Facebook is letting job advertisers target only one gender
48 replies, posted
This is not what I said. I said that there being 40% female Uber drivers is not evidence that Uber reaches out to women as much as it does men. I never implied that every job has 50/50 gender splits if there's no discrimination. In fact, I mentioned universities as a counterexample.
These statistics might be wrong, but the sources I find claim that they're ~60% male as of 2018.
Oops, youre right. The one I found was from 2014 where only 14% of drivers were women.
How do places like Hooters or those bikini coffee stands work? If it's illegal for job postings to discriminate by sex, how are obvious women-only jobs slip by?
Like I mentioned, its because Hooters can provide a Bona Fide Occupational Qualifications to their "Hooters Girls" positions. They aren't just waiters, they are also considered actors, which necessitates them being women. They don't discriminate against men working at their restaurants, but courts agreed that the Hooter's Girls position remained female only.
Person1: "There's only two genders."
Person2: "Do you have any idea how offensive that is?"
Facebook: "Hold my beer"
Hooters doesn't work. Theyre going out of bussiness lol.
It may not be the exact same, but it is functionally equivalent. The whole point of the article is pointing out the possible litigation against Facebook and advertisers over this.
Technically only discrimination in hiring is illegal, whereas targeting ads isn't.
It's kinda a dubious gray zone in some sense, but in another sense its perfectly reasonable, since you wouldn't want to spend money on ads that are going to people you know aren't interested. I doubt a steel mill would want to spend money on advertising casting house positions on a facebook page about cute cats or some shit.
It kind if might make sense. If you're uber and you find men are 20 times more likely to click your advertisement for new drivers why would you bother targeting women? Afaik it's not stopping women from applying, it's just no advertising to them.
Yeah this makes more sense to me, hadn't considered it either. Uber is shady as fuck but I still don't see why they'd intentionally hire men over women just for the sake of being evil rather than something like this; a more effective search for people they're statistically likely to hire. Still kind of a weird grey zone.
Ahh cool, thanks for the info! I've always been mildly curious about how stuff like that worked.
I don't have a facebook account so I'm missing all of their job ads - am I being discriminated against for failing to have an account?
No, because you can freely choose to make an account. Women can't choose what ads can be shown on their FB account.
This is a really dumb attempt at a "gotcha".
The greater issue here, in my mind, is that advertisers indirectly / directly have been enabled to use personal information - including gender, race, age, and so forth - to target you at all. It's frustrating to me that people only seem to be up in arms because it appears sexist. Instead, we should be rallying around limiting corporations' rights to collect / utilize data on individuals without express consent to do so. I'm sure the elderly don't routinely see job ads for tech opportunities because those companies believe (again, maybe incorrectly) it won't net them a good candidate. That said, I don't feel the need to blame Uber for capitalizing on a failure of the state to protect privacy. Even if I freely made a account, I wouldn't be able to choose what ads are shown to me either. It's fucked up for everyone, not just women.
I do agree with your point, your previous point was just an odd way of bringing it up.
I think my goal was to illustrate that it's not direct discrimination on Uber's part so much as a larger systematic issue of how advertising works on the internet, but it also totally failed to convey that. And it is discriminatory in the end so the point was sorta moot.
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