Procter & Gamble attempting to trademark phrases like LOL to attract millennials

[Sableye]

P&G what have you been doing these last few years? You shed half your business and are now concerned you don't have enough business?

[dustyjo]

https://files.facepunch.com/forum/upload/213991/88cf88b7-99ea-4e69-abff-8245dff7c372/image.png

[ASparkle]

Yes yes they do, because their entire world is made of that. We've reached the point where marketing executives are so insular that they're only capable of appealing to fellow marketing executives.

[Humin]

LOL® WTF™

[DiscoInferno]

I would like to trademark the concept of bad ideas so I can sue people who make bad ideas like this one so they have to stand before a judge and defend shit like this.