How set MOTD at connect?

I’ve edit ulx_motd.txt but it’s show only when i joined to the server in window.
I need for it’s show when player connecting/downloading files.

I know, bad english, sorry.

Do you mean a loading screen?

Yes.

Loading URL on Garrys Mod Wiki

[editline]18th December 2013[/editline]

If your MOTD is just the contents on ulx_motd.txt, then you need to look at getting a (free) webhost to put your loading page on. http://www.000webhost.com/ seems to be a recommended one.