Prey for the Gods Gets New Name Following Bethesda Dispute

[AxeI]

[QUOTE=joost1120;52186935]Considering that just googling Prey only shows this new game, I do think it's an issue.[/QUOTE]
That has nothing to do with marketing, though? If it gets to the point the potential customer knows the name of the game and is interested, marketing has done its job.
[QUOTE]A title is supposed to be something catchy/unique about the game. If you have to describe the game when googling it, the whole point of a title goes to waste.[/QUOTE]
Then perhaps they should make an actually unique title then, one that consist of more than one common word, or of one unique word?
[QUOTE]If EA would make a new game called Rising Storm, about some alien invasion or whatever, no one would be able to find the actual Rising Storm by Tripwire Interactive. Sure, the game is vastly different, but with enough marketing by EA, you'd have to search multiple google pages to get to the original.[/QUOTE]
Except Rising Storm is a reasonably unique title because it's a combination of common words, just like Star Wars is a unique title. It's not just Storm for instance, in which case the title managing to get trademarked would be pretty absurd and nonsensical.

[Wiggles]

[QUOTE=joost1120;52186459]Because by taking the exact same name, you can literally hide the other's game by marketing your own game better.[/QUOTE]

Trademark disputes have nothing to do with how visible a brand/service/product is. They're about whether a consumer could be reasonably mislead to believe that one brand/service/product is associated with another. Suggesting that [I]Prey to the Gods[/I], a gameplay-driven third-person fantasy action game, could be confused with [I]Prey[/I], a story-driven first-person sci-fi shooter, would be like suggesting that [I]Monsters vs. Aliens[/I], a light-hearted animated family film, could be confused with [I]Aliens[/I], a serious sci-fi action horror film.

This is just an instance of ZeniMax being overprotective and throwing it's weight around under the guise of "not losing the trademark."

[gk99]

[QUOTE=FezianEmperor;52185062]Makes sense, just like with Scrolls there's a need to make sure that people do not get confused near the release of a new title or a tentative one. Prey is going to be searched for again and again, so it has to be said that having multiple games named the same could lead to issues for Zenimax's Prey title.[/QUOTE]

You've got to be a special kind of fucking idiot to get "Prey" and "Prey for the Gods" confused.

[millan]

[QUOTE=joost1120;52186378]Because it's the name of their game/series? I'm pretty sure this is the same for other games, like Dirt, Burnout, DEFCON, Metro or Portal. They're all single common words too.[/QUOTE]

Of these only dirt is really common and that spun off from Colin McRae: Dirt and every subsequent game was Dirt-something, at least with a numeral.