• EA adamant loot boxes aren't gambling, will continue to use them
    43 replies, posted
With the recent government backlash in some countries its only a matter of time before EA has to stop using them And when they do, it will be beautiful
I wouldn't be so sure. EA is all about business, and they have a lot of experience with it. They will lobby, cheat, and pretty much do everything you can imagine to either outright continue this shit, or circumvent any potential ban. Microtransactions is too much of a lucrative prospect that EA, and other publishers, will never back away from them.
Insert real world money Get pretend-world money Insert pretend-world money Random variables determine outcome How to circumvent gambling laws 101. They need to update them
Hey look I found a picture of the EA CEO. https://files.facepunch.com/forum/upload/238125/d912180d-21cc-4640-8785-2270ad260024/resized_imagejpeg-600x350.jpg
EA is not worried about their market share in Belgium or any other small country that bans loot boxes. They're worried about the US which is their main market. As long as the US doesn't outlaw lootboxes, they're in the clear. Even if they did, they'd go back to their normal micotransactions or just find a way to circumvent the law all together. They're not called loot boxes anymore, they're treasure-cubes!
Their main market isn't the US for lootboxes, it's the EU, especially germanic countries and the UK, FIFA lootboxes is on a whole other level.
Even if the US was their primary market, the EU (and Europe as a whole) would still make up a huge part of their overall market income, so if a ban did go through, EA (and similarly scummy companies) would be screwed.
Right now North America consists of 45% of EA's total profits, the other 55% being split up between its international sales (not just Europe, you're sharing that percentage with China). Yea FIFA is directed at European audiences but that doesn't mean it's EA's primary market.
It's free money lmao, you really think they're going to stop? I can guarantee that even with the BF2 backlash there was still a shit ton of people that bought into the boxes + made EA a lot of money
Total yes, but I seriously doubt anything gets even close to fifas european market in lootboxes alone. Also we're not china, if they try to circumvent the law they're gonna get fucked even harder.
Do you have any numbers to prove that Europe buys more lootboxes? Old men writing laws on new tech very rarely works well. Even then, if the law can't be circumvented you're still going to be stuck in a micro transaction hell.
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