New UK guidelines to ban gender stereotypes in advertising - Sensationalist Headlines

[QUOTE=KingofBeast;52482922]They're advertising the [I]goal [/I]of using their products. Is that really strange to you?[/QUOTE] Yes. It's misleading and dishonest as fuck. And yeah, "buying the missus a new kitchen" is the very definition of reinforcing gender stereotypes as well. [editline]18th July 2017[/editline] [QUOTE=KingofBeast;52482937]Okay, how? What course of mental gymnastics does one take to equate "I sold my house and now I can buy new stuff for my family" to "I, the male, am in charge of the finances and my wife gets a new kitchen where she belongs, hah!"?[/QUOTE] There's no mental gymnastics here. "I am buying the missus a new kitchen" is much closer to "I, the male, am in charge of the finances and my wife gets a new kitchen where she belongs, hah!" than "I sold my house and now I can buy new stuff for my family".

[QUOTE=KingofBeast;52482937]Okay, how? What course of mental gymnastics does one take to equate "I sold my house and now I can buy new stuff for my family" to "I, the male, am in charge of the finances and my wife gets a new kitchen where she belongs, hah!"?[/QUOTE] Did you miss the whole women belonging in the kitchen stereotype by any chance? Like it could say it's for his family, but it doesn't, it says it's for his wife. Which does carry the stereotype

[QUOTE=gokiyono;52482951]Did you miss the whole women belonging in the kitchen stereotype by any chance? Like it could say it's for his family, but it doesn't, it says it's for his wife. Which does carry the stereotype[/QUOTE] I really don't understand how saying you're buying something for your wife inherently means she belongs in or near that item. I just bought my wife a new kitchen literally yesterday. Because she asked for a remodel. Oh no.

[QUOTE=KingofBeast;52482965]I really don't understand how saying you're buying something for your wife inherently means she belongs in or near that item. I just bought my wife a new kitchen literally yesterday. Because she asked for a remodel. Oh no.[/QUOTE] Because you're being very literal about it. It implies it's for her and not for them both. Combined with the fact that he's a soldier. They could have gone with the neutral him buying something for his family, or for him and his wife.

[QUOTE=gokiyono;52482951]Did you miss the whole women belonging in the kitchen stereotype by any chance? Like it could say it's for his family, but it doesn't, it says it's for his wife. Which does carry the stereotype[/QUOTE] Or maybe his wife likes cooking and he's doing something nice for her? I don't know maybe not everything is this big conspiracy to keep women in the kitchen.

[QUOTE=Rockeiro123;52483034]Or maybe his wife likes cooking and he's doing something nice for her? I don't know maybe not everything is this big conspiracy to keep women in the kitchen.[/QUOTE] Right, so why not use the gender neutral options?

[QUOTE=gokiyono;52483043]Right, so why not use the gender neutral options?[/QUOTE] why?

There's also the fact that it isn't really a conspiracy either. Ads are known to be able to completely change cultures, and removing stereotypes from them would probably help a bunch [editline]19th July 2017[/editline] [QUOTE=Rockeiro123;52483051]why?[/QUOTE] Yeah, why not use them? What's the harm in refering to his family or something

[QUOTE=Rockeiro123;52483051]why?[/QUOTE] Because one option propagates gender stereotypes and the other doesn't.

[QUOTE=squids_eye;52483067]Because one option propagates gender stereotypes and the other doesn't.[/QUOTE] Are they really stereotypes if they're grounded in reality? Most men I know don't like to cook as much as women do. [QUOTE=gokiyono;52483055] Yeah, why not use them? What's the harm in refering to his family or something[/QUOTE] Maybe he doesnt have kids or his family doesn't come that often, it's more relatable to people who are just a couple. The man is making a good deal and doing something nice for his wife or the boyfriend made a good deal and does something nice for his girlfriend. That's the goal of marketing, appealing to as much people as possible.

[QUOTE=Rockeiro123;52483100]Are they really stereotypes if they're grounded in reality?[/QUOTE] Yes. All stereotypes are either grounded in reality to some extent, or were grounded in reality in the past, the problem is that they're exaggerated to unrealistic proportions. Black people actually have bigger lips than most other people, but drawing a black person with large exaggerated red lips is racist. Do you get the idea?

[QUOTE=Rockeiro123;52483100]Are they really stereotypes if they're grounded in reality? Most men I know don't like to cook as much as women do.[/QUOTE] Yes, yes they are. The problem is that they are making so that women are expected to cook. Just like how men are expected to be tough and never cry and stuff. [QUOTE=Rockeiro123;52483100]Maybe he doesnt have kids or his family doesn't come that often, it's more repeatable to people who are just a couple. The man is making a good deal and doing something nice for his wife or the boyfriend made a good deal and does something nice for his girlfriend.[/QUOTE] Implying he even exists. There's still plenty of options that doesn't single out women. You could even be radical and say it's for his boyfriend. The goal of marketing is to get your product out there. Which is possible whout enforcing stereotypes

[QUOTE=gokiyono;52483123]Yes, yes they are. The problem is that they are making so that women are expected to cook. Just like how men are expected to be tough and never cry and stuff. [/QUOTE] Where are you getting this from it just says the man is buying a new kitchen for his wife? [QUOTE=gokiyono;52483123]Implying he even exists. There's still plenty of options that doesn't single out women. You could even be radical and say it's for his boyfriend.[/QUOTE] It singles out his wife, it doesn't single out women. He's doing this business and sharing the benefits with his wife. [QUOTE=gokiyono;52483123]The goal of marketing is to get your product out there. Which is possible whout enforcing stereotypes[/QUOTE] If the "stereotypes" reflect reality what's wrong with using them? [QUOTE=Laserbeams;52483115]Yes. All stereotypes are either grounded in reality to some extent, or were grounded in reality in the past, the problem is that they're exaggerated to unrealistic proportions. Black people actually have bigger lips than most other people, but drawing a black person with large exaggerated red lips is racist. Do you get the idea?[/QUOTE] What does that have to with the man doing something nice for his wife?

[QUOTE=Rockeiro123;52483154]What does that have to with the man doing something nice for his wife?[/QUOTE] Not much. A man buying something nice for his wife is a stereotype, but it's a far less offensive one than my black person caricature example. You've asked a question about stereotypes, and I've answered.

[QUOTE=Laserbeams;52483162]Not much. A man buying something nice for his wife is a stereotype, but it's a far less offensive one than my black person caricature example. You've asked a question about stereotypes, and I've answered.[/QUOTE] What I'm trying to get at is, if the stereotype is a reflection of the reality of a situation what is the harm in using it?

[QUOTE=Rockeiro123;52483154]If the "stereotypes" reflect reality what's wrong with using them?[/QUOTE] Because, as I said, it puts expectations on the person you're stereotying. And it creates societal pressure so that the people have to conform to those stereotypes. Why do you think not many women play videogames? It's because of stereotypes that basically there [I]because[/I] of advertisements

[QUOTE=Rockeiro123;52483154]Where are you getting this from it just says the man is buying a new kitchen for his wife? It singles out his wife, it doesn't single out women. He's doing this business and sharing the benefits with his wife. If the "stereotypes" reflect reality what's wrong with using them? What does that have to with the man doing something nice for his wife?[/QUOTE] It strengthens the mental association between wives and kitchens. By itself it is harmless but when it exists alongside the thousands of adverts for kitchen related products where the main character is a woman cooking or cleaning, it enforces the idea that kitchen work is women's work.

[QUOTE=KommradKommisar;52482642]Why does the government have to regulate this..?[/QUOTE] The ASA is actually an industry self regulation body, not run by the government :eng101:

Maybe let the genders do both and "regulate" it? Fine. But fucking [I]ban[/I] it?! :v: :rolleyes:

[QUOTE=Rockeiro123;52483182]What I'm trying to get at is, if the stereotype is a reflection of the reality of a situation what is the harm in using it?[/QUOTE] I wonder how it is to be black and be percieved to be some sort of fatherless weedsmoking "gangsta" when you in reality pretty much are like everyone else

[QUOTE=gokiyono;52483198]Because, as I said, it puts expectations on the person you're stereotying. And it creates societal pressure so that the people have to conform to those stereotypes. [/QUOTE] And what's stopping someone from doing what they want exactly? Do you think people will stop doing what they like because somebody somewhere thinks they shouldnt? [QUOTE=gokiyono;52483198]Why do you think not many women play videogames? It's because of stereotypes that basically there [I]because[/I] of advertisements[/QUOTE] And wheres your evidence for this?

[QUOTE=Rockeiro123;52483217]And what's stopping someone from doing what they want exactly? Do you think people will stop doing what they like because somebody somewhere thinks they shouldnt?[/QUOTE] Because peer pressure and societal expectations (which is basically peer pressure) is a really strong force [QUOTE=Rockeiro123;52483217]And wheres your evidence for this?[/QUOTE] [URL="https://www.youtube.com/watch?v=i08CVkBxvBM"]Here[/URL], and it's sourced and everything

[QUOTE=gokiyono;52483212]I wonder how it is to be black and be percieved to be some sort of fatherless weedsmoking "gangsta" when you in reality pretty much are like everyone else[/QUOTE] Are we really comparing "women like to cook more" to this, is that what were doing now? [QUOTE=squids_eye;52483201]when it exists alongside the thousands of adverts for kitchen related products where the main character is a woman cooking or cleaning, it enforces the idea that kitchen work is women's work.[/QUOTE] Maybe they know that women buy their products more and are considered the target audience,why would they advertise for an audience that doesn't buy their products what sense does that make?

[QUOTE=Rockeiro123;52483234]Are we really comparing "women like to cook more" to this, is that what were doing now?[/QUOTE] Yes, because that's how similes works

[QUOTE=gokiyono;52483224]Because peer pressure and societal expectations (which is basically peer pressure) is a really strong force[/QUOTE] I think you're giving people way too little credit. [QUOTE=gokiyono;52483224][URL="https://www.youtube.com/watch?v=i08CVkBxvBM"]Here[/URL], and it's sourced and everything[/QUOTE] Actually it isn't the complete list of sources as it says in the video, doesn't have anything about videogames. [URL="http://www.trutv.com/shows/adam-ruins-everything/blog/adams-sources/index.html"]http://www.trutv.com/shows/adam-ruins-everything/blog/adams-sources/index.html[/URL]

[QUOTE=Rockeiro123;52483255]I think you're giving people way too little credit.[/QUOTE] Or maybe you need to take a psychology class. You could look up Asch's experiment just for fun [QUOTE=Rockeiro123;52483255]Actually it isn't the complete list of sources as it says in the video, doesn't have anything about videogames. [URL="http://www.trutv.com/shows/adam-ruins-everything/blog/adams-sources/index.html"]http://www.trutv.com/shows/adam-ruins-everything/blog/adams-sources/index.html[/URL][/QUOTE] Maybe someone should write a letter to trutv with red text in a big font size. Have a [URL="https://www.polygon.com/features/2013/12/2/5143856/no-girls-allowed"]Polygon article[/URL] then

[QUOTE=Rockeiro123;52483255]I think you're giving people way too little credit. [/QUOTE] You're giving people way too much credit if you think peer pressure and social expectations don't influence their decisions.

[QUOTE=gokiyono;52483283]Maybe someone should write a letter to trutv with red text in a big font size. Have a [URL="https://www.polygon.com/features/2013/12/2/5143856/no-girls-allowed"]Polygon article[/URL] then[/QUOTE] Let me list what is linked in that article [URL="https://www.youtube.com/watch?v=-CU040Hqbas"]a rant by a child[/URL], [URL="https://cdn1.sbnation.com/assets/3611425/Atari_home_computers_ad.jpg"]a jpg of an atari console[/URL], [URL="https://cdn1.sbnation.com/assets/3611381/gender-marketing-_-Carol-Shaw-1.png"]a jpg of carol shaw[/URL], [URL="https://cdn3.sbnation.com/assets/3611259/gender_marketing_Lori_Cole.jpg"]a jpg of lori cole[/URL], [URL="https://cdn0.sbnation.com/assets/3611481/millipede_ad.jpg"]a jpg of millipede [/URL], [URL="https://cdn2.sbnation.com/assets/3611441/Barbarian-box-art.png"]a jpg of the game barbarian [/URL], a couple of playstation trailers on youtube and a couple more jpgs of game designers, again no citations what so ever. [editline]19th July 2017[/editline] [QUOTE=squids_eye;52483296]You're giving people way too much credit if you think peer pressure and social expectations don't influence their decisions.[/QUOTE] I think it's more biological than societal; [URL="http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857"]http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857[/URL] [QUOTE]The findings and conclusions of the current study are not only relevant from a theoretical academic perspective, but also highlight challenges for policy makers to simultaneously increase mathematics performance (c.f., [80]) [B]and ensure equal opportunities for STEM participation, yet also ensure that girls and women will not avoid mathematics more than boys and men due to mathematics anxiety. Policies must take into consideration that sex differences in career choices are not a simple function of gender equality and equal opportunities; and that, paradoxically, other factors (e.g., sex differences in occupational interests [74–76] and sex differences in other skills [9, 81, 82]) emerge in highly developed, gender-equal countries that might disproportionately affect girls’ mathematics anxiety and participation in STEM.[/B] Finally, the finding of larger sex differences in mathematics anxiety in countries with a larger proportion of mothers to fathers in STEM occupations may be viewed negatively, but it may equally well be viewed as positive. After all, it shows that despite a larger sex difference in mathematics anxiety in these countries, this does not preclude a relatively high proportion of mothers choosing a career in STEM subjects. Indeed, actual mathematical competence, which is relatively high overall for both sexes in most of these countries, is likely a more critical trait for STEM entry than relative mathematics anxiety [83].[/QUOTE]

This is a good thing, it forces advertisers to be more creative while also getting rid of the eye rollingly presumptuous ads. Look, there's a dad and he's not very good at typical 'woman' work such as cooking, cleaning and raising the kids, haha, look at him screw up in a playful manner! Cue product saving the day just in time for the mother to come in and look after all of her children. Because let's face it, that's the general idea that these ads all send. Men are big useless kids who are too dumb to learn stuff like cleaning. Women are expected to be able to do all this stuff though, because women are always responsible and maternal. It's honestly insulting to everyone.

So if I'm going to have someone be comically ignorant about fixing something in my advertisement, it has to be a man? I don't see any other way around this type of rule.