• Starbucks sends cease and desist to local pub for serving a beer called Frappicino, Owner sends back
    30 replies, posted
Actually, I worded that wrongly. The [url=http://en.wikipedia.org/wiki/A_moron_in_a_hurry]'moron in a hurry'[/url] concept is actually used as a defense, that if it would take someone with poor reasoning and no analysis to confuse two brands, then clearly they must be significantly different. But that does imply that there has to be some pretty significant difference between two brands, otherwise there is the risk of infringement on the trademark. The point is, being just one letter off doesn't avoid trademark infringement, even though minor differences can invalidate patent comparisons, because trademarks and patents are about fundamentally different concepts.
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