• Vegemite gets a new name - iSnack
    136 replies, posted
Fucking stupid name. Everyone I've talked to about it agrees.
Does it work on a jailbroken 2G
They are idiots for associating the new spread with the "vegemite" name in the first place. They should have left it as it's own product and not made everyone hate them. [i]"We're happy little Vegemites As bright as bright can be. We all enjoy our [b]iSnack 2.0[/b] For breakfast, lunch, and tea."[/i] :suicide:
I saw a news report on this today and the guy that submitted the name looks like some Apple nerd. Changing Vegemite is like changing the name of Snickers, it has always been known as that, and anything else wont go.
The new name is iShit 2.0 lol i'm funny
The Vegemite jingle I knew as a kid has now been ruined. I don't mind Vegemite in small amounts, it adds a nice savoury taste. The marketing campaign was pretty well done, except the result of iSnack 2.0, is horrendously stupid. I mean the fact that they've kind of gone with a theme that kind of says they're trying to be in touch with the modern day techonology/internet generation is stupid, Vegemite is old school goodness, and the fact that the new name has 0 relevance to product other than the concept of snacking, makes the new name even more stupid.
Everybody's acting like they actually [I]renamed[/I] Vegemite. They didn't. Stop whining about how "omg dis naem sux wtf da old name was better".
It's still a shit name/slogan/whatever no matter how you look at it.
Greatest marketing ploy ever.
suckish name
fuck you
They do not care about vegemite, they just want to put a new name on it, to make sound cool for all the computer geeks out there.
Just in case you didn't know, Kraft have dropped the name iSnack due to negative public outcry. I personally think it was an expensive joke and all the iSnack containers will become collectors items. [quote=The Age]When the name jars, a Krafty stunt starts smelling like burnt toast JULIAN LEE MARKETING EDITOR October 1, 2009 Comments 15 FACED with the overwhelming rejection of iSnack 2.0, Kraft has done an about-turn and ditched the name of its new Vegemite cream cheese blend. But in a twist that raises suspicions of the exercise being a marketing stunt, the company says it will ask the public to find yet another name for iSnack 2.0. After five days of criticism, including thousands of posts on blogs and social networking sites, Kraft admitted it got the name wrong. A spokesman, Simon Talbot, said iSnack 2.0 - which was picked from 48,000 entries submitted by Vegemite lovers - had ''not resonated with Australians, particularly the modern technical aspects associated with it''. The new name will be decided by mass vote. The company will announce more details tomorrow, ensuring yet more Australians will hear about the new spread. The half-million jars bearing the new name are destined to become collectors' items to be traded on eBay. But experts are undecided over whether Kraft can turn a public relations disaster into a marketing triumph. Mat Baxter, strategy director at the media agency Mediacom, said opening the naming up to a popular vote was a good idea because it ''democratised the process''. ''Whereas before the public put forward their names only for it to be decided by a committee [of Kraft executives], here they are genuinely opening it up. If they succeed then they've just grown their marketing team from a few people to many thousands.'' Gerry McCusker, who has written a book on public relations disasters, said: ''It's not a PR disaster, yet. If anything this is edgy contemporary marketing.'' He said the company had been good at ''controversy management'', a term the PR industry uses for nimble-footed companies that turn a negative into an advantage. ''They've used controversy to secure engagement and they are responding very well,'' he said. The experts could not say if the events of the past five days were a carefully orchestrated campaign. Kraft's Mr Talbot emphatically denied this, adding: ''The fact that we had hundreds of thousands of units printed up [with the new name] is an indication of our intentions for the name to succeed. However we are not so bloody-minded as to proceed with a name that people don't like.''[/quote] [url]http://www.theage.com.au/business/media-and-marketing/when-the-name-jars-a-krafty-stunt-starts-smelling-like-burnt-toast-20090930-gcte.html[/url] [url]http://www.theage.com.au/national/i-believed-in-isnack-20-creator-laments-vegemite-dumping-20091001-gdod.html[/url]
Maybe it was an experiment trying to make a product more loved by changing it alá what coke 2.0 ended up doing Or more likely just a crazy publicity stunt
but they didn't change the name of vegemite, this was a new product which would be sold alongside vegemite. but it's basically vegemite with a bit of cheese. I suggest Fecemite (or Fecalmite) because it looks like shit.
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