Studios Fight Back Against Withering Rotten Tomatoes Scores

[zizzleplix]

[QUOTE=xalener;52538140]they could have had popeye[/QUOTE]

Actually the Emoji movie wasn't responsible for the cancellation of the Popeye movie. The two movies were never in competition for funds. It was more due to severe creative differences between Genndy Tartakovsky and Sony that the Popeye movie was cancelled. Sony wanted to heavily modernize Popeye as well as completely rewrite the initial story proposed, Genndy didn't agree with these decisions so he left.

[RoboChimp]

I can't wait to see the emoticon movie with colon bracket played by Colin Farrell. :)

[FuckOffEuroTrash]

[QUOTE=CyclonatorZ;52537232]We don't actually know how much money Sony needs to make to profit off of the Emoji movie. The production budget was only 50 million, yes, but there's also the marketing budget to consider. Factor in that Sony doesn't actually get all of the oversees profit (foreign distributors get their share as well), and it's possible the movie might end up being a failure for them.[/QUOTE]

As a general rule of thumb, a movie's marketing budget is usually anywhere between double and triple it's production budget. So Sony could have to earn anywhere between 150 million and 200 million to just break even.

One thing to consider though is that the movie is an hour and 26 minute long advertisement for apps. We don't know how much companies paid to have their product placed in the movie and whether or not that money went into production, marketing, or was just taken as profit off the top of the movie.

[postal]

[QUOTE=Cyke Lon bee;52538992]As a general rule of thumb, a movie's marketing budget is usually anywhere between double and triple it's production budget. [/QUOTE]

that's probably true for the cheaper movies, but just going off all I've read advertising budgets seem to top out around $100 million, sometimes even $150 million, so for the massive $200 million production budget movies you're not gonna see super mega $400 million+ advertising budgets. That'd be nuts. Even Batman Vs Superman and Force Awakens reportedly spent about $150 million on advertising.

[FuckOffEuroTrash]

[QUOTE=postal;52539401]that's probably true for the cheaper movies, but just going off all I've read advertising budgets seem to top out around $100 million, sometimes even $150 million, so for the massive $200 million production budget movies you're not gonna see super mega $400 million+ advertising budgets. That'd be nuts. Even Batman Vs Superman and Force Awakens reportedly spent about $150 million on advertising.[/QUOTE]

Well yea, Avatar probably didn't have a 500 million dollar marketing budget (which its production budget was rumored at about 500 million since it was never fully disclosed), its a very "general" rule since studios and producers usually won't disclose marketing budgets.

[Rocâ„¢]

I really hope China doesn't watches the Emoji Movie, just to stick it up Sony's ass.
My problem with it isn't even the fact that its a huge ad for smartphone apps, althought that's obviously bad.

My problem stems that its [B]a movie about fucking emojis[/B].

And I'm all in for the screening embargo. If Sony or anyone else doesn't wants critics to post their thoughts after watching early movie screenings, then they can go fuck themselves.
People should know how whatever product they want holds up from another people's experiences with said product, instead of going in blind and possibly make a huge mistake, which this movie is.