New UK guidelines to ban gender stereotypes in advertising
70 replies, posted
[QUOTE=Nebukadnezzer;52481836]what an astronomically stupid idea that would be
it would really take a while to explain just how terrible that would be for EVERYTHING[/QUOTE]
Ahh, yes, how terrible would the world be if I could take a stroll down the street without being bombarded by billboards, posters, et-al trying to get me to buy shit I don't need. What an awful world it would be if I could watch TV I pay out the nose for without having 3/5ths of the content removed and replaced by even more begging for me to buy shit I don't want or need. God, wouldn't it just suck to live in a world where you don't need Ad Block Plus or uBlock or something similar to browse the internet...
Adverts suck and I have no qualms against a total ban on advertising in general. Let people decide what they want based on the merits of the product, not the flashy ad they saw on Facebook. And as an added bonus, banning advertising means a massive downtick in the invasion of privacy we're subject to, because the bulk of that is advertisers snooping around in your data trying to target you specifically. Hell, there's an argument to be made for all the ads big pharma loves to throw up on American airwaves that make people think they need pills they don't need contributing to prescription abuse.
[QUOTE=kilerabv;52482536]"Hey Steve, why arent we selling our product or nobody is calling for our services."
"Because nobody knows we fucking exist!"[/QUOTE]
I'm fucking sick of the pervasiveness of advertising, of how invasive the companies running them are(A large part of why I don't want a smart TV boils down to this), of how they open up massive security holes for online devices(Malware writers love hijacking poorly secured ad servers and using ads to serve their malware on legit, trustworthy sites). There really isn't anything that will change my mind on the topic. Ads suck, they're invasive, they're a cancer on modern society that desperately needs chemo.
Business did just damn fine before mass advertising became the trillion dollar industry it is today and they would continue to do just damn fine.
[QUOTE=TestECull;52483899]Ahh, yes, how terrible would the world be if I could take a stroll down the street without being bombarded by billboards, posters, et-al trying to get me to buy shit I don't need. What an awful world it would be if I could watch TV I pay out the nose for without having 3/5ths of the content removed and replaced by even more begging for me to buy shit I don't want or need. God, wouldn't it just suck to live in a world where you don't need Ad Block Plus or uBlock or something similar to browse the internet...
Adverts suck and I have no qualms against a total ban on advertising in general. Let people decide what they want based on the merits of the product, not the flashy ad they saw on Facebook. And as an added bonus, banning advertising means a massive downtick in the invasion of privacy we're subject to, because the bulk of that is advertisers snooping around in your data trying to target you specifically. Hell, there's an argument to be made for all the ads big pharma loves to throw up on American airwaves that make people think they need pills they don't need contributing to prescription abuse.
I'm fucking sick of the pervasiveness of advertising, of how invasive the companies running them are(A large part of why I don't want a smart TV boils down to this), of how they open up massive security holes for online devices(Malware writers love hijacking poorly secured ad servers and using ads to serve their malware on legit, trustworthy sites). There really isn't anything that will change my mind on the topic. Ads suck, they're invasive, they're a cancer on modern society that desperately needs chemo.
Business did just damn fine before mass advertising became the trillion dollar industry it is today and they would continue to do just damn fine.[/QUOTE]
You can't advocate banning every single thing you find annoying or mildly inconvenient, especially if it will have serious economic consequences.
[QUOTE=Rockeiro123;52483314]Let me list what is linked in that article [URL="https://www.youtube.com/watch?v=-CU040Hqbas"]a rant by a child[/URL], [URL="https://cdn1.sbnation.com/assets/3611425/Atari_home_computers_ad.jpg"]a jpg of an atari console[/URL], [URL="https://cdn1.sbnation.com/assets/3611381/gender-marketing-_-Carol-Shaw-1.png"]a jpg of carol shaw[/URL], [URL="https://cdn3.sbnation.com/assets/3611259/gender_marketing_Lori_Cole.jpg"]a jpg of lori cole[/URL], [URL="https://cdn0.sbnation.com/assets/3611481/millipede_ad.jpg"]a jpg of millipede [/URL], [URL="https://cdn2.sbnation.com/assets/3611441/Barbarian-box-art.png"]a jpg of the game barbarian [/URL], a couple of playstation trailers on youtube and a couple more jpgs of game designers, again no citations what so ever.
[editline]19th July 2017[/editline]
I think it's more biological than societal;
[URL="http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857"]http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857[/URL][/QUOTE]
How is a study about the difference in mathematics anxiety levels between boys and girls relevant to peer pressure? What do you mean when you say that it is more biological than societal and what part of this shows that?
[QUOTE=Rockeiro123;52483314]Let me list what is linked in that article [URL="https://www.youtube.com/watch?v=-CU040Hqbas"]a rant by a child[/URL], [URL="https://cdn1.sbnation.com/assets/3611425/Atari_home_computers_ad.jpg"]a jpg of an atari console[/URL], [URL="https://cdn1.sbnation.com/assets/3611381/gender-marketing-_-Carol-Shaw-1.png"]a jpg of carol shaw[/URL], [URL="https://cdn3.sbnation.com/assets/3611259/gender_marketing_Lori_Cole.jpg"]a jpg of lori cole[/URL], [URL="https://cdn0.sbnation.com/assets/3611481/millipede_ad.jpg"]a jpg of millipede [/URL], [URL="https://cdn2.sbnation.com/assets/3611441/Barbarian-box-art.png"]a jpg of the game barbarian [/URL], a couple of playstation trailers on youtube and a couple more jpgs of game designers, again no citations what so ever.[/QUOTE]
Now read it again and notice how they interview people. Like this:
[QUOTE]According to Ian Bogost, a professor at the Georgia Institute of Technology as well as game designer and author of Persuasive Games: The Expressive Power of Video Games[/QUOTE]
[QUOTE=Rockeiro123;52483314]I think it's more biological than societal;
[URL="http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857"]http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0153857[/URL][/QUOTE]
And this disproves the existence of peer pressure how? Did you look up Aschs experiment yet by any chance?
[QUOTE=TestECull;52483899]Ahh, yes, how terrible would the world be if I could take a stroll down the street without being bombarded by billboards, posters, et-al trying to get me to buy shit I don't need. What an awful world it would be if I could watch TV I pay out the nose for without having 3/5ths of the content removed and replaced by even more begging for me to buy shit I don't want or need. God, wouldn't it just suck to live in a world where you don't need Ad Block Plus or uBlock or something similar to browse the internet...
Adverts suck and I have no qualms against a total ban on advertising in general. Let people decide what they want based on the merits of the product, not the flashy ad they saw on Facebook. And as an added bonus, banning advertising means a massive downtick in the invasion of privacy we're subject to, because the bulk of that is advertisers snooping around in your data trying to target you specifically. Hell, there's an argument to be made for all the ads big pharma loves to throw up on American airwaves that make people think they need pills they don't need contributing to prescription abuse.
I'm fucking sick of the pervasiveness of advertising, of how invasive the companies running them are(A large part of why I don't want a smart TV boils down to this), of how they open up massive security holes for online devices(Malware writers love hijacking poorly secured ad servers and using ads to serve their malware on legit, trustworthy sites). There really isn't anything that will change my mind on the topic. Ads suck, they're invasive, they're a cancer on modern society that desperately needs chemo.
Business did just damn fine before mass advertising became the trillion dollar industry it is today and they would continue to do just damn fine.[/QUOTE]
This post reeks of personal bias dude, half the shit you've purchased throughout your life was because you saw it being advertised somewhere, if that were to suddenly vanish it would have some pretty serious consequences. You suggesting we ban advertisements on health services too and other vital services?
Yeah, no.
Also do you think adverts just didn't exist before the billboard was invented or something? Things have been advertised for hundreds of years, ever heard of a newspaper or notice boards? Town criers? Radio? The worlds first paid advertisement was in a newspaper back in 1836, shit was still being advertised waaaaayyyy before then. I understand if you think that advertisement can sometimes be obnoxious but if we were just to suddenly ban ALL forms of advertising like you said it would be catastrophic. Having any form of poster or text outside a shop describing what it sells would be banned, certain product reviews in newspapers and websites would be banned. There's millions of ways that things are advertised.
You like cars right? Under your new ban they wouldn't even be able to display their products to the public through any means whatsoever because that counts as a form of advertising. Seriously rethink your ideas.
[QUOTE=Laserbeams;52484434]You can't advocate banning every single thing you find annoying or mildly inconvenient, especially if it will have serious economic consequences.[/QUOTE]
And I dont. But advertising I do. and it isnt a mild inconvenience or an annoyance, is a massive privacy and security issue.
[editline]19th July 2017[/editline]
[QUOTE=WJS;52484788]This post reeks of personal bias dude, half the shit you've purchased throughout your life was because you saw it being advertised somewhere, [/quote]
Nope, in fact I sometimes go out of my way to buy the thing that was not advertised to me.
[quote]
You like cars right? Under your new ban they wouldn't even be able to display their products to the public through any means whatsoever because that counts as a form of advertising.[/QUOTE]
Displaying wares on a shelf or a lot is not advertising, also, I'd be perfectly fine with the big makes not shoving shitty crossovers and ecohybrids down my throat when I watch TV. Hell, the ads are a large part of why I've watched about four hours of TV since March.
[QUOTE=TestECull;52484979]And I dont. But advertising I do. and it isnt a mild inconvenience or an annoyance, is a massive privacy and security issue.
[editline]19th July 2017[/editline]
Nope, in fact I sometimes go out of my way to buy the thing that was not advertised to me.
Displaying wares on a shelf or a lot is not advertising, also, I'd be perfectly fine with the big makes not shoving shitty crossovers and ecohybrids down my throat when I watch TV. Hell, the ads are a large part of why I've watched about four hours of TV since March.[/QUOTE]
You are the kind of person my marketing proffesor warned me about. The "smart consumer". You think you're above advertising, but you're just as susseptible to it like everyone else. Difference is that you're laying on a big coat of delusional bullshit to convince yourself that you're above the rest of the sheep.
[QUOTE=TestECull;52484979]And I dont. But advertising I do. and it isnt a mild inconvenience or an annoyance, is a massive privacy and security issue.[/QUOTE]
Ads on computers aren't even an inconvenience, you can just block all of them, as long as they're not actually a part of a youtube video or something. But then they can't possibly be a security or privacy issue.
[QUOTE=Bob The Knob;52483203]The ASA is actually an industry self regulation body, not run by the government :eng101:[/QUOTE]
Well now I know, thank you!
I find it amusing that the immediate response to the OP is that it's a good thing, and then the rest of the page is an argument over an example showing exactly how this law can and will be abused to punish innocuous content.
I think the 'bumbling man makes a mess, woman cleans it up' ads are stupid and degrading, but I have no trust whatsoever that a UK regulatory body will be consistent and transparent about how it applies such restrictions.
[QUOTE=catbarf;52487411]I find it amusing that the immediate response to the OP is that it's a good thing, and then the rest of the page is an argument over an example showing exactly how this law can and will be abused to punish innocuous content.[/QUOTE]
As with all guidelines it's quite possible that it could punish innocuous content. A big problem people have with this is that many people didn't see any issues with the current advertisements, so it becomes a case of "trying to fix something that isn't broken" which can result in breaking something further. It's also a case of how far will regulations go and will people eventually be so worried about offending people that there will be a ridiculous long list of guidelines to follow for everything.
I'm not saying that things will get that bad, but it's possible to see how these guidelines could be used to punish innocuous content
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