• YouTube to kill the unskippable 30-second ads next year
    73 replies, posted
[QUOTE=Bradyns;51837631]Use uBlock.[/QUOTE] I use both, combined 2 million ads blocked in the last year.
[QUOTE=TestECull;51838221]Uhh, no, advertising exists to try to convince you to buy something you weren't already going to buy. If their effect on you is anything else they have failed.[/QUOTE] uuuh, no. There's a reason that targeted ads exist.
[QUOTE=TestECull;51838221]Uhh, no, advertising exists to try to convince you to buy something you weren't already going to buy. If their effect on you is anything else they have failed.[/QUOTE] No, an ad targets a specific need you have. Not just general shit you werent going to buy. Think of it like this, if you go to a store to buy clothes, you arent going to be looking for car parts, you're going to be looking for clothes. So the ads there will be tailored and targeted for your need for new clothes. So you're gonna see a bunch of em for addidas, Guchi, Nike etc. Whatever ad you see on the way there doesnt really matter, because the specific need is low on your priority scale and you wont be looking out for it and would probably not notice it at best or get annoyed at worst.
It's like having to watch an ad in an elevator for 30 seconds before it starts, I would just take the stairs. I would gladly not use Adblock personally if the ads weren't as intrusive as they are, expecially on YouTube.
Fun fact: skipping ads still doesn't grant the youtuber any money. The ad has to fully play afaik
everytime i get one of those ads that ask you to fill out a survey i just click on random shit so i can get past it i can't imagine they expect people to be doing otherwise
[QUOTE=phygon;51838365]uuuh, no. There's a reason that targeted ads exist.[/QUOTE] Companies spend [i]billions[/i] on advertising and expect a huge return on that spend, so the ads are designed to get you to buy what it's selling you. Any ad that doesn't sell you on the product and/or service in it is a failed ad. Targeting is only one aspect of that. Targeted ads aren't the only form of ads, either. The ads on TV, radio are only mildly targeted. Some ads flat out aren't targeted, often that'll be when car dealerships are offering specialty 'sales' for some reason or another(MY end, valentines day, christmas, whatever). They aren't putting those ads only in programs gearheads are likely to watch, they're putting them into every timeslot they possibly can and aiming for as wide an audience as they can get. Internet ads are, admittedly, usually targeted...and rather scarily accurately if you don't take active steps to avoid the measures they snoop around with to aim them...but not all advertising is targeted. [QUOTE=kilerabv;51838432]No, an ad targets a specific need you have. Not just general shit you werent going to buy. [/quote] No, an ad wants me to buy whatever it's selling. At least four, five times a day I hear Denis Leary come on the radio and try to sell me on a 2017 Ford F150, waxing lyrical about its JDPower awards, blablabla. But that ad is failed, because I don't need or want a 2017 Ford F-150. I'm happy with my 1985 F150 and I don't plan on replacing it anytime soon. That ad is trying to get me to buy something I don't want or need. Worse still, I hear ads on the radio daily(I keep a boombox on my dresser tuned to my favorite FM station) for things that I literally cannot use, such as feminine hygiene products, dog toys, etc. Ads for various telecoms fall on deaf ears as I don't plan on trying to switch anytime soon(Verizon ads are doubly pointless [i]as I already use them for cell service[/i]), for cable and fiber internet(I live too far out into the countryside to receive these services and I've already decided on the provider I'll switch to should it become available), for drugs that treat ailments I don't have, to sue people over grounds I don't stand on, etc. As I type this I'm hearing an ad for debt counseling services(I have no debt), that was followed up by an ad for auto insurance(I'm happy with my current provider). I'd say a good 85-90% of the advertising I do receive(I run ABP on zero tolerance so no internet ads <3) is totally irrelevant to me and is all trying to sell me shit I don't want or need. Or already have. [quote]Think of it like this, if you go to a store to buy clothes, you arent going to be looking for car parts, you're going to be looking for clothes. So the ads there will be tailored and targeted for your need for new clothes. So you're gonna see a bunch of em for addidas, Guchi, Nike etc.[/quote] In this scenario, let's say for sake of example I have decided to buy a week's supply of cheap-and-cheerful walmart housebrand blue jeans. Along the way I will see tons of ads for Wranglers and Levis, which are put up specifically to get me to buy that brand instead(and for a way higher price I might add). The ads for addidas and nike apparel is there to get me to buy something I didn't even want in the first place(Shoes, socks, track pants, IIRC neither company makes jeans). Those ads will have all failed, because they were put up to get me to buy things that I wasn't going to buy, and I didn't buy those things. I went in, and I bought the pants I decided on buying before I ever left the house. Person B may set out with the same plan as I had, however, when they see an ad for some addidas trackpants, they suddenly think to themselves 'Ya know what I could use a new pair of sweats' and make the buy. That ad was successful, because person B didn't initially even want sweatpants and bought some after seeing the ad. Moreover, they bought the brand in the ad. That is the difference. Ads want to turn people like me into person B, because if the ad can do that the company that commissioned the ad makes money and thus is more likely to commission more ads from the ad company again. [quote] Whatever ad you see on the way there doesnt really matter[/quote] But it does matter. It matters hugely. A lot of advertisements, especially ones in meatspace since it's so much harder to target them based on what you're looking for when the intended audience is people driving down the street or walking down the sidewalk, are designed to convince you to add a new stop and buy something else that you hadn't initially planned on, that you didn't even know you wanted. That's the whole point behind, for example, brightly lit storefronts/huge tower signs for malls/etc. They want people who are going into town to buy one item to decide 'ya know maybe I could stop in there and pick something else up'. Some ads are designed to create the need you're saying is so low on the priority list, so that you'll buy something completely irrelevant to what you were initially after. Indeed, many of them are designed to get people to stop in and buy things who weren't even in town to buy something in the first place, IE people heading home from work or travelling to family.
[QUOTE=redBadger;51838643]Fun fact: skipping ads still doesn't grant the youtuber any money. The ad has to fully play afaik[/QUOTE] then every youtuber that has ever had a bitch about people using adblock should shut up forever. if i didn't use adblock, i'd still skip every single ad i could.
Is it Youtube itself that's been interrupting me in the middle of videos to play unskippable ads, or is that some sort of option that the individual channels can set? Because it happens to me a lot on Youtube Mobile and it pisses me off to no end.
[QUOTE=Oizen;51837630]I have never once looked at an advertisement in any medium and bought its product as a result, unless I was specifically looking for something like that in the first place.[/QUOTE] there was an ad for a bacon clubhouse double from mcdonalds which made me want mcdonalds instead, went to burger king because the closest mcdonalds was closed for renovations
[QUOTE=Trixil;51837941]i'd rather them remove the advertisement that plays in the middle of the fucking video. we're not watching tv where the show we're watching is optimized, i guess you can say, to be cut at certain points during its runtime for ads.[/QUOTE] This one I know is something the channel creators can actually have control over. I know on Channel Awesome's 20+ minute videos they DO edit their videos to account for the commercial break half way through. So its probably not as random as you would think. Either the content doesn't allow for a natural break, or the channel author doesn't care if its just randomly inserted.
The first ad I got after turning off adblock today was an unskippable two and a half minute music video. Back on it goes.
I turn off adblock when I watch my favourite youtuber's content because I like supporting them and I want them to be able to continue making videos in the future.
[QUOTE=TestECull;51838952]Response to killerabv[/QUOTE] Listen, I don't want to pull an appeal to authority or anything, but you're literally in a worse position to talk about this than he is. Because he's a student in economics who's been learning the ins and outs of depth marketing and you're, far as I'm aware, someone who has not. Probably should actually listen to someone who knows what he's doing instead of trying to rewriting the book on how advertising works.
[QUOTE=NikoChekhov;51839125]Is it Youtube itself that's been interrupting me in the middle of videos to play unskippable ads, or is that some sort of option that the individual channels can set? Because it happens to me a lot on Youtube Mobile and it pisses me off to no end.[/QUOTE] If you're on Android, try Newpipe. It's not on the Play store since it doesn't use Google services. No ads, has background play etc.
[QUOTE=Zezibesh;51840090]If you're on Android, try Newpipe. It's not on the Play store since it doesn't use Google services. No ads, has background play etc.[/QUOTE] This is neat, but i'm also seeing a similar app called SkyTube that has more functionality. Any reason to go with this instead?
I don't have an adblock installed on my phone yet I never got an unskipable ad that was longer that 10 seconds, which I'm totally fine with. Most of the time its skipable in 5 seconds. Maybe ad firms in the US are too aggressive? [editline]18th February 2017[/editline] Sometimes I even completely watch an ad, like that Lego batman ad which I found charming.
[QUOTE=DChapsfield;51840370]This is neat, but i'm also seeing a similar app called SkyTube that has more functionality. Any reason to go with this instead?[/QUOTE] Newpipe lets you download youtube vids.
[QUOTE=TurtleeyFP;51837829]I think it might be a good idea to turn off AdBlock next year to show support of this. Otherwise they'll say "it isnt working" and do something stupid.[/QUOTE] People don't realize that google isn't profiting much off youtube. They're mostly just breaking even. So the more people that block all ads are lowering revenue for both google and the creators on the site, which results in even harder advertisement pushing. However, I feel like any content creator with a sense of respect for their audience would disable unskippable advertisements save for if the video is notably long. [editline]18th February 2017[/editline] [QUOTE=Plaster;51840460]I don't have an adblock installed on my phone yet I never got an unskipable ad that was longer that 10 seconds, which I'm totally fine with. Most of the time its skipable in 5 seconds. Maybe ad firms in the US are too aggressive? [editline]18th February 2017[/editline] Sometimes I even completely watch an ad, like that Lego batman ad which I found charming.[/QUOTE] Fairly certain ads are different per viewing format, mobile doesn't run long unskippables because retention is too low on mobile to get people to deal with that
[QUOTE=J!NX;51837616]The only good ads are ones that instantly get to the point, or are short and amusing[/QUOTE] It would be if there was a larger rotation of ads.
[QUOTE=The cheese;51838111]All of the corporate drokk, none of the schway aesthetics. This is the worst cyberpunk existence.[/QUOTE] Idiocracy
[QUOTE=Helix Snake;51839305]The first ad I got after turning off adblock today was an unskippable two and a half minute music video. Back on it goes.[/QUOTE] I assume it was because you felt guilty? Get YouTube Red fam, no ads and you both help the content producer and the platform. People forget YouTube costs Google money, it literally doesn't profit. And that's the reason you see a lot of the annoying tends shit on it, if you start seeing someone's videos being recommended to you, it's because they're driving more ad revenue from their viewers.
[QUOTE=NikoChekhov;51839125]Is it Youtube itself that's been interrupting me in the middle of videos to play unskippable ads, or is that some sort of option that the individual channels can set? Because it happens to me a lot on Youtube Mobile and it pisses me off to no end.[/QUOTE] The content creators have the option to do that. I did it once on like a 15min long video.
[QUOTE=TurtleeyFP;51837829]I think it might be a good idea to turn off AdBlock next year to show support of this. Otherwise they'll say "it isnt working" and do something stupid.[/QUOTE] Even if I didn't have YouTube Red I still wouldn't turn it off until they removed unless they removed the mid-video ones. When I click a video, I want to watch the video, I don't give a shit about the latest piece of shit MOBA or movie they're advertising to me. [editline]18th February 2017[/editline] [QUOTE=glitchvid;51840948]I assume it was because you felt guilty? Get YouTube Red fam, no ads and you both help the content producer and the platform. People forget YouTube costs Google money, it literally doesn't profit. And that's the reason you see a lot of the annoying tends shit on it, if you start seeing someone's videos being recommended to you, it's because they're driving more ad revenue from their viewers.[/QUOTE] It's a bit silly to assume it was guilt. I knew prior to YouTube Red's existence that I wasn't paying anyone for the entertainment they provided me, and I didn't care [I]at all[/I] because to pay them would be a 30-second inconvenience on my behalf with other inconveniences that stop my video midway through and a little banner at the bottom that I have to click an X on to remove it. [editline]a[/editline] Ads on the side of the video were fine tho
[QUOTE=Dr. Evilcop;51837846]Unfortunately I will never turn off my adblocker until ads aren't security risks. Fortunately Google, owning on of the largest ad services on the internet, is in a place to fix that as well. All they need to do is disabled JavaScript in ads.[/QUOTE] YouTube doesn't allow JavaScript in ads. You can completely safely remove adblock on YouTube.
I'd be okay with unskippable ads if more of them were like this: [media]https://www.youtube.com/watch?v=haPvuhznuyI[/media] I'm pretty sure that removing forced 30+ second ads will actually be monetarily beneficial to youtubers in the long run, since like others have said, it turns people away from the video.
[QUOTE=Ganerumo;51840031]Listen, I don't want to pull an appeal to authority or anything, but you're literally in a worse position to talk about this than he is. Because he's a student in economics who's been learning the ins and outs of depth marketing and you're, far as I'm aware, someone who has not. Probably should actually listen to someone who knows what he's doing instead of trying to rewriting the book on how advertising works.[/QUOTE] If advertising's goal isn't to sell us things we didn't want then why does it exist at all? Why is it a multi billion dollar industry if its goal isn't to get people to buy things they otherwise weren't going to buy? It's the fundamental definition of the word, its most basic form. [quote=Google Dictionary]ad·ver·tise &#712;adv&#601;r&#716;t&#299;z/ verb verb: advertise; 3rd person present: advertises; past tense: advertised; past participle: advertised; gerund or present participle: advertising describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. "a billboard advertising beer"[/quote] You can't realistically expect me to believe otherwise. I'm countering your appeal to authority with one of my own: The dictionary definition of the word 'advertise'. You wanna try to argue that ads aren't solely there to sell people something they otherwise weren't going to buy you're gonna have to prove a dictionary wrong. [QUOTE=Punchy;51840796]People don't realize that google isn't profiting much off youtube. They're mostly just breaking even. So the more people that block all ads are lowering revenue for both google and the creators on the site, which results in even harder advertisement pushing. [/QUOTE] Guilt tripping people isn't going to work when they realize that internet ads are a vector through which malware can be served from trusted websites. Youtube has been victim to this in the past on more than one occasion.
[QUOTE=TestECull;51842881]You can't realistically expect me to believe otherwise. I'm countering your appeal to authority with one of my own: The dictionary definition of the word 'advertise'. You wanna try to argue that ads aren't solely there to sell people something they otherwise weren't going to buy you're gonna have to prove a dictionary wrong.[/QUOTE] The dictionary definition says nothing about selling someone something they wouldn't have otherwise bought. It says promote. In general, I think there's more a misunderstanding here than anything. By in large, advertising is designed to inform the user of the existence of a product that they already--to some degree, perhaps even subconsciously--wanted or needed, and perhaps to pitch to said user why they should buy that particular product. Not to make someone who had absolutely no interest in a product go out and buy it. A beer advertisement probably isn't intended to convince someone who doesn't drink alcohol nor wants to start to go out and buy a 6 pack of that brand. Instead it's intended to promote that brand of beer to the people who already drink beer. Ideally, to convince some subset of those people (people who are already drinking beer) to go and buy that brand of beer. I say by in large because there certainly is "advertising" designed, at least in part, to change individual's fundamental belief on some topic. Though to call stuff like that advertising is to give advertising an even worse name than it already has.
[QUOTE=TestECull;51842881]If advertising's goal isn't to sell us things we didn't want then why does it exist at all? Why is it a multi billion dollar industry if its goal isn't to get people to buy things they otherwise weren't going to buy?[/QUOTE] First of all, advertising isn't designed to convince you that a certain product is better than another one, not by standard means at least, because they don't have the time to do that. Instead, it's designed to make you more aware of a product than another, simply by raising its exposure. That's why ads work around a catchy tune, a slogan and flashy presentation and don't sit you down and literally tell you why their product is better than another one. There is truth in the fact that some of those ads are about products you don't want (because you're not the only person using whatever medium you're currently on), but you're misleading yourself if you think this is the primary goal of advertising. To make it simple you can consider ads as twofold : - Ads make you want a product you already had latent interest in. - Ads make you aware of a product you may not have interest in, but may become interested in later. The latter is perhaps even more important. Say a random bloke watches TV and every time a commercial break comes up, there's an ad for the same brand of women's clothes, which is irrelevant to him. One day, the bloke gets a girlfriend and he wants to make her a gift. He's likely to go for that one brand of women's clothes because that's what he saw the most without actively looking for it. Also ads are scheduled on demographics, both related to the channel/show and the current time of day. Ads for toys in the morning and during kids shows, ads for seniors in the afternoon on other channels, etc. [QUOTE=TestECull;51842881]It's the fundamental definition of the word, its most basic form. You can't realistically expect me to believe otherwise. I'm countering your appeal to authority with one of my own: The dictionary definition of the word 'advertise'. You wanna try to argue that ads aren't solely there to sell people something they otherwise weren't going to buy you're gonna have to prove a dictionary wrong.[/QUOTE] Your definition doesn't even say anything about "things people weren't going to buy", just the fact it raises awareness for a product. Sounds like you're trying to skip several few important steps in how advertising [I]and[/I] with how people function as human beings because you're assuming everyone knows what they want, all the time, with no doubt ever. Ads are designed to utilize emotion, anxieties and latent envies for a reason: they're easy to exploit and everyone has them. [QUOTE=TestECull;51842881]Guilt tripping people isn't going to work when they realize that internet ads are a vector through which malware can be served from trusted websites. Youtube has been victim to this in the past on more than one occasion.[/QUOTE] Can you actually cite sources on this ? Because I don't remember people ever complaining that youtube specifically was getting malware-filled ads - mostly because a lot of them are displayed as banners during the videos, or until now as their own video before the real one starts. Sounds like you're projecting issues from other, less scrupulous websites onto youtube/google.
[QUOTE=Reagy;51837611]More like [img]http://horobox.co.uk/u/reag/2017-02-17_21-50-30.png[/img] Honestly I forgot youtube even had ads because ublock gets all of them.[/QUOTE] that's cute [t]https://jii.moe/Byy5-WvYl.png[/t] I've noticed the ads on mobile are more often unskippable now some of them are nice a quick, optimised and efficient but I've seen some really bad ones that are downright annoying content
Sorry, you need to Log In to post a reply to this thread.