[QUOTE=Itachi_Crow;28660848]are you talking about dead space 2's ads?
those were great what are you talking about?[/QUOTE]
They were terrible man. At least in the sense of what advertising like that means.
Obviously they were targeting kids/teens, who would be the only ones who cared if their moms didn't like the content of a game. It kind of gives out a bad representation of games/gamers when the game makers themselves are saying they want kids to play a mature title. I mean, obviously that's true of probably everyone who makes a mature rated game, but to come out blatantly say so is stupid.
It's regressive, since no one is going to take the game industry seriously if everyone still thinks it's only for kids. And when narrow minded people bring up that tired argument, they'll be able to point at Dead Space 2 as an example.
I hope that made sense. Without getting too preachy, the ads themselves may have been effective, but they certainly weren't anything worth praising creatively.
Ok so maybe they were bad ads but they were pretty hilarious
[QUOTE=stepat201;28661205]Yea that's weird that it's rated everyone, guess there won't be any blood when you get shot.[/QUOTE]
Well you're a robot, so that would make more sense if you don't have blood.
[QUOTE=Upgrade123;28660526]As I've said before: Valve, the big company with indie sensibilities.[/QUOTE]
valve: the only good game company.
[QUOTE=Nerts;28661605]Well you're a robot, so that would make more sense if you don't have blood.[/QUOTE] You play as a human in single-player. Humans bleed.
[QUOTE=GhostPhoster;28661638]valve: the only good game company.[/QUOTE]
Still angry at them for ruining tf2.
[QUOTE=Inspector Jones;28661210]They were terrible man. At least in the sense of what advertising like that means.
Obviously they were targeting kids/teens, who would be the only ones who cared if their moms didn't like the content of a game. It kind of gives out a bad representation of games/gamers when the game makers themselves are saying they want kids to play a mature title. I mean, obviously that's true of probably everyone who makes a mature rated game, but to come out blatantly say so is stupid.
It's regressive, since no one is going to take the game industry seriously if everyone still thinks it's only for kids. And when narrow minded people bring up that tired argument, they'll be able to point at Dead Space 2 as an example.
I hope that made sense. Without getting too preachy, the ads themselves may have been effective, but they certainly weren't anything worth praising creatively.[/QUOTE]
Wow, I was just pondering this very subject earlier.
EA [B]does not[/B] give a shit about making Video Games a valid form of entertainment, they could care less about pushing the envelope and establishing Video Games as a Widespread and legitimate excepted form of entertainment for all along side books, Movies, Music and so on, All they want is money.
They will, and have in the past, fucked over the entire industry for a few more sales, and cave in at the slightest pressure or threat of negative press (see the EA account ban fiasco from a few weeks ago) and especially if it might in any way hurt sales of even the most mediocre titles, even if they are in the right (see Medal of Honour's Taliban.)
They don't care, and if you want people to drop the mindset that Video Games are for Children and take it seriously, these kinds of companies and people must go.
[editline]17th March 2011[/editline]
[QUOTE=johan_sm;28661726]Still angry at them for ruining tf2.[/QUOTE]
[B]
OMFG EXTRA CONTENT THAT ACTUALLY SUPPORTS THE COMUNITY THE GAME IS RUINED.[/B]
Lighten up.
[QUOTE=johan_sm;28661726]Still angry at them for ruining tf2.[/QUOTE]
robin walker is not valve, ROBIN WALKER ruined tf2.
[QUOTE=GhostPhoster;28661800]robin walker is not valve, ROBIN WALKER ruined tf2.[/QUOTE]
NOBODY ruined TF2.
[QUOTE=geel9;28661863]NOBODY ruined TF2.[/QUOTE]
[img]http://img213.imageshack.us/img213/6195/maxc.png[/img]
you sure about that
[QUOTE=GhostPhoster;28661896][img_thumb]http://img213.imageshack.us/img213/6195/maxc.png[/img_thumb]
you sure about that[/QUOTE]
Yes, quite sure.
[B]BOX PARTY!.[/B]
TF2 is still an awesome game.
Unless you only play trade servers, the game is pretty awesome.
[QUOTE=GhostPhoster;28661896][img_thumb]http://img213.imageshack.us/img213/6195/maxc.png[/img_thumb]
you sure about that[/QUOTE]
If anything ruined TF2 it was the rape of what was some of the finest class balancing I've seen in a game.
Hats enabled TF2 to last when it would have otherwise died out... BUT AT WHAT COST!?
Nice ad.
I really wish people would stop complaining about changes to tf2. No, it's not the same as the game started out, but COMPLAINING about the changes is way worse than said changes in this case.
'oh no some shiny new colors are ruining my gameplay'
Don Draper sad.
[QUOTE=Inspector Jones;28661210]They were terrible man. At least in the sense of what advertising like that means.
Obviously they were targeting kids/teens, who would be the only ones who cared if their moms didn't like the content of a game. It kind of gives out a bad representation of games/gamers when the game makers themselves are saying they want kids to play a mature title. I mean, obviously that's true of probably everyone who makes a mature rated game, but to come out blatantly say so is stupid.
It's regressive, since no one is going to take the game industry seriously if everyone still thinks it's only for kids. And when narrow minded people bring up that tired argument, they'll be able to point at Dead Space 2 as an example.
I hope that made sense. Without getting too preachy, the ads themselves may have been effective, but they certainly weren't anything worth praising creatively.[/QUOTE]
It could've just been...humor?
[editline]18th March 2011[/editline]
[QUOTE=minilandstan;28663415]TF2 is still an awesome game.
Unless you only play trade servers, the game is pretty awesome.[/QUOTE]
Alot of people don't give a damn about the collectables, just the weapons.
Let's take a look at this from the opposite side, shall we?
Cliche sells. Believe it or not, Valve's games primarily appeal to a fairly limited demographic. Portal 2 especially, which will presumably involve a lot of dark humor doesn't necessarily appeal to the mass market. When you go to a marketing firm or an ad agency, chances are they will be aiming to sell to the mass market, and when the material you give them to work with is a first person game which uses a "gun" as its primary mechanic, chances are they will end up giving you stereotypical action game stuff. This of course ends up seeming very "copycat"ish, but in reality it works for most game studios. Larger and less independent companies than Valve don't have as much leeway for creativity and originality. They have to stick to tried and tested, by-the-book corporate procedures.
Aside from this, Valve's style in marketing seems to be very long-term based. Valve seems comfortable in limiting their initial demographic if it means they can expand it further in the future. This is unlike how most marketing for large profile titles works, which tends to focus on getting the largest number of initial sales without worrying as much about later ones rather than aiming for a steady flow of sales with ups and downs, which is what Valve typically does.
[QUOTE=Dude902;28663720]Let's take a look at this from the opposite side, shall we?
Cliche sells. Believe it or not, Valve's games primarily appeal to a fairly limited demographic. Portal 2 especially, which will presumably involve a lot of dark humor doesn't necessarily appeal to the mass market. When you go to a marketing firm or an ad agency, chances are they will be aiming to sell to the mass market, and when the material you give them to work with is a first person game which uses a "gun" as its primary mechanic, chances are they will end up giving you stereotypical action game stuff. This of course ends up seeming very "copycat"ish, but in reality it works for most game studios. Larger and less independent companies than Valve don't have as much leeway for creativity and originality. They have to stick to tried and tested, by-the-book corporate procedures.
Aside from this, Valve's style in marketing seems to be very long-term based. Valve seems comfortable in limiting their initial demographic if it means they can expand it further in the future. This is unlike how most marketing for large profile titles works, which tends to focus on getting the largest number of initial sales without worrying as much about later ones rather than aiming for a steady flow of sales with ups and downs, which is what Valve typically does.[/QUOTE]
It's kinda like a Coen Brothers movie: you know it will do well simply because their name is attached to it.
EA is publishing it... :(
[QUOTE=Mr.Thorn;28663828]EA is publishing it... :([/QUOTE]
That doesn't mean it will be shit. They're under the EA Partners program so Valve can do whatever they want and EA will publish it. EA has no control over those under the program, plus EA has gotten better. Yes it fucks up on some fronts still but its MUCH BETTER than what it used to be.
[QUOTE=Mr.Thorn;28663828]EA is publishing it... :([/QUOTE]
Valve has used EA for their retail publishing for quite awhile, I know they did it for L4D, thinking they started doing that with the release of HL2.
[QUOTE=Mr.Thorn;28663828]EA is publishing it... :([/QUOTE]
EA isn't even publishing it, they're just [i]distributing[/i] it. They're using EA's retail distribution channels to get the game out there. EA's name won't be on the box or in the game whatsoever. The only real involvement EA ever had in a Valve game was porting The Orange Box to PS3.
[QUOTE=caesium;28663943]Valve has used EA for their retail publishing for quite awhile, I know they did it for L4D, thinking they started doing that with the release of HL2.[/QUOTE]
No, they only started using them with the Xbox port. The PC HL2 was distributed by Sierra.
- snip, 40-minute lagged post -
[QUOTE=Itachi_Crow;28659276]Valve certainly knows how to create entertaining media. Just look at the Meet The Team videos for TF2.[/QUOTE]
Valve should make a feature length movie.
I wonder if we'll see them over here, we only ever end up getting ads for crap games (i.e. the ones with lager advertising budgets than development budgets)
[QUOTE=Ray-The-Sun;28660798]Funnily enough that was also done in-house by the company; it just so happens that EA's marketing devision are terrible fucking people and deserve scrutiny.[/QUOTE]
Speaking of EA marketing:
[url]http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing[/url]
What a bunch of idiots.
[QUOTE=Radman;28666099]Speaking of EA marketing:
[url]http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing[/url]
What a bunch of idiots.[/QUOTE]
I never understood the "Moms who hate Dead Space" ad. Was it trying to lure in rebellious kids who hated their parents, so they get a game their parents wouldn't like?
[QUOTE=PotatoArmada;28666189]I never understood the "Moms who hate Dead Space" ad. Was it trying to lure in rebellious kids who hated their parents, so they get a game their parents wouldn't like?[/QUOTE]
Pretty much exactly that, yeah.
I'd like to see a picture of the billboards
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