Dedicated server isn't coming up on search

So my dedicated deathrun server isn’t coming up on the listings (even if I search it) I can connect to it, my friends can too, but how am I meant to get people onto the server if they cant find it? I downloaded and used HLSW, but that didn’t do anything except tell me my rcon password is working. If anyone knows a fix please notify me. BTW, Sv_Lan is at 0, not 1

[editline]8th March 2015[/editline]

I use the “connect <ip>” to get into the server.

What’s your sv_region set to?