie.net/lego/images/4/4f/4043_Gorm.jpg/revision/latest?cb=20100210013959[/IMG][/QUOTE]
Holy shit, I actually had that one, or at least a variation of it because mine was the size of a proper figure, I thought he was actually pretty cool at the time, the rest looked lame even to child me though.
[editline]edit[/editline]
[t]http://ecx.images-amazon.com/images/I/41KE9NFW44L.jpg[/t]
Here's the one I had, and yeah, for a figure he was pretty cool.
[QUOTE=Wii60;47163528]maybe one of these? :v:
[img]http://i.imgur.com/M87bxxl.jpg[/img][/QUOTE]
i recall shell with both brands collaborating as a promotion
[img]http://1.bp.blogspot.com/-pg3MNCK-S7Q/UW_RHHHmXzI/AAAAAAAAE5A/Zf1xnETHhaw/s1600/lego_604x3502.jpg[/img]
I actually owned a whole bunch of Galidor stuff. Arguably, their best use was to give them to girls that I had to babysit, since they were the closest things to doll we had.
[QUOTE=EpicRandomnes;47163430]
[IMG]http://images.brickset.com/sets/images/4040-1.jpg?200310250420[/IMG]
[/QUOTE]
I will defend galidor to the death it had the [B]BEST[/B] game on the lego website yo
[QUOTE=Spectre1406;47163611]i recall shell with both brands collaborating as a promotion
[img]http://1.bp.blogspot.com/-pg3MNCK-S7Q/UW_RHHHmXzI/AAAAAAAAE5A/Zf1xnETHhaw/s1600/lego_604x3502.jpg[/img][/QUOTE]
Those were expensive as hell.
I'd much rather have LEGO than a Ferrari. Hell, i could make a scale model of a Ferrari with an NXT engine for likely a fraction of the price.
I love Lego.
[QUOTE=EpicRandomnes;47163430]
[IMG]http://images.brickset.com/sets/images/4040-1.jpg?200310250420[/IMG][/QUOTE]
jesus christ that helmet, it's like it's part hair part metal part octopus
[QUOTE=ghghop;47163283]As Ferraris[/QUOTE]
Completely animated by Pixar.
[QUOTE=EpicRandomnes;47163430][IMG]http://images.brickset.com/sets/images/4040-1.jpg?200310250420[/IMG][/QUOTE]Why does Mr. Clean have an octopus on his head?
[QUOTE=EpicRandomnes;47163430]Yeah, you want to know what helped cause it?
[IMG]http://images.brickset.com/sets/images/8313-1.jpg?200205110327[/IMG]
[/QUOTE]
Holy shit, I owned this toy!
And then people ruin it by saying "LEGOs"
[IMG]https://dl.dropboxusercontent.com/u/10518681/Screenshots/2015-02-18_14-26-31.png[/IMG]
It's specifically not LEGOs
wooo go denmark!
[QUOTE=DeVotchKa;47163885]I'd much rather have LEGO than a Ferrari. [/QUOTE]
I wouldn't.
k'nex is the future
[QUOTE=.Lain;47164558]k'nex is the future[/QUOTE]
Mega Blox has the Halo franchise of toys. They are the future of toybuilding. :v:
[QUOTE=DMGaina;47163844]Those were expensive as hell.[/QUOTE]
They cost like 3 times as much as their real counterpart
[QUOTE=EpicRandomnes;47163430]Meet LEGO's greatest disaster: "Galidor: Defenders of the Outer Dimension"
Not the sole reason LEGO nearly went bankrupt, but they pushed this line so hard it had its own TV show and game series, and was a total flop hated by LEGO fans everywhere and never, [B][I]ever[/I][/B] mentioned in any official LEGO publications.[/QUOTE]
So that's why no one mentions it. Never really knew this. I had a [URL="http://images.brickset.com/sets/images/8312-1.jpg?200205110327"]Jens[/URL] and a [URL="http://images.brickset.com/sets/images/8313-1.jpg?200205110327"]Nick Bluetooth Deluxe[/URL]. I ended up loosing lots of pieces for those two sets. At this point, I'm left with Nick's head and jets attached to a shorter version of Jens' body.
[QUOTE=ThatCrazyGmanV2;47163819]I will defend galidor to the death it had the [B]BEST[/B] game on the lego website yo[/QUOTE]
There was a game on the website?! I only recall seeing the ad for [URL="http://lego.wikia.com/wiki/Galidor:_Defenders_of_the_Outer_Dimension"]a Galidor game[/URL] on one of those LEGO discs you get in your cereal.
[QUOTE=EpicRandomnes;47163430]Meet LEGO's greatest disaster: "Galidor: Defenders of the Outer Dimension"
Not the sole reason LEGO nearly went bankrupt, but [b]they pushed this line so hard it had its own TV show and game series,[/b] and was a total flop hated by LEGO fans everywhere and never, [B][I]ever[/I][/B] mentioned in any official LEGO publications.[/QUOTE]
I know LEGO dumped perhaps too much money into Galidor as a partnership with TV producers, but I'm not so certain that it was pure Merchandise-Driven stuff in lieu of 80s TV, if only because the series is listed on Wikipedia as created by [url=http://en.wikipedia.org/wiki/Thomas_W._Lynch]a guy responsible for a couple of 90s sci-fi-ish shows on Nickelodeon[/url]. If anything, I don't think it's really confirmed if the toys or show idea came first.
That sure was a weird time when the show came out. 2002, I'm heavily into BIONICLE and mildly intrigued by Star Wars Episode 2, and this thing shows up out of nowhere in LEGO Magazine as the next "cool toy". I actually did manage to get a few figures (none during release, mostly an odd gift from a parent coming home from a trip and several luck thrift store finds), and I do feel they have their charm on their own. Certainly not the best LEGO, but [url=http://www.brickshelf.com/cgi-bin/gallery.cgi?f=317157]there's actually builders who manage.[/url]
[QUOTE=DMGaina;47163844]Those were expensive as hell.[/QUOTE]
But were they as expensive as that Millennium Falcon set that costs 500 bucks?
Oddly enough there are some new Ferrari sets coming out in a few months :v:
[QUOTE=mralexs;47165015]But were they as expensive as that Millennium Falcon set that costs 500 bucks?[/QUOTE]
A sealed UCS Millenium Falcon goes for like 2000 bucks now
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