All very true. You'll get no argument from me that social media's very good at spreading ideas. My point had more to do with how this thing was made -- some artist working in the confines that their job made something they, personally liked. Yeah there was probably a committee, but I don't think it was a very vertical process. More horizontal.
I feel like people are imagining an office of wall-to-wall sketches of Arby food personas with sweaty fat guys in loose ties slamming their fists on their desks demanding more pictures of Arby-Chan. All I'm saying is that, from what I know of the PR team, it probably wasn't like that.
She's really cute, be more proud of yourself. Even if you now consider the whole design and application of your art skills abhorrent, it shows your artistic skill and at least a few people enjoyed it.
Looks adorable! I love the art this brought, there's a lot of interpretation and I think it's really cool to see it come together.
Just like Wendy's, this is a really cool call for artist to expand on a character.
I want fp-chan to punch me in the face
Honestly, I do not care at all that this character is anime'esque, that people will draw it in varying ways or any of that. My beef(ugh...) is that rather than establishing why they deserve your business via their product they are trying to go the pop culture route. I mean, anyone remember the desperate attempt to be funny and memorable that was "I ate the bones!?"?
You are taking this dumb marketing stunt too fucking serious. Because you make some art or simply enjoy these stupid tweets doesn't automatically means that you support 100% of what the company does. The marketing team behind the Twitter account are doing their job, they started doing some art with references of VideoGames/Anime/Movies/etc and worked out for them, I don't think there are a super sinister reason or anything.
Tell me, in some moment of your life, did you share some meme of a Marvel movie? Or some joke about Red Dead Redemption? Or maybe a fanart of Overwatch? If the awnser is yes then, congratulations, you made the same "crime" that this people!
I repeat what I said, people are having fun doing fanart of this mascot, both ironically and unironically, if you hate it so much, ignore it and don't be grumpy about it. Some fanart doesn't gonna change the world.
It isn't like drawing silly art and shitposting about a dumb mascot means that you suddenly forget that food corporations are corrupt as hell or that you stop supporting the working man.
Of course not everybody is aware and falls for their traps but maybe explaining to ignorant people how they're being used is more productive than trying to take away people's fun
I'm normally the same, but with the Arby's social media team, I think it's just some dude who is actually passionate about this stuff, hence all the insanely detailed papercrafts they do every few days.
Might wanna pull that stick out of your ass. We're talkin about some stupid fan art of a mascot, why do you have to take this so damn seriously. Believe it or not people can have fun with something a company does while not supporting every thing they do. Kinda like how I think Valve have become lazy and out of touch but at the same time I enjoy their sales and other junk.
Interview With Team Behind Arby's Geeky Gamer Social Media
We got the chance to speak with Josh Martin, Arby's senior director of digital and social media, as well as Moxie's associate creative director Jennifer Barclay and senior account strategist Chiara Travia to find out what goes into these posts.
Sweety High: What's the creative process behind your social media posts?
Josh Martin: Every month, the Moxie team comes to Arby's headquarters and we plan the upcoming month. It's usually between 15 to 21 posts they think will be relevant and that they can create for that time. We pick the ideas we want to run with and they work their creative magic.
We provide them with the materials they need, and give them access to come into the restaurant and shoot if they need to. Once it's created, we come up with the strategy behind the marketing and push it out to the right people.
Jennifer Barclay: Chiara works on strategy, giving us a broad idea of what's coming up so we can keep the right targets in mind. It goes way beyond "Oh, it's December, so let's post about Christmas." We look for those nerdy moments—for what's relevant to pop culture fans or what movies are coming out.
Everyone's a fan of something, whether it's wrestling or games, so we even look internally to what our teams at Arby's and Moxie are genuinely interested in. That's not something a computer formula can tell you.
Chiara Travia: And those 15 to 21 pieces of content that Josh mentioned are only the planned posts. Our team is really good at creating nimble, agile content on the fly.
With whatever news comes out, like the announcement of Nintendo Switch, we're relevant reactors, staying on top of everything that's happening live, to create user responses. We try to stay ahead and focus on what our friends are talking about in the moment.
SH: When PlayStation announced they'd be remaking the Crash Bandicoot games, Crash art was up on Arby's socials almost immediately. Was that planned?
JB: In some cases, we'll hear some news and we'll drop everything to focus on creating something in response. Crash Bandicoot was a little different. Being part of the culture you're talking to puts you in that space, and as a gamers and Crash fans we saw a lot of people predicting an announcement.
We decided that if they announced a new Crash game, Arby's could publish it one way, and if they didn't, they could post something about how they'd wished Crash could have been a part of it. What makes us so nimble is how good Josh and his team are, at the last minute, being able to put up what makes sense based on what we predicted. It's like a newsroom sometimes, where you have a plan A and a plan B and you have to be ready to go either way.
SH: What goes into physically crafting the art on your social media?
JB: It depends a lot on the piece. We just put up a post about the pirate ship from One Piece. The creative team is relatively small—basically a copywriter, myself and a designer who physically fabricates any of the cardboard stuff. Sometimes it'll be quick, and sometimes not. The ship took maybe 30 hours of work. That and Serenity, the ship from Firefly, were probably our two longest builds. Other times, we have 15 minutes to quickly put together a funny post.
__________Rest of interview in link, though this is most of it already lol__________
TL;DR:
Mostly yes, with a bit of no. The papercraft guy seems to have found a job where he gets to work with a very specific artistic hobby he has, that's great. The team seems in tune with internet culture, and that's why they were hired. There is art, there's creativity here, but it wasn't a spur of the moment decision by an intern one day. It's a calculated effort for the purposes of revitalizing the Arby's brand name, making it relevant, present, and appealing to a young audience. Many posts, though not all, go through committee and get shaped by what market research dictates is best.
https://www.instagram.com/p/BqK_sR6hVfV/?utm_source=ig_web_copy_link
Yeah, this one was definitely a pre-planned post
Here's the artist's website, with time-lapses and all. Great stuff, there's plenty to appreciate here.
https://files.facepunch.com/forum/upload/172/b8f78479-7011-47c5-a9a2-de4d4f878db0/image.png
Paper Craft – Scott Andrew Hunt
But, you know, don't underestimate how cynical marketing can be
She’s a fucking midget. Duh.
Quite frankly, i'd much rather that they didn't try, always seems to come off as "hello my fellow kids". Especially when a program or service tries to appear friendly, it just appears insincere.
Nothing quite makes me worry about the state of my computer than when W10 tells me that all my files are exactly where I left them.
You could do a lot worse to pander to younger generations.
https://files.facepunch.com/forum/upload/129/d3b98b27-91b3-4942-8687-0c84a2f9669f/f00dew09d48z[1].png
While everyone is fighting about pedophilea, I'm just here upset that Arby's never credited the OG artist
Who is it?
Yeah honestly it's impossible to say, and ultimately I'm just going off my personal experience with marketing departments in companies I've worked with. At some point the Marketing director has to sign off on things, and then they have to get the CCO to sign off on things, even in the cases of things that appear like a spontaneous creation of freeflowing ideas.
It's definitely not the sweaty fat guys image you mentioned - although TBH that would be really funny especially in cases like the Sonic Twitter account - from my experience the far more mundane reality is it's a bunch of millennials in t shirts and jeans throwing around buzzwords like 'Mindshare' etc
I don't know? That's why I ask
Then it was possibly drawn by some artist from the Arby's marketing team and that's why the author is not mentioned.
except "hello my fellow kids" revolves SPECIFICALLY around attempts to be cool that are not cool, and whether you like it and want to admit it or not, this Arby's Waifu thing has so far been extremely fucking successful. people are cranking out Arby's fanart like there's no tomorrow. just because a few people in this thread think it's cringy doesn't mean it's bad or unsuccessful advertising.
I'd rather have this kind of fuckery and shitposting than having the same tepid, stale fucking ads that we've had for 30 years now. I mean come on. Are we supposed to just be watching infomercials or something? What kind of advertising is "acceptable"?
I am laughing at the people in the twitter comments saying this promotes Pedophilia. How new are you to the internet is loli triggers you? I am not even a weeb or like Loli but come on.
I like how the people making the biggest bitch fit about it on Twitter are furries artists. Not only is this character not loli, but if loli promoted pedophilia why you promoting bestiality then?
At first glance I thought that was blood flying everywhere.
We've had quite the death of innocence if we've gotten to the point where "draw your own take on this cute character" is taken as "draw child porn".
Agreed. Some people have spent way too much time on the internet and follow this train of thought on pictures. It's literally just a mascot drawing. No one said anything like this about that Russian Olympic furry mascot.
why are people making a fuss over a non-issue?
No advertising.
Advertising should be illegal.
Because people need something to complain about.
Yeah but that one was hot
outrage culture
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