ubisoft seems completely clueless when it comes to the pc market. it doesnt take an idiot to realize that steam has a massive userbase and serves as a pretty effective drm for the most part. especially if the game has multiplayer or some such. i know im gonna buy gta 5 on steam because of the social aspect of it and multiplayer. why dont they take a look at the companies whove had the most success on the pc and try to emulate what they do? theyre delusional if they think their uplay can hold a candle to the behemoth that is steam.